公开(公告)号：US20170070759A1

公开(公告)日：2017-03-09

申请号：US15354518

申请日：2016-11-17

Applicant: Invidi Technologies Corporation

Inventor： Alden Flatt ,  Brett Kosinski ,  Jeremy Koopmans ,  Daniel C. Wilson ,  David Ballantyne

IPC: H04N21/234 ,  H04N21/258 ,  H04N21/25 ,  G06Q30/02 ,  H04N21/235

CPC classification number: H04N21/23424 ,  G06Q30/0251 ,  H04N21/2358 ,  H04N21/252 ,  H04N21/25841

Abstract: Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.

Abstract translation: 本发明的实施例提供用于在资产递送机会的时间之前构建调度的系统和方法，所述时间将计划在每个资产递送机会中播放的潜在地来自多个广告商或资产提供者的一个或多个资产的集合相关联。 每个设备的具体规则还确定每个设备将发挥哪些资产，从而确保总资产交付和资产投放起搏的广告活动大致满足。 可以使用与每个用户设备相关联的营销数据来实现该调度，并且可以在可行的时间段内使用合理的处理资源进行准备。

公开(公告)号：US20160227296A1

公开(公告)日：2016-08-04

申请号：US14842819

申请日：2015-09-01

Applicant: INVIDI Technologies Corporation

Inventor： Patrick Sheehan ,  Michael Cristofalo ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/81 ,  H04N21/43 ,  H04N21/845 ,  H04N21/234 ,  H04N21/45 ,  H04N21/258 ,  H04N21/262 ,  H04N21/242 ,  G11B27/10

CPC classification number: H04N21/812 ,  G11B27/10 ,  H04H20/103 ,  H04H60/06 ,  H04N7/088 ,  H04N21/23424 ,  H04N21/2347 ,  H04N21/242 ,  H04N21/2541 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/4302 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

公开(公告)号：US20160142754A1

公开(公告)日：2016-05-19

申请号：US14949442

申请日：2015-11-23

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Michael Kouritzin ,  Surrey Kim ,  Jarett Hailes ,  Patrick M. Sheehan ,  Alden Lloyd Peterson ,  Earl Cox

IPC: H04N21/2668 ,  H04N21/81 ,  H04N21/258 ,  H04N21/25 ,  H04N21/442 ,  H04N21/466

CPC classification number: H04N21/2668 ,  G06Q30/02 ,  H04H20/106 ,  H04H60/45 ,  H04H60/63 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/44222 ,  H04N21/4661 ,  H04N21/4665 ,  H04N21/4667 ,  H04N21/812

Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

公开(公告)号：US20150264438A1

公开(公告)日：2015-09-17

申请号：US14500895

申请日：2014-09-29

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： EARL COX ,  PATRICK M. SHEEHAN ,  ALDEN LLOYD PETERSON, II

IPC: H04N21/466 ,  H04N21/258 ,  H04N21/6338 ,  H04N21/81 ,  H04N21/442 ,  H04N21/2668

CPC classification number: H04N21/4666 ,  G06Q30/02 ,  H04H60/45 ,  H04H2201/70 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/6338 ,  H04N21/812

Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

Abstract translation: 目标广告系统使用机器学习工具为用户设备设备的当前用户选择资产，例如选择用于传送到有线网络中的数字机顶盒的当前用户的广告。 机器学习工具首先以学习模式操作以接收用户输入并且开发可以表征用户设备设备受众的多个用户的证据。 在工作模式下，机器学习工具处理当前用户输入以将当前用户与该用户设备设备受众的所识别用户之一相匹配。 模糊逻辑可以用于改善用户表征的开发，以及当前用户与那些开发的特征化的匹配。 以这种方式，资产的目标不仅可以基于家庭的特征，而且还可以基于该家庭内的当前用户。

公开(公告)号：US20150067720A1

公开(公告)日：2015-03-05

申请号：US14226699

申请日：2014-03-26

Applicant: INVIDI Technologies Corporation

Inventor： Patrick Sheenan ,  Michael Cristofalo ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2668 ,  H04N21/81 ,  H04N21/258 ,  H04N21/2347 ,  H04N21/254

CPC classification number: H04N21/812 ,  G11B27/10 ,  H04H20/103 ,  H04H60/06 ,  H04N7/088 ,  H04N21/23424 ,  H04N21/2347 ,  H04N21/242 ,  H04N21/2541 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/4302 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

