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    System and method for creating and managing media advertising proposals
    1.
    发明授权
    System and method for creating and managing media advertising proposals 有权
    用于创建和管理媒体广告提案的系统和方法

    公开(公告)号：US08666807B1

    公开(公告)日：2014-03-04

    申请号：US12318778

    申请日：2009-01-08

    申请人： David R. Murray ,  Matthew Ferry ,  Marwan Shaban ,  Mark R. Allen ,  Bobbi Denise Schuster ,  Steven M. Gable

    发明人： David R. Murray ,  Matthew Ferry ,  Marwan Shaban ,  Mark R. Allen ,  Bobbi Denise Schuster ,  Steven M. Gable

    IPC分类号： G06Q30/02 ,  G06Q10/06 ,  G06Q40/04 ,  G06Q20/40

    CPC分类号： G06Q30/0241

    摘要： A computerized method and system for managing a media advertising proposal from inception to completion of an order with one or more media outlets are described. An embodiment of the method includes receiving a customer request for placement of advertising in one or more media outlets, creating a media advertising proposal, that includes schedule of advertising for the requested placement, based on user inputs into a media proposal tool, storing the media advertising proposal in a database connected to the media proposal tool, accessing one or more external applications to integrate information and data into the media advertising proposal, assigning a grade to the media advertising proposal, entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, and if the media advertising proposal is approved, injecting the media advertising proposal as an order into a traffic and billing system.

    摘要翻译： 描述了一种用于管理从一开始到完成一个或多个媒体订单的媒体广告提案的计算机化方法和系统。 该方法的一个实施例包括：接收客户在一个或多个媒体中放置广告的请求，基于用户对媒体提议工具的输入，创建媒体广告提案，该媒体广告提案包括针对所请求的展示的广告时间表，存储媒体 在连接到媒体提议工具的数据库中的广告提案，访问一个或多个外部应用程序以将信息和数据集成到媒体广告提案中，为媒体广告提案分配成绩，将媒体广告提案输入媒体中的计算机化工作流程 提交审查和批准的工具，如果媒体广告提案获得批准，将媒体广告提案作为订单注入流量和计费系统。

    Inventory and revenue maximization method and system
    4.
    发明授权
    Inventory and revenue maximization method and system 有权
    库存和收益最大化方法和系统

    公开(公告)号：US07941350B2

    公开(公告)日：2011-05-10

    申请号：US12081905

    申请日：2008-04-23

    申请人： Allan Ginsburg ,  David R. Murray ,  Arthur Weinberger ,  Jerome Williams

    发明人： Allan Ginsburg ,  David R. Murray ,  Arthur Weinberger ,  Jerome Williams

    IPC分类号： A01K5/02 ,  G06F17/50 ,  G06F17/22 ,  G07F19/00 ,  G06Q40/00

    CPC分类号： G06Q30/02 ,  G06Q10/087 ,  G06Q10/0875 ,  G06Q30/0206 ,  G06Q30/0273 ,  G06Q40/00 ,  G06Q40/123

    摘要： A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart 110 or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer 120. The data-mart 110 also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner 130. Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units 150 for an abnormality failsafe. Once processed by the local business units 150, the scenarios are presented to the advertising buyer 120. Negotiations typically take place which cause for the process to restart. The main systems that interact to build these scenarios are: an enterprise data-mart 110, a scenario planner 130, a performance measure system 170, a rate or yield management subsystem 160, a traffic and accounts receivable system 180 and a similarly configured local inventory booking system 190. A business rules engine provides the local rule definitions for scaling inventory and price to provide for the most profitable combination.

