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公开(公告)号：US20150356597A1
公开(公告)日：2015-12-10
申请号：US14300085
申请日：2014-06-09
Applicant: Google Inc.
Inventor： Shobhit Saxena , David Owen Shanahan , Philip A. McDonnell , Vinod Kumar Ramachandran , Shibani Sanan
CPC classification number: G06Q30/02 , G06F21/6227 , G06Q30/0246 , G06Q30/0255
Abstract: Example processes may include identifying online activity associated with content from a content provider; determining a first set of identification information, where the first set of identification information identifies users corresponding to the identified online activity associated with the content from the content provider; transmitting the first set of identification information to a first service and receiving, in return, a second set of different identification information; transmitting items of the second set of different identification information to a second different service and receiving, in return, aggregated offline transaction information corresponding to a set of transactions for users that are included in the second set of different identification information; attributing transactions indicated by the aggregated offline transaction information; and providing a report to the content provider that is based on the aggregated offline transaction information.
Abstract translation: 示例性过程可以包括识别来自内容提供商的与内容相关联的在线活动; 确定第一组标识信息，其中所述第一组标识信息从所述内容提供商识别与所述内容相关联的所识别的在线活动对应的用户; 将第一组识别信息发送到第一服务，并且接收第二组不同的识别信息; 将第二组不同标识信息的项目发送到第二不同服务，并且接收返回对应于包括在第二组不同标识信息中的用户的一组交易的聚合脱机交易信息; 归因于由聚合的脱机交易信息指示的交易; 以及基于聚合的脱机事务信息向内容提供商提供报告。
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公开(公告)号：US20150281869A1
公开(公告)日：2015-10-01
申请号：US14231582
申请日：2014-03-31
Applicant: Google Inc.
Inventor： Vinod Kumar Ramachandran , Grace Hua Kloba
IPC: H04W4/00
Abstract: In one aspect, a method and system is provided for facilitating a native web app, the method including receiving a request from a user at a first mobile device to install a native web application (“app”) providing functionality associated with a web app associated with a uniform resource locator (“URL”) from an app store, the web app providing a set of content displayable by a browser app at a user mobile device, accessing the native web app, the native web app including a manifest file including a set of permissions including a permission for displaying a browser app in full screen mode and a set of instructions including instructions for launching a browser app at the first mobile device in full screen mode using the URL, and installing the native web app on the first mobile device.
Abstract translation: 一方面，提供了一种用于促进本机web应用的方法和系统，所述方法包括在第一移动设备处接收来自用户的请求以安装本地web应用（“app”），其提供与相关联的web应用相关联的功能 具有来自应用商店的统一资源定位符（“URL”），所述网络应用程序提供在用户移动设备处可由浏览器应用显示的一组内容，访问所述本地网络应用，所述本地web应用包括清单文件，所述清单文件包括 一组权限，包括以全屏模式显示浏览器应用程序的权限，以及一组说明，其中包括使用URL在全屏模式下在第一移动设备上启动浏览器应用程序的指令，以及在第一移动设备上安装本机Web应用 设备。
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公开(公告)号：US20150242896A1
公开(公告)日：2015-08-27
申请号：US14641768
申请日：2015-03-09
Applicant: Google Inc.
Inventor： Nareshkumar Rajkumar , Vinod Kumar Ramachandran
IPC: G06Q30/02
CPC classification number: G06F21/6245 , G06F21/00 , G06Q30/00 , G06Q30/0255 , G06Q30/0257 , G06Q30/0269 , H04L63/0227 , H04L63/0407 , H04L63/06 , H04L63/20 , H04L67/22
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for managing privacy rights of a user related to the delivery of content. The method comprises providing a global privacy management interface that presents a selection tool for enabling a user to review privacy options and interests. The privacy options and interests include controls for presenting a list of identifiers that are associated with the user and interests associated with those identifiers. Each identifier is associated with a requesting source having been used by the user to access content. The interface enables de-selection of individual interests on a per-identifier or global basis. The method further comprises determining, in a server system, content to deliver to the user in view of the privacy selections.
Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于管理与内容传送相关的用户的隐私权限的方法。 该方法包括提供全球隐私管理界面，该界面呈现用于使用户能够查看隐私选项和兴趣的选择工具。 隐私选项和兴趣包括用于呈现与用户相关联的标识符和与这些标识符相关联的兴趣的列表的控件。 每个标识符与用户已被用户访问内容的请求源相关联。 该界面可以在每个标识符或全局的基础上取消个人兴趣的选择。 该方法还包括在服务器系统中，根据隐私选择来确定要传送给用户的内容。
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公开(公告)号：US09066122B1
公开(公告)日：2015-06-23
申请号：US13789951
申请日：2013-03-08
Applicant: Google Inc.
Inventor： Nicholas Urbano Rattazzi , Nareshkumar Rajkumar , Vinod Kumar Ramachandran , Wook Jin Chung
IPC: H04N7/025 , H04N21/2668
CPC classification number: H04N21/2668 , H04N21/251 , H04N21/26233 , H04N21/44204 , H04N21/6582 , H04N21/812
Abstract: A method, executed on a processor, for serving a video content segment at an online resource includes receiving a request for a video content segment having one or more playback features; identifying, by the processor, one or more candidate video content segments responsive to the request; accessing, by the processor, for each of the candidate video content segments, a score based on (i) one or more metrics related to a measure of the probability of the video content segment being played and (ii) a bid; identifying, by the processor, one or more candidate sets of candidate video segments, where, for each set, the candidate video content segments in the set collectively satisfy the one or more playback features; and selecting, by the processor, in response to the request, one of the candidate sets whose cumulative scores are higher than at least one other candidate set.
Abstract translation: 一种在处理器上执行的用于在线资源服务视频内容段的方法包括：接收对具有一个或多个播放特征的视频内容段的请求; 由所述处理器识别响应于所述请求的一个或多个候选视频内容段; 由处理器为每个候选视频内容片段访问得分，其基于（i）与播放的视频内容片段的概率的度量相关的一个或多个度量，以及（ii）投标; 由所述处理器识别候选视频段的一个或多个候选集合，其中，对于每个集合，所述集合中的候选视频内容段共同满足所述一个或多个播放特征; 以及由所述处理器响应于所述请求选择其累积分数高于至少一个其他候选组的候选集中的一个。
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公开(公告)号：US08892685B1
公开(公告)日：2014-11-18
申请号：US13648711
申请日：2012-10-10
Applicant: Google Inc.
Inventor： Nareshkumar Rajkumar , Vinod Kumar Ramachandran
IPC: G06F15/16
CPC classification number: H04L9/0861 , H04L9/3226 , H04L63/08 , H04L2209/42
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises: anonymously linking plural identifiers, each associated with a user and specific requesting source, including linking at least two different identifiers associated with two different requesting sources used to access content, and linking the identifiers using an identifier not including any personally identifiable information; storing impression, click and interaction data for the user in association with respective identifiers; receiving a request for content from a user using a specific requesting source, the request including a first identifier associated with the specific requesting source; identifying plural candidate content items responsive to the request; determining a quality score for each candidate content item using stored impression, click and interaction data for the first and linked identifiers; selecting a content item based on quality scores; and providing the selected content item.
Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于选择内容的方法。 该方法包括：匿名地连接多个标识符，每个标识符与用户和特定请求源相关联，包括链接至少两个与用于访问内容的两个不同请求源相关联的不同标识符，以及使用不包括任何个人身份信息的标识符链接标识符 ; 存储与相应标识符相关联的用户的展示，点击和交互数据; 使用特定请求源从用户接收对内容的请求，所述请求包括与特定请求源相关联的第一标识符; 响应于该请求识别多个候选内容项; 使用所存储的用于所述第一和链接的标识符的展示，点击和交互数据来确定每个候选内容项的质量得分; 基于质量得分选择内容项; 并提供所选择的内容项。
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Patent Agency Ranking
公开(公告)号：US10402180B2
公开(公告)日：2019-09-03
申请号：US15196891
申请日：2016-06-29
Applicant: Google Inc.