Abstract translation: 公开了允许为广播节目馈送提供目标资产/广告的系统和方法。 系统和方法允许网络平台在提供有内容流的资产选项和/或替换内容流中的资产之间进行选择。 在一种布置中，在选择资产之后，将资产插入到内容流中，并将内容流传播到后续网络平台（例如，本地平台）。 此时，本地平台可能会将本地资产插入到预定的本地资产插入点的内容流中。

公开(公告)号：US20240364946A1

公开(公告)日：2024-10-31

申请号：US18649732

申请日：2024-04-29

Applicant: INVIDI Technologies Corporation

Inventor： Nick Chuah ,  Niranjana Krishnaswamy ,  Alden Lloyd Peterson, II

IPC: H04N21/234 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/812

Abstract: A system and associated functionality are described for enabling replacement of in-content advertising (ICA) content in programming segments without creating and distributing full program versions. One or more ICA opportunities (702) are provided in a programming stream (700). To enable replacement of less than the whole program, a replaceable program segment (704) is defined that encompasses the one or more ICA opportunities (702). Multiple versions (706) of the programming segment (704) can then be generated each including different ICA content for the ICA opportunity (702). Individual viewers or viewers belonging to different demographic groups or geographic zones, among other possibilities, may then receive an appropriate one of the versions (706) of the programming segment (704). A trigger (708) may be provided at a time prior to the beginning of the programming segment (704) to facilitate or enable insertion of the appropriate version (706).

公开(公告)号：US20240348358A1

公开(公告)日：2024-10-17

申请号：US18388045

申请日：2023-11-08

Applicant: INVIDI Technologies Corporation

Inventor： Samira Sadeghi ,  Ivan Mizera ,  David Ballantyne ,  Daniel C. Wilson

IPC: H04H20/42 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04L9/40 ,  H04L69/329 ,  H04N21/234 ,  H04N21/2385 ,  H04N21/262 ,  H04N21/61 ,  H04N21/81

CPC classification number: H04H20/423 ,  H04H20/42 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04L9/40 ,  H04N21/23424 ,  H04N21/2385 ,  H04N21/26208 ,  H04N21/6112 ,  H04N21/812 ,  H04L69/329

Abstract: A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

公开(公告)号：US11800061B2

公开(公告)日：2023-10-24

申请号：US16025766

申请日：2018-07-02

Applicant: INVIDI Technologies Corporation

Inventor： David Downey ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N7/173 ,  H04N21/2543 ,  H04N21/472 ,  H04N21/658 ,  H04N21/81 ,  H04N21/442

CPC classification number: H04N7/17318 ,  H04N21/2543 ,  H04N21/44224 ,  H04N21/47202 ,  H04N21/6582 ,  H04N21/812

Abstract: Systems and methods presented herein generally provide for the compensation of asset providers and/or communications network providers for the non-consumption of assets provided with programming. In this regard, when users elect not to consume the assets associated with the programming, the asset provider loses the opportunity to present their assets to such non-consuming users and is thereby injured in relation to the price they have paid for the delivery of their assets. In one arrangement, a reporting module at a customer device is operative to identify when a user skips an asset and report that skip event to the network. This information may then be utilized to adjust the bill of the asset provider and/or to bill the user associated with the skip event.

公开(公告)号：US11570406B2

公开(公告)日：2023-01-31

申请号：US15623172

申请日：2017-06-14

Applicant: INVIDI Technologies Corporation

Inventor： David Downey ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2543 ,  H04N21/442 ,  H04N21/472 ,  H04N21/658 ,  H04N21/81 ,  H04N7/173 ,  G06Q30/02

Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

公开(公告)号：US20220394352A1

公开(公告)日：2022-12-08

申请号：US17655763

申请日：2022-03-21

Applicant: INVIDI Technologies Corporation

Inventor： Patrick Sheehan ,  Michael Cristofalo ,  Bruce J. Andrerson ,  Daniel C. Wilson

IPC: H04N21/81 ,  H04H20/10 ,  H04H60/06 ,  H04N21/2347 ,  H04N21/254 ,  H04N21/258 ,  H04N21/2668 ,  G11B27/10 ,  H04N21/234 ,  H04N21/242 ,  H04N21/262 ,  H04N21/43 ,  H04N21/45 ,  H04N21/845

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.