公开(公告)号：US20110067045A1

公开(公告)日：2011-03-17

申请号：US12951974

申请日：2010-11-22

申请人： John R. Matheny ,  Daniel J. Zigmond

发明人： John R. Matheny ,  Daniel J. Zigmond

IPC分类号： H04H60/33

CPC分类号： H04H20/38 ,  G06Q30/0226 ,  G06Q30/0235 ,  G06Q30/0241 ,  H04H60/82 ,  H04N7/17309 ,  H04N21/42684 ,  H04N21/4331 ,  H04N21/435 ,  H04N21/4758 ,  H04N21/4784 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8586

摘要： Methods and apparatus for encouraging viewers to pay attention to commercials by incentivizing viewers to watch. Viewers are notified that they can receive rewards for answering one or more questions during or at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer's shirt. A correct answer indicates that the viewer watched the commercial, and the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control.

摘要翻译： 鼓励观众注意广告的方法和手段，鼓励观众观看。 通知观众，他们可以在商业广告期间或结束时收到回答一个或多个问题的报酬。 为了验证观众注意商业广告，问题的答案可能是基于广告的内容。 赞助者可能会问，例如，观众识别赞助商的名字或播音员衬衫的颜色。 正确的答案表示观众观看了广告，因此观众有权获得一些奖励。 例如，观看商业广告的观众可以输入奖品，或者可以获得奖励积分，例如频繁飞行里程。 在其他实施例中，观看者可以通过选择图标或按下遥控器上的按钮来验证他们是否观看了给定的节目。

公开(公告)号：US07840975B2

公开(公告)日：2010-11-23

申请号：US10835196

申请日：2004-04-29

申请人： John R. Matheny ,  Daniel J. Zigmond

发明人： John R. Matheny ,  Daniel J. Zigmond

IPC分类号： H04N7/16 ,  H04N7/10 ,  H04N7/025

CPC分类号： H04H20/38 ,  G06Q30/0226 ,  G06Q30/0235 ,  G06Q30/0241 ,  H04H60/82 ,  H04N7/17309 ,  H04N21/42684 ,  H04N21/4331 ,  H04N21/435 ,  H04N21/4758 ,  H04N21/4784 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8586

摘要： Described are methods and apparatus for encouraging viewers to pay attention to television programs, commercials in particular, by offering viewers some incentive to watch. In one embodiment, viewers are notified that they can receive frequent-flier miles for answering one or more simple questions at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer's shirt. A correct answer indicates that the viewer watched the commercial, and that the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control.

摘要翻译： 描述了鼓励观众注意电视节目，特别是广告的方法和设备，通过为观众提供一些观察的动机。 在一个实施例中，通知观众他们可以在商业结束时接收频繁飞行里程来回答一个或多个简单问题。 为了验证观众注意商业广告，问题的答案可能是基于广告的内容。 赞助者可能会问，例如，观众识别赞助商的名字或播音员衬衫的颜色。 正确的答案表示观众观看了商业广告，因此观众有权获得一些奖励。 例如，观看商业广告的观众可以输入奖品，或者可以获得奖励积分，例如频繁飞行里程。 在其他实施例中，观看者可以通过选择图标或按下遥控器上的按钮来验证他们是否观看了给定的节目。

公开(公告)号：US07600241B2

公开(公告)日：2009-10-06

申请号：US10892917

申请日：2004-07-16

申请人： Daniel J. Zigmond ,  David R. Anderson ,  Dean J. Blackketter

发明人： Daniel J. Zigmond ,  David R. Anderson ,  Dean J. Blackketter

IPC分类号： G06F13/00 ,  G06F3/00 ,  H04N7/173

CPC分类号： H04N21/44012 ,  G06F17/30896 ,  H04N21/4622 ,  H04N21/858

摘要： Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show. This aspect of the invention employs a z attribute that can be used to specify the relative position of broadcast television and overlying HTML content.