Inventor： Vinod Kumar Ramachandran , Jing Wang , Steve Swan , Victor Kasatkin , Fei Li , Zhe Liu , Alex Valle , Peng Tang
Abstract: The present disclosure is directed to a technique to reduce latency in feedback-based system performance determination. A system receives, from an application developer device, indications of an in-application event and a first input value for an application content delivery profile. The system receives, via an interface from an application developed by an application developer and executed by a computing device remote from the data processing system and different from the application developer device, a ping indicative of an occurrence of the in-application event on the computing device. The system merges data from the ping with internal data determined by the data processing system to generate merged data. The system determines a predicted performance for the in-application event and provides an indication of the predicted performance. The system configures, responsive to the indication of the predicted performance, the application content delivery profile with a second input value.
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公开(公告)号：US20170317994A1
公开(公告)日：2017-11-02
申请号：US15650099
申请日：2017-07-14
Applicant: Google Inc.
Inventor： Mahyar Salek , Philip McDonnell , Vinod Kumar Ramachandran , Shobhit Saxena , David Owen Shanahan
CPC classification number: H04L63/06 , G06F21/6254 , H04L63/068
Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.
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公开(公告)号：US20170228768A1
公开(公告)日：2017-08-10
申请号：US15284816
申请日：2016-10-04
Applicant: Google Inc.
Inventor： Shobhit Saxena , Vinod Kumar Ramachandran , Yu Yan , Philip McDonnell , Anshul Gupta , Joseph Lee , Sachin Kulkarni
CPC classification number: G06Q30/0246 , G06Q30/0201 , G06Q30/0242 , G06Q30/0601 , H04L67/22
Abstract: A method, includes receiving a first data packet with transaction data representing a transaction of a user at a storefront. The transaction data is parsed and decrypted to obtain a first identifier. The method further includes receiving a second data packet with interaction data representing an interaction with a content item on a resource. A log file is created that indexes the interaction data, including a second identifier. The transaction data and interaction data are compared, and it is determined if the first identifier and the second identifier are both associated with the user. The method further includes attributing the transaction at the storefront to the interaction of the user with the content item in response to the determination that the first identifier and the second identifier are both associated with the user. Conversion data is generated and stored indicating the attribution.
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公开(公告)号：US09716697B2
公开(公告)日：2017-07-25
申请号：US14808634
申请日：2015-07-24
Applicant: Google Inc.
Inventor： Mahyar Salek , Philip McDonnell , Vinod Kumar Ramachandran , Shobhit Saxena , David Owen Shanahan
CPC classification number: H04L63/06 , G06F21/6254 , H04L63/068
Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.
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30.发明申请GENERATING BRIDGE MATCH IDENTIFIERS FOR LINKING IDENTIFIERS FROM SERVER LOGS 有权生成用于将标识符从服务器日志中链接的桥匹配标识符公开(公告)号：US20170026352A1
公开(公告)日：2017-01-26
申请号：US14808634
申请日：2015-07-24
Applicant: Google Inc.
Inventor： Mahyar Salek , Philip McDonnell , Vinod Kumar Ramachandran , Shobhit Saxena , David Owen Shanahan
IPC: H04L29/06
CPC classification number: H04L63/06 , G06F21/6254 , H04L63/068
Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.
Abstract translation: 这里描述了在多个数据集之间匹配标识符的系统和方法。 系统可以向第三方服务器发送第一标识符向量。 第一标识符向量可以包括第一标识符，第一参数和第二参数。 系统可以从第三方服务器接收基于第三方加密加密的第一标识符向量。 系统可以从第三方服务器接收基于与第三方服务器相关联的第三方加密来加密的第二标识符向量。 第二标识符向量可以包括第二标识符，第三参数和第四参数。 该系统可以确定第一标识符向量和第二标识符向量之间的相关计数。 系统可以基于相关数来确定第一标识符对应于第二标识符。 系统可以为第一标识符和第二标识符生成一个标识符密钥。
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