Measuring and Utilizing The Effect of Social Sharing In Online Advertising
    39.
    发明申请
    Measuring and Utilizing The Effect of Social Sharing In Online Advertising 审中-公开
    衡量和利用社会分享在线广告中的作用

    公开(公告)号:US20130211906A1

    公开(公告)日:2013-08-15

    申请号:US13397417

    申请日:2012-02-15

    IPC分类号: G06Q30/02

    CPC分类号: G06Q50/01 G06Q30/02

    摘要: The present invention provides techniques for use in measuring effects of social sharing, and social sharing user characteristics, on advertisement effectiveness. Measurement information can be used in many ways, such as in optimizing advertisement campaigns and advertisement targeting. Techniques are provided in which bucket testing experiments are utilized. Advertisement performance may be tracked, including downstream advertisement performance, which may follow social sharing, in measuring differences in advertisement performance between content sharing users and content non-sharing users. Techniques are provided in which user social graph information may be used in determining downstream advertisement performance, even without information regarding specific sharing instances.

    摘要翻译: 本发明提供了用于测量社会共享效果和社会共享用户特征对广告效果的技术。 测量信息可以以许多方式使用,例如优化广告活动和广告定位。 提供了使用桶测试实验的技术。 可以跟踪广告效果,包括可能遵循社交共享的下游广告演出,衡量内容共享用户与内容非共享用户之间的广告效果差异。 提供了技术,其中用户社交图信息可以用于确定下游广告表现,即使没有关于特定共享实例的信息。