公开(公告)号：US11961125B2

公开(公告)日：2024-04-16

申请号：US18128674

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

IPC分类号： G06Q30/0272 ,  G06Q30/0242

CPC分类号： G06Q30/0272 ,  G06Q30/0242

摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

公开(公告)号：US20230316342A1

公开(公告)日：2023-10-05

申请号：US18128780

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： David Sebag ,  Jarrod Dowalter ,  Maziar Hosseinzadeh ,  RuiRui Yu ,  Sergei Izraelev ,  Alex Johnston

IPC分类号： G06Q30/0241 ,  G06Q30/0251

CPC分类号： G06Q30/0277 ,  G06Q30/0255

摘要： One variation of a method includes: receiving a request for advertising content from an ad slot loaded with a webpage rendered by a computing device; accessing a set of ad slot characteristics including an address of the webpage; extracting a set of visual assets, representing advertising content, from a digital advertisement selected for presentation within the ad slot; selecting a presentation layer, in a set of presentation layers, for pairing with the digital advertisement based on the set of visual assets and the set of ad slot characteristics, the presentation layer defining an interactive format and a layout of visual assets within the interactive format; transforming the digital advertisement into an interactive advertisement according to the presentation layer; and rendering the interactive advertisement within the ad slot responsive to an event that moves the ad slot within a viewing window of the computing device.

公开(公告)号：US20230239545A1

公开(公告)日：2023-07-27

申请号：US18128509

申请日：2023-03-30

申请人： Yieldmo, Inc.

发明人： Terry McClendon ,  David Sebag ,  Sambit Patnaik

IPC分类号： H04N21/81 ,  G06F3/04817 ,  H04N21/2343 ,  H04N21/234

CPC分类号： H04N21/812 ,  G06F3/04817 ,  H04N21/234345 ,  H04N21/23424

摘要： One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

公开(公告)号：US20230086529A1

公开(公告)日：2023-03-23

申请号：US18071414

申请日：2022-11-29

申请人： Yieldmo, Inc.

发明人： Jean Tran, JR. ,  Bo Wang ,  David Goligorsky ,  David Sebag

IPC分类号： G06Q30/02 ,  G06F3/0485 ,  G06F3/04883

摘要： A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

公开(公告)号：US20220201369A1

公开(公告)日：2022-06-23

申请号：US17566948

申请日：2021-12-31

申请人： Yieldmo, Inc.

发明人： Terry McClendon ,  David Sebag ,  Sambit Patnaik

IPC分类号： H04N21/81 ,  H04N21/234 ,  H04N21/2343 ,  G06F3/04817

摘要： One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

公开(公告)号：US20210272155A1

公开(公告)日：2021-09-02

申请号：US17190133

申请日：2021-03-02

申请人： Yieldmo, Inc.

发明人： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

IPC分类号： G06Q30/02 ,  G06F16/957

摘要： One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

公开(公告)号：US10832729B2

公开(公告)日：2020-11-10

申请号：US15937062

申请日：2018-03-27

申请人： Yieldmo, Inc.

发明人： Connor Francis Doherty ,  David Michael Goligorsky ,  Shawn Sprockett ,  Eric (Ge) Wu ,  Yiming Bao ,  Firecrow Silvernight ,  David Sebag

IPC分类号： G06F3/0481 ,  G11B27/00 ,  H04N21/431 ,  H04N21/472 ,  H04N21/81 ,  H04N21/482 ,  G06F3/0488 ,  G06F3/0485 ,  G06Q30/02 ,  G11B27/031 ,  G11B27/036 ,  G06F40/14 ,  G06F40/106 ,  G11B27/10 ,  G11B27/11 ,  G11B27/30 ,  H04N21/433 ,  H04N21/442 ,  H04L29/08

摘要： One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

公开(公告)号：USD785643S1

公开(公告)日：2017-05-02

申请号：US29557544

申请日：2016-03-09

申请人： Yieldmo Inc.

设计人： Yiming Bao ,  Bo Wang ,  David Goligorsky

公开(公告)号：US20240330581A1

公开(公告)日：2024-10-03

申请号：US18743881

申请日：2024-06-14

申请人： Yieldmo, Inc.

发明人： Connor Doherty ,  Farid Jawde ,  David Sebag ,  Michael Yavonditte

IPC分类号： G06F40/186 ,  G06F40/106

CPC分类号： G06F40/186 ,  G06F40/106

摘要： A method includes: accessing a static visual objects, and media formats; defining a multi-dimensional feature space representing possible arrangements of combinations of the set of static visual objects within the set of media formats; generating a primary feature container distributed within the multi-dimensional feature space; generating a primary responsive media, by inserting the primary subset of static visual objects into the primary media format according to a primary arrangement of the primary subset of static visual objects represented in the feature container; presenting the primary responsive media to an operator; in response to receiving a selection of the primary responsive media generating a secondary feature container distributed within the multi-dimensional feature space proximal the primary feature container; generating a secondary responsive media, and serving the secondary responsive media to a first device for playback to a first user responsive to inputs by the first user at the first device.

公开(公告)号：US12106328B2

公开(公告)日：2024-10-01

申请号：US18227035

申请日：2023-07-27

申请人： Yieldmo, Inc.

发明人： Indu Narayan ,  Jayashankar Kesavankutty Nair

IPC分类号： G06Q30/0251 ,  G06F16/27

CPC分类号： G06Q30/0267 ,  G06F16/27

摘要： One variation of a method for aggregating advertisement interaction data includes: receiving a ping from a visual element loaded onto a mobile device, the ping containing: a timestamp; and a value representing a proportion of the visual element visible in a viewport at the mobile device; in response to the value exceeding a threshold value, grouping the ping with a group of pings in a ping feed, the group of pings containing a unique identifier associated with the mobile device; in response to the value falling below the threshold value, concluding an advertisement view session containing the group of pings; calculating a time spent value for visibility of advertisement content in the visual element within the advertisement view session based on timestamps of pings in the group of pings; outputting an advertisement view session packet containing the unique identifier and the time spent value to a database.