摘要翻译： 描述了将广播电视并入网页的方法和装置。 广播电视可以使用例如“tv：”属性结合常见的HTML标签嵌入到网页中。 在“电视：”属性中，网页作者可以通过频道号，网络或广播电话信号引用电视台。 解析HTML文档以恢复包括电视属性的常规标签和标签。 所得到的网页以TV属性指定的帧中显示所识别的广播TV。 一个实施例支持在HTML文档的背景中呈现电视。 在该实施例中，与覆盖的HTML内容相对应的HTML标签被提供有将透明度从零到百分之一定义的属性。 透明度属性允许内容提供商通过广播电视节目覆盖任何类型的HTML信息，而不会完全遮蔽基础节目。 本发明的这个方面采用可以用于指定广播电视和叠加HTML内容的相对位置的z属性。

公开(公告)号：US07571232B2

公开(公告)日：2009-08-04

申请号：US10806976

申请日：2004-03-22

申请人： Daniel J. Zigmond ,  Vivek Thukral ,  Samuel Thomas Scott

发明人： Daniel J. Zigmond ,  Vivek Thukral ,  Samuel Thomas Scott

IPC分类号： G06F15/16 ,  H04N5/445 ,  H04N7/173

CPC分类号： H04N21/435 ,  H04L29/06027 ,  H04L65/4092 ,  H04N21/235 ,  H04N21/2362 ,  H04N21/4383 ,  H04N21/6547

摘要： A request for content associated with a particular channel is received from a client device. A system identifies service information data associated with the channel. The system then determines how content associated with the channel will be provided to the client device. Instructions are sent to the client device that notify the client device how to access content associated with the channel.

摘要翻译： 从客户端设备接收到与特定信道相关联的内容的请求。 系统识别与该信道相关联的服务信息数据。 系统然后确定如何将与频道相关联的内容提供给客户端设备。 将指令发送到客户端设备，通知客户端设备如何访问与通道相关的内容。

公开(公告)号：US20090150198A1

公开(公告)日：2009-06-11

申请号：US12055906

申请日：2008-03-26

申请人： Yaroslav Volovich ,  Geoffrey R. Smith ,  Daniel J. Zigmond ,  Xiaohu Zhang ,  Ajoy Bhambani ,  Iain Merrick

发明人： Yaroslav Volovich ,  Geoffrey R. Smith ,  Daniel J. Zigmond ,  Xiaohu Zhang ,  Ajoy Bhambani ,  Iain Merrick

IPC分类号： G06Q10/00

CPC分类号： H04H60/66 ,  G06Q30/02 ,  G06Q30/0203 ,  H04H60/64

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes receiving cluster information comprising categories and total numbers of media receivers (e.g. television (TV) viewers) associated with the categories and receiving sample data comprising numbers of advertisements (ads) displayed to sampled receivers (e.g., TV viewers) that are classified within the categories. The method also includes calculating probabilities for numbers of ads displayed to the total numbers of receivers associated with the categories, wherein the calculation is based on the cluster information and the sample data, merging the calculated probabilities associated with two or more of the categories, and outputting an estimated number of ads displayed based on the merged probabilities.

摘要翻译： 本说明书的主题可以包括接收包括与类别相关联的媒体接收器（例如电视（TV）观众）的类别和总数的群集信息的方法，并接收包括广告数量的样本数据 （广告）显示给分类在类别中的采样接收器（例如，电视观众）。 该方法还包括计算显示给与类别相关联的总数的广告数量的概率，其中该计算基于该群集信息和该样本数据，合并计算出的两个或多个类别的概率，以及 输出基于合并概率显示的估计数量的广告。

公开(公告)号：US07533406B2

公开(公告)日：2009-05-12

申请号：US10262030

申请日：2002-09-30

申请人： Edward A. Ludvig ,  Jay D. Logue ,  Daniel J. Zigmond ,  Steven R. Sandke

发明人： Edward A. Ludvig ,  Jay D. Logue ,  Daniel J. Zigmond ,  Steven R. Sandke

IPC分类号： H04N7/173

CPC分类号： H04N21/440227 ,  H04N7/17336 ,  H04N21/2381 ,  H04N21/440236 ,  H04N21/47202 ,  H04N21/6125 ,  H04N21/8153

摘要： Systems and methods for generating a walled garden program for substantially optimized bandwidth delivery are described. In particular, layers of data that are substantially similar across multiple pages of Web content are identified for subsequent reuse during transcoding operations. To this end, the content pages are transcoded into a program that includes multiple video components. The pages are transcoded such that a layer that was determined to be substantially similar across multiple ones of the pages is not encoded into a respective video component for each substantially similar occurrence of the layer. Rather, the layer and all other substantially similar layers are represented in the program with a single still of the video components and interaction model metadata. By reusing similar components, the amount of data used to represent the Web content is reduced, providing for substantially optimized bandwidth delivery to the client.

