Interactive television program guide system for determining user values for demographic categories
    216.
    发明授权
    Interactive television program guide system for determining user values for demographic categories 有权
    交互式电视节目指南系统,用于确定人口统计类别的用户价值

    公开(公告)号:US09015750B2

    公开(公告)日:2015-04-21

    申请号:US12905467

    申请日:2010-10-15

    Abstract: An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.

    Abstract translation: 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收用于交互式电视节目指南的节目指南信息的接收机的用户电视设备,用于从诸如遥控器的用户接口接收用户输入的用户输入接收机,利用接收到的用户输入来确定用户的微处理器 用于人口统计类别的值,以及用于存储确定的用户值的存储器。 在用于将广告定位到交互式电视节目指南的用户的系统的一个说明性用途中,接收机还接收广告,其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较,以确定应显示哪些广告。 然后显示基于比较确定为可显示的那些广告。

    Systems and methods for advertising television networks, channels, and programs
    217.
    发明授权
    Systems and methods for advertising television networks, channels, and programs 有权
    用于广告电视网络,频道和节目的系统和方法

    公开(公告)号:US08887192B2

    公开(公告)日:2014-11-11

    申请号:US13492622

    申请日:2012-06-08

    CPC classification number: H04N21/44222 H04N5/44543 H04N21/478 H04N21/812

    Abstract: The present invention allows control of the presentation of advertisements that are associated with television networks, channels, and programs, and enables a single broadcasting of each advertisement associated with a network to be made to numerous television systems in parallel. The presentation of advertisements that are associated with television networks, channels, and programs is controlled in the present invention by determining at television viewer equipment whether the television networks, channels, or programs with which the advertisements are associated are unavailable to the television viewer or are undesirable to the television viewer. Once this determination has been made, the television viewer equipment then presents the advertisements, or selects and presents suitable alternative advertisements.

    Abstract translation: 本发明允许控制与电视网络,频道和节目相关联的广告的呈现,并且使与网络相关联的每个广告的单个广播能够并行地制作到许多电视系统。 在电视观看设备中,通过在电视观众设备判断广告关联的电视网络,频道或节目对于电视观看者是不可用的,在本发明中控制与电视网络,频道和节目相关联的广告的呈现 不利于电视观众。 一旦做出了这个确定,电视观看器设备就会呈现广告,或选择和呈现合适的替代广告。

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