公开(公告)号：US20170372360A1

公开(公告)日：2017-12-28

申请号：US15193183

申请日：2016-06-27

Applicant: Adobe Systems Incorporated

Inventor： Ashish Duggal ,  Niraj Gupta ,  Piyush Gupta ,  Raman Gupta

IPC: G06Q30/02 ,  H04N13/02 ,  G06T19/00 ,  H04N13/04 ,  G06F3/01

CPC classification number: G06Q30/0255 ,  G11B27/00 ,  H04N13/282 ,  H04N13/368

Abstract: Audience segmentation can be based on a viewing angle of a user viewing a video of a multi-angle viewing environment. During playback, a sequence of the user-controlled viewing angles of the video are recorded. The sequence represents the viewing angle of the user at a given point in time. Based on the sequences of several users, a predominant sequence of viewing angles of the video is determined. One or more audience segment tags are assigned to the predominant sequence of viewing angles. During subsequent playbacks of the video, the sequence(s) of user-controlled viewing angles of the video are recorded. The recorded sequence(s) of the subsequent user(s) are compared to the predominant sequence of viewing angles of the video, and the subsequent user(s) are assigned to an audience segment based on the comparison and the corresponding audience segment tags.

公开(公告)号：US20170374403A1

公开(公告)日：2017-12-28

申请号：US15195808

申请日：2016-06-28

Applicant: Adobe Systems Incorporated

Inventor： Niraj Gupta ,  Syed Saad Hussain ,  Saurabh Sharma ,  Sandesh Kumar Agrawal ,  Morgan O. Gurfinkel ,  Jonathan David Tabak ,  Jens Markus Loeffler ,  Ashish Duggal

IPC: H04N21/2668 ,  H04N21/61 ,  H04N21/2665 ,  H04N21/234 ,  H04N21/258 ,  H04N21/237 ,  H04N21/81 ,  H04N21/472

CPC classification number: H04N21/2668 ,  H04N21/23418 ,  H04N21/237 ,  H04N21/25883 ,  H04N21/2665 ,  H04N21/47205 ,  H04N21/6125 ,  H04N21/812

Abstract: Replacing content of a surface in video is described. In one or more embodiments, a surface captured in a scene of video content is replaced with replacement content. As part of doing so, an indication of the surface to be replaced is received. The indication may be received as user input to select the surface for replacement from a frame of video content or as a pattern that can be used to search for the surface in frames of the video content. Once the surface is identified, it is tracked throughout the video content using motion tracking techniques. The motion tracking identifies frames of the video content that include the identified surface as well as locations of surface in the identified frames. Based on the identified frames and locations, the replacement content is incorporated into the video content to replace the surface.

公开(公告)号：US20150135211A1

公开(公告)日：2015-05-14

申请号：US14077555

申请日：2013-11-12

Applicant: ADOBE SYSTEMS INCORPORATED

Inventor： Naresh Chand Gupta ,  Anuj Jain ,  Niraj Gupta

IPC: H04N21/81 ,  H04N21/6587

CPC classification number: H04N21/812 ,  H04N21/23424 ,  H04N21/4316 ,  H04N21/4325 ,  H04N21/44222 ,  H04N21/454 ,  H04N21/8355

Abstract: A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.

Abstract translation: 一种用于改善观众参与视频广告的计算机实现的方法和装置。 该方法包括配置用于在广告内容中呈现的多个跳过选项，使得多个跳过选项中的每个跳过选项在广告内容的显示期间以有限的持续时间呈现，直到所选择的一个跳过选项被选择 。

公开(公告)号：US20180374115A1

公开(公告)日：2018-12-27

申请号：US15630300

申请日：2017-06-22

Applicant: Adobe Systems Incorporated

Inventor： Surbhi Aggarwal ,  Praveen Kumar Goyal ,  Prashant Dahiya ,  Prakash Tripathi ,  Niraj Gupta ,  Kumar Mrityunjay Singh ,  Atul Shrivastava ,  Ashish Duggal ,  Jonathan David Tabak

IPC: G06Q30/02

Abstract: The present disclosure is directed towards systems and methods for adjusting impression inventory within overlapping packages and based on impression inventory reservations. The systems and methods receive attributes of a first package and a second package to create impression inventories for the first package and the second package. Additionally, the systems and methods determine overlap between the impression inventory of the first package and the impression inventory of the second package. Moreover, upon receiving an inventory reservation request, the systems and methods adjust, based on the reservation request, the impression inventories of both the first package and the second package.

公开(公告)号：US20170238067A1

公开(公告)日：2017-08-17

申请号：US15045878

申请日：2016-02-17

Applicant: Adobe Systems Incorporated

Inventor： Saurabh Sharma ,  Ishan Aggarwal ,  Ashish Duggal ,  Niraj Gupta ,  Jens M. Loeffler ,  Atul Kumar Shrivastava ,  Jonathan Tabak ,  Morgan Gurfinkel

IPC: H04N21/81 ,  H04N21/25 ,  H04N21/466 ,  H04N21/45 ,  H04N21/258

Abstract: Embodiments are disclosed that provide dynamic creative optimization for video advertisements. In certain embodiments, a content creation system receives a request for a video advertisement from a remote computing system. The request represents attributes of a specific recipient. To generate the video advertisement, the content creation system accesses a collection of assets, such as templates and video elements, from which video content can be generated. The content creation system selects a subset of assets from the collection and combines some or all of the selected subset of assets into a composite content file. The content creation system generates (or causes another system to generate) the requested electronic video advertisement or other video content from the composite content file. The content creation system provides the generated video advertisement or other video content in response to the request that was received from the remote computing system.

公开(公告)号：US20150100414A1

公开(公告)日：2015-04-09

申请号：US14048589

申请日：2013-10-08

Applicant: Adobe Systems Incorporated

Inventor： Niraj Gupta

IPC: G06Q30/02

CPC classification number: G06Q30/0245

Abstract: A computer implemented method and apparatus for determining brand awareness before dismissing a video advertisement. The method comprises receiving video content, advertising content, and a test question, wherein the test question tests brand awareness of a viewer of the advertising content; playing the advertising content; presenting the test question; stopping the advertising content when an input is received that correctly answers the test question; and playing the video content.

Abstract translation: 一种用于在解除视频广告之前确定品牌知名度的计算机实现的方法和装置。 该方法包括接收视频内容，广告内容和测试问题，其中测试问题测试观众对广告内容的品牌知名度; 播放广告内容; 提出测试问题; 当收到正确答复测试题的输入时停止广告内容; 并播放视频内容。

公开(公告)号：US09538258B2

公开(公告)日：2017-01-03

申请号：US14077555

申请日：2013-11-12

Applicant: Adobe Systems Incorporated

Inventor： Naresh Chand Gupta ,  Anuj Jain ,  Niraj Gupta

IPC: H04H20/14 ,  H04N5/445 ,  H04N21/81 ,  H04N21/454 ,  H04N21/431 ,  H04N21/234 ,  H04N21/432 ,  H04N21/442 ,  H04N21/8355

CPC classification number: H04N21/812 ,  H04N21/23424 ,  H04N21/4316 ,  H04N21/4325 ,  H04N21/44222 ,  H04N21/454 ,  H04N21/8355

Abstract: A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.

Abstract translation: 一种用于改善观众参与视频广告的计算机实现的方法和装置。 该方法包括配置用于在广告内容中呈现的多个跳过选项，使得多个跳过选项中的每个跳过选项在广告内容的显示期间以有限的持续时间呈现，直到所选择的一个跳过选项被选择 。