摘要翻译： 描述了用于生成实质上优化的带宽传送的围墙花园程序的系统和方法。 特别地，识别在多个Web内容页面上基本相似的数据层，用于在转码操作期间的后续重用。 为此，内容页被转码成包括多个视频组件的程序。 页面被转码，使得被确定为在多个页面上基本上相似的层不被层次化为相应的视频组件，因为该层的每个基本相似的出现。 相反，层和所有其他基本相似的层在程序中用单个静止的视频组件和交互模型元数据表示。 通过重用类似组件，减少了用于表示Web内容的数据量，从而为客户端提供了实质上优化的带宽传输。

公开(公告)号：US20080263578A1

公开(公告)日：2008-10-23

申请号：US11692811

申请日：2007-03-28

申请人： Jason Bayer ,  Greg Hecht ,  Daniel J. Zigmond

发明人： Jason Bayer ,  Greg Hecht ,  Daniel J. Zigmond

IPC分类号： H04N7/025 ,  H04H60/33 ,  H04N5/445 ,  H04N7/16

CPC分类号： G06Q30/02 ,  G06Q30/0264

摘要： A computer-implemented method for forecasting television impressions comprises receiving information relating to previous television (TV) impressions at a time slot on a TV channel, information relating to one or more programs shown at the time slot on the TV channel and predicting a future TV impression at the time slot on the TV channel. The future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.

摘要翻译： 用于预测电视印象的计算机实现的方法包括在TV频道上的时隙处接收与之前的电视（TV）印象有关的信息，与TV频道上的时隙所示的一个或多个节目相关的信息，以及预测未来电视 在电视频道上的时间段的印象。 未来的电视印象是基于与以前的电视节目相关的信息中的至少一个以及与在电视频道的时隙上显示的节目有关的信息。

公开(公告)号：US20080250453A1

公开(公告)日：2008-10-09

申请号：US11852788

申请日：2007-09-10

申请人： Geoffrey R. Smith ,  Kaustuv ,  Daniel J. Zigmond ,  Jay Shrauner ,  John Alastair Hawkins ,  Simon Rowe ,  Michael A. Killianey ,  Yaroslav Volovich ,  Iain Merrick

发明人： Geoffrey R. Smith ,  Kaustuv ,  Daniel J. Zigmond ,  Jay Shrauner ,  John Alastair Hawkins ,  Simon Rowe ,  Michael A. Killianey ,  Yaroslav Volovich ,  Iain Merrick

IPC分类号： G06F3/00

CPC分类号： H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。

公开(公告)号：US07181756B1

公开(公告)日：2007-02-20

申请号：US09561085

申请日：2000-04-28

申请人： Daniel J. Zigmond ,  David R. Anderson ,  Christopher M. White ,  Jeffrey D. Yaksick

发明人： Daniel J. Zigmond ,  David R. Anderson ,  Christopher M. White ,  Jeffrey D. Yaksick

IPC分类号： H04N5/445 ,  H04N7/173

CPC分类号： H04N21/462 ,  H04N5/4401 ,  H04N5/44543 ,  H04N7/08 ,  H04N7/088 ,  H04N21/235 ,  H04N21/42204 ,  H04N21/4316 ,  H04N21/4331 ,  H04N21/435 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/4884 ,  H04N21/8586

摘要： A viewer of television programming is alerted to the availability of content related to the programming (e.g. an associated Internet web page) by an icon momentarily displayed on the screen. Using a remote control, the viewer can select the icon. A control panel then appears, superimposed over the television image, and provides additional detail about the related content. By further operating the remote control, the viewer can select the associated content for viewing, or return to watching the television. Various other features and variations are disclosed.

