THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING
    6.
    发明申请
    THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING 有权
    第三方数据匹配针对广告

    公开(公告)号:US20130276027A1

    公开(公告)日:2013-10-17

    申请号:US13870870

    申请日:2013-04-25

    Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

    Abstract translation: 提供广播定位系统,其中第三方数据库信息与广播网络客户端信息结合使用,以识别广播网络内的家庭,包括一个或多个期望的目标资产接收者。 在目标家庭的用户设备设备包括多个用户(即,多用户设备)的情况下,使用第三方数据结合当前家用户正在使用多用户设备的指示(例如,设置顶部 盒子等)允许更有效地传递针对特定成员的资产

    Asset targeting system for limited resource environments

    公开(公告)号:US10762509B2

    公开(公告)日:2020-09-01

    申请号:US16173943

    申请日:2018-10-29

    Abstract: The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.

Patent Agency Ranking