Targeting Ads by Effectively Combining Behavioral Targeting and Social Networking
    2.
    发明申请
    Targeting Ads by Effectively Combining Behavioral Targeting and Social Networking 审中-公开
    通过有效结合行为定位和社交网络来定位广告

    公开(公告)号:US20100076850A1

    公开(公告)日:2010-03-25

    申请号:US12235414

    申请日:2008-09-22

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0269

    摘要: A method and system are provided for targeting ads by effectively combining behavioral targeting and social networking. In one example, the method includes receiving a behavioral targeting model to predict a propensity of each consumer in a network to select (e.g., click) an ad of a particular category based on a behavior of each consumer, training a social network model to predict a propensity of a particular consumer to select an ad of the particular category based on features derived from a social network of the particular consumer, and training an ensemble classifier to decide when to trust the behavioral targeting model and when to defer to the social model for predicting a propensity of the particular consumer to select an ad of the particular category.

    摘要翻译: 提供了一种通过有效地结合行为定位和社交网络来定位广告的方法和系统。 在一个示例中,该方法包括接收行为定位模型以基于每个消费者的行为来预测网络中每个消费者的倾向来选择(例如,点击)特定类别的广告,训练社交网络模型以预测 特定消费者倾向于基于从特定消费者的社交网络导出的特征来选择特定类别的广告,以及训练集合分类器来决定何时信任行为定位模型以及何时推迟到社会模型 预测特定消费者选择特定类别的广告的倾向。

    Methods of assembly of a computer system with randomly accessible non-volatile memory
    5.
    发明授权
    Methods of assembly of a computer system with randomly accessible non-volatile memory 有权
    具有随机访问的非易失性存储器的计算机系统的组装方法

    公开(公告)号:US08370548B2

    公开(公告)日:2013-02-05

    申请号:US12832921

    申请日:2010-07-08

    IPC分类号: G06F13/12

    CPC分类号: G06F13/1657 Y02D10/14

    摘要: An apparatus includes a printed circuit board with a plurality of printed circuit board traces, a memory controller mounted on the printed circuit board coupled to one or more of the plurality of printed circuit board traces, a plurality of non-volatile type of memory integrated circuits coupled to the printed circuit board, and a plurality of support integrated circuits coupled between the memory controller and the plurality of non-volatile type of memory integrated circuits.

    摘要翻译: 一种装置包括具有多个印刷电路板迹线的印刷电路板,安装在与多个印刷电路板迹线中的一个或多个印刷电路板迹线耦合的印刷电路板上的存储器控​​制器,多个非易失型存储器集成电路 耦合到印刷电路板,以及耦合在存储器控制器和多个非易失性类型的存储器集成电路之间的多个支持集成电路。

    PROFILE RECOMMENDATIONS FOR ADVERTISEMENT CAMPAIGN PERFORMANCE IMPROVEMENT
    8.
    发明申请
    PROFILE RECOMMENDATIONS FOR ADVERTISEMENT CAMPAIGN PERFORMANCE IMPROVEMENT 审中-公开
    简介关于广告推广绩效改进的建议

    公开(公告)号:US20110035273A1

    公开(公告)日:2011-02-10

    申请号:US12536334

    申请日:2009-08-05

    IPC分类号: G06Q30/00 G06Q10/00

    CPC分类号: G06Q30/02 G06Q30/0243

    摘要: A method for recommending improvements to advertisement campaign performance includes receiving a seed campaign insertion order (IO) having one or more campaign IO lines; computing a plurality of neighbor ad campaigns based on comparison of the seed campaign IO with a dataset of advertiser ad campaign IO lines; generating campaign IO recommendations by executing an algorithm to recommend profiles to add to the seed campaign IO from booking lines corresponding to the profiles based on performance of such use by the neighbor ad campaigns being generally above average when compared with campaigns that did not use the recommended profiles; filtering the profile recommendations based on a plurality of performance-enhancing criteria of the seed campaign IO and the neighbor ad campaigns with respect to each potential profile recommendation; ranking the profile recommendations based on at least one performance metric; and displaying the ranked profile recommendations to the advertiser for selection.

    摘要翻译: 一种用于推荐改进广告活动性能的方法包括:接收具有一个或多个活动IO线的种子活动插入订单(IO); 基于种子活动IO与广告主广告活动IO行的数据集的比较来计算多个邻居广告活动; 通过执行一种算法,通过执行一种算法来推荐配置文件,以推荐配置文件,以根据与配置文件相对应的预定行添加种子广告系列IO,这些配置文件基于相邻广告系列的使用效果,通常高于平均水平,与未使用推荐的广告系列相比 档案; 基于关于每个潜在简档建议的种子活动IO和邻居广告活动的多个绩效增强标准来过滤简档建议; 根据至少一个绩效指标对简档建议进行排名; 并向广告商显示排名的配置文件推荐以进行选择。