摘要翻译： 通过在屏幕上瞬时显示的图标，向电视节目的观众提醒与节目有关的内容的可用性（例如相关联的因特网网页）。 使用遥控器，观众可以选择图标。 然后显示控制面板，叠加在电视图像上，并提供关于相关内容的附加细节。 通过进一步操作遥控器，观众可以选择相关内容进行观看，或者返回观看电视。 公开了各种其他特征和变化。

公开(公告)号：US06215483B1

公开(公告)日：2001-04-10

申请号：US09099481

申请日：1998-06-17

申请人： Daniel J. Zigmond

发明人： Daniel J. Zigmond

IPC分类号： H04N710

CPC分类号： H04N21/462 ,  H04N5/4401 ,  H04N5/44543 ,  H04N7/088 ,  H04N7/17318 ,  H04N21/4331 ,  H04N21/434 ,  H04N21/435 ,  H04N21/4508 ,  H04N21/4622 ,  H04N21/4722 ,  H04N21/4884 ,  H04N21/6125 ,  H04N21/8133 ,  H04N21/8586

摘要： A method and apparatus for receiving logical address links in advance of a television program and combining such links with those that may be received in real-time during a television broadcast are provided. According to one aspect of the present invention, content associated with a television (TV) program may be automatically displayed by a client system, such as an Internet terminal or a computer equipped with a TV tuner. Prior to broadcast of a TV program, TV listing information is stored in the client system. The TV listing information includes one or more batch mode logical addresses, e.g., Uniform Resource Locators (URLs), that identify content, such as Internet content. The client system alerts the viewer of the existence of an active logical address associated with the current TV program by providing a visual indication. After the visual indication has been selected by the viewer, the client system displays the content identified by the logical address. Additionally, one or more real-time logical addresses may be received by the client system embedded in a video signal associated with the TV program. The real-time logical addresses may be embedded in either a text service channel (e.g., T1, T2, T3, T4) or a captioning service channel (e.g., CC1, CC2, CC3, CC4) of the vertical blanking interval (VBI) of the video signal. When both real-time logical addresses and batch mode logical addresses are associated with a TV program, the client system determines which to bring to the attention of the user of the client system based upon a set of predefined rules. Importantly, features of the present invention are applicable to many broadcast television (TV) systems including National Television Standards Committee (NTSC), Phase Alternate Lines (PAL), and Sequential Couleur Avec Memoire (SECAM) as well as the proposed High Definition Television (HDTV) standard.

摘要翻译： 提供一种用于在电视节目之前接收逻辑地址链路并将这些链接与在电视广播期间可实时接收的链接相组合的方法和装置。 根据本发明的一个方面，与电视（TV）节目相关联的内容可以由诸如因特网终端的客户系统或配备有电视调谐器的计算机自动显示。 在广播电视节目之前，电视列表信息被存储在客户端系统中。 电视列表信息包括标识诸如因特网内容的内容的一个或多个批处理模式逻辑地址，例如统一资源定位符（URL）。 客户端系统通过提供视觉指示来向观看者警告存在与当前TV节目相关联的活动逻辑地址。 在观看者选择了视觉指示之后，客户端系统显示由逻辑地址标识的内容。 此外，一个或多个实时逻辑地址可以由嵌入在与TV节目相关联的视频信号中的客户端系统接收。 实时逻辑地址可以嵌入垂直消隐间隔（VBI）的文本服务信道（例如，T1，T2，T3，T4）或字幕服务信道（例如，CC1，CC2，CC3，CC4） 的视频信号。 当实时逻辑地址和批处理模式逻辑地址都与电视节目相关联时，客户端系统基于一组预定义的规则来确定要引起客户端系统的用户注意的位置。 重要的是，本发明的特征可应用于许多广播电视（TV）系统，包括国家电视标准委员会（NTSC），相位交替行（PAL）和顺序Couleur Avec Memoire（SECAM）以及所提出的高分辨率电视 HDTV）标准。