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    Interactive Content System and Method
    2.
    发明申请
    Interactive Content System and Method 有权
    互动内容系统与方法

    公开(公告)号：US20120304215A1

    公开(公告)日：2012-11-29

    申请号：US13568718

    申请日：2012-08-07

    申请人： Mary McCarthy ,  Scott Pettit ,  John McClenny ,  Roland Noll

    发明人： Mary McCarthy ,  Scott Pettit ,  John McClenny ,  Roland Noll

    IPC分类号： H04N21/43

    CPC分类号： H04N21/4722 ,  H04N5/44543 ,  H04N7/17318 ,  H04N21/21 ,  H04N21/222 ,  H04N21/232 ,  H04N21/235 ,  H04N21/254 ,  H04N21/26291 ,  H04N21/278 ,  H04N21/437 ,  H04N21/443 ,  H04N21/4622 ,  H04N21/472 ,  H04N21/6125 ,  H04N21/8166 ,  H04N21/8545 ,  H04N21/8586

    摘要： The present disclosure is directed to a system and method of providing interactive content. The method may include sending, from a media device, a request for one or more interactive applications to a first content source that is distinct from a second content source that provides video content to the media device. The request may indicate one or more locations to be polled for the one or more interactive applications. The method may include generating, at the media device, a menu of selectable interactive applications displayable at a display device. The selectable interactive applications may include one or more available interactive applications identified by the first content source in response to the request.

    摘要翻译： 本公开涉及提供交互式内容的系统和方法。 该方法可以包括从媒体设备向与向媒体设备提供视频内容的第二内容源不同的第一内容源发送对一个或多个交互式应用的请求。 请求可以指示要针对一个或多个交互式应用程序轮询的一个或多个位置。 该方法可以包括在媒体设备处生成可在显示设备处显示的可选交互应用的菜单。 可选择的交互式应用可以包括响应于该请求由第一内容源识别的一个或多个可用交互应用。

    System and method of providing a set-top box application
    5.
    发明申请
    System and method of providing a set-top box application 审中-公开
    提供机顶盒应用程序的系统和方法

    公开(公告)号：US20080040767A1

    公开(公告)日：2008-02-14

    申请号：US11502750

    申请日：2006-08-11

    申请人： Mary McCarthy ,  Roland Noll ,  Anthony J. Truppa ,  John McClenny ,  Scott Pettit

    发明人： Mary McCarthy ,  Roland Noll ,  Anthony J. Truppa ,  John McClenny ,  Scott Pettit

    IPC分类号： H04N7/16 ,  H04N7/173

    CPC分类号： H04N7/17318 ,  H04N21/25816 ,  H04N21/25833 ,  H04N21/4586 ,  H04N21/8173 ,  H04N21/8402

    摘要： The present disclosure is directed to a system and method of providing a set-top box application. In a particular embodiment, the method includes receiving a request from a set-top box device to launch a set-top box application. The method also includes determining whether a processing system of the set-top box device supports execution of the set-top box application. The method also includes sending the set-top box application to the set-top box device after determining that the processing system of the set-top box device can support execution of the set-top box application.

    摘要翻译： 本公开涉及提供机顶盒应用的系统和方法。 在特定实施例中，该方法包括从机顶盒设备接收启动机顶盒应用的请求。 该方法还包括确定机顶盒设备的处理系统是否支持机顶盒应用的执行。 该方法还包括在确定机顶盒设备的处理系统能够支持机顶盒应用的执行之后，将机顶盒应用发送到机顶盒设备。

    System and method of providing targeted advertisements
    9.
    发明申请
    System and method of providing targeted advertisements 审中-公开
    提供有针对性的广告的系统和方法

    公开(公告)号：US20070283384A1

    公开(公告)日：2007-12-06

    申请号：US11444261

    申请日：2006-05-31

    申请人： Anthony A. Haeuser ,  Mary McCarthy ,  Scott A. Pettit ,  Christopher Lee ,  Roland Noll

    发明人： Anthony A. Haeuser ,  Mary McCarthy ,  Scott A. Pettit ,  Christopher Lee ,  Roland Noll

    IPC分类号： H04N7/025 ,  H04N7/10

    CPC分类号： H04N7/17336 ,  H04N7/165 ,  H04N7/17345 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/47202 ,  H04N21/64322 ,  H04N21/812

    摘要： The present disclosure is directed to a system and method of providing targeted advertisements. In a particular embodiment, the method includes receiving video content of television programming at a set-top box device from a video server of an Internet Protocol Television (IPTV) system. The method also includes receiving video content of a targeted advertisement at the set-top box device from the video server with the video content of the television programming, where an advertisement server of the IPTV system selects the targeted advertisement based on a customer profile associated with an identifier of the set-top box device. The method also includes recognizing an advertisement insertion point in the video content of the television programming. The method also includes inserting the video content of the targeted advertisement into the video content of the television programming at the advertisement insertion point.

    摘要翻译： 本公开涉及提供有针对性的广告的系统和方法。 在特定实施例中，该方法包括从机顶盒设备从互联网协议电视（IPTV）系统的视频服务器接收电视节目的视频内容。 该方法还包括利用电视节目的视频内容从机顶盒设备接收目标广告的视频内容，其中IPTV系统的广告服务器基于与 机顶盒设备的标识符。 该方法还包括识别电视节目的视频内容中的广告插入点。 该方法还包括将广告插入点中的目标广告的视频内容插入到电视节目的视频内容中。

    Video systems and methods of using the same
    10.
    发明申请
    Video systems and methods of using the same 审中-公开
    视频系统及使用方法

    公开(公告)号：US20070199041A1

    公开(公告)日：2007-08-23

    申请号：US11360746

    申请日：2006-02-23

    申请人： Roland Noll ,  Mary McCarthy ,  Scott A. Pettit ,  Ross Cox ,  Anthony A. Haeuser ,  Christopher Lee

    发明人： Roland Noll ,  Mary McCarthy ,  Scott A. Pettit ,  Ross Cox ,  Anthony A. Haeuser ,  Christopher Lee

    IPC分类号： H04N7/16

    CPC分类号： H04N7/17318 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4334 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/47202 ,  H04N21/4722 ,  H04N21/4782 ,  H04N21/812 ,  H04N21/8126 ,  H04N21/8133 ,  H04N21/8586

    摘要： A television content provider can reserve and use a television channel can be used to provide interactive content to a user device. Unlike conventional broadcast channels, a user at the user device may view content to an extent (length, depth, or both) that the user desires. The user can pick and choose content to view, may drill down to whatever level of detail that the user desires, contact an originating source of the content, interact with the content in another manner, or the like. Unlike the Internet, the content can be customized for transmission over a television channel, which may allow higher quality and potentially a larger array of content than may otherwise be provided over the Internet. The transmission may be performed over a private network, so that security concerns are reduced.

    摘要翻译： 电视内容提供商可以预留并且使用电视频道可以用于向用户设备提供交互式内容。 与传统广播频道不同，用户设备上的用户可以在用户期望的程度（长度，深度或两者）上查看内容。 用户可以选择和选择要查看的内容，可以深入了解用户期望的任何细节级别，联系内容的始发来源，以其他方式与内容进行交互等。 与互联网不同，内容可以被定制以通过电视频道传输，这可能允许比通过因特网可能提供的更高质量和潜在的更大数量的内容。 传输可以通过专用网络来执行，从而降低安全性。