    摘要翻译： 提供企业管理和捆绑广播，户外和娱乐库存的方法，以实现易腐产品的最大收入。 建立电子数据市场110或中央信息存储和数据处理系统以收集特定广告购买者120的概率和价格敏感性的影响因素。数据市场110还收集库存缩放的业务规则，可用的库存以销售 ，预算（目标）信息，广告客户支付历史和车站绩效数据，以馈送到场景规划器130.一旦存在三个或更多个变量，库存和定价模糊逻辑算法创建场景计划以呈现最有利可图的产品组合。 这些情景通常是预先批准的，尽管向异地故障安全提供给本地业务部门150。 一旦由本地业务部门150处理，将场景呈现给广告买家120.通常会进行谈判，这导致进程重新启动。 交互以构建这些场景的主要系统是：企业数据市场110，场景规划器130，性能测量系统170，速率或产量管理子系统160，业务和应收账款系统180和类似配置的本地库存 预订系统190.业务规则引擎提供用于缩放库存和价格的本地规则定义，以提供最有利可图的组合。

    Real-time insertion and reporting of media content
    5.
    发明申请
    Real-time insertion and reporting of media content 有权
    实时插入和报告媒体内容

    公开(公告)号：US20090241142A1

    公开(公告)日：2009-09-24

    申请号：US12382634

    申请日：2009-03-19

    申请人： Bobbi D. Schuster ,  Kohnioor Basu ,  Matthew M. Ferry ,  David C. Jellison, JR. ,  Steven Gable ,  David R. Murray

    发明人： Bobbi D. Schuster ,  Kohnioor Basu ,  Matthew M. Ferry ,  David C. Jellison, JR. ,  Steven Gable ,  David R. Murray

    IPC分类号： H04N7/025

    CPC分类号： H04L67/06 ,  G06Q20/14 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0253 ,  G06Q30/0264 ,  G06Q30/0283 ,  H04H60/06 ,  H04H60/27 ,  H04L29/06027 ,  H04L63/10 ,  H04L65/602 ,  H04L67/20 ,  H04L67/2804

    摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.

    摘要翻译： 一种方法可以包括经由网络接收多个未经检测的日志，基于预期的广播时间表将多个未被感染的日志存储在数据库中，通过电子中心传送至少一个未经过感染的日志，接收查询到一个或多个 可用库存，响应于所述查询，发送与所述一个或多个点相关联的数据以在图形用户界面上显示的数据，响应于所述可用库存中的一个或多个点的选择，以及请求与 选择一个或多个点。 该方法可以包括接收和关联广告内容与所选择的一个或多个点，基于未被感染的日志和接收到的内容创建完善的日志，监视媒体出口的广播，检测完善的日志和 广播和传送状态信息。

    Inventory and revenue maximization method and system
    6.
    发明授权
    Inventory and revenue maximization method and system 有权
    库存和收益最大化方法和系统

    公开(公告)号：US08799095B2

    公开(公告)日：2014-08-05

    申请号：US13096160

    申请日：2011-04-28

    申请人： Allan Ginsburg ,  David R. Murray ,  Arthur Weinberger ,  Jerome Williams

    发明人： Allan Ginsburg ,  David R. Murray ,  Arthur Weinberger ,  Jerome Williams

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q10/087 ,  G06Q10/0875 ,  G06Q30/0206 ,  G06Q30/0273 ,  G06Q40/00 ,  G06Q40/123

    摘要： A method is provided for enterprise management and bundling of inventory to maximize revenue on perishable products. An electronic data-mart collects factors for the probability and price sensitivity of a buyer. The data-mart also collects rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner. Once three or more variables exist, algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to local business units for an abnormality failsafe. Once processed by local business units, the scenarios are presented to the buyer. Negotiations typically cause the process to restart. The main systems that interact to build scenarios are: an enterprise data-mart, a scenario planner, a performance measurement system, a rate or yield management subsystem, a traffic and accounts receivable system, and a local inventory booking system.

    摘要翻译： 提供了企业管理和捆绑库存的方法，以最大限度地提高易腐产品的收入。 电子数据商店收集买方概率和价格敏感性的因素。 数据集市还收集库存量化规则，可销售的库存量，预算（目标）信息，广告客户付款历史以及车站性能数据，以供应给场景规划师。 一旦有三个或更多的变量存在，算法创建方案计划，以呈现最有利可图的产品组合。 这些情况通常是预先批准的，尽管向本地业务部门呈现异常故障安全。 一旦由本地业务部门处理，情况将提交给买方。 谈判通常会导致进程重新启动。 与构建场景相互作用的主要系统有：企业数据集市，情景计划员，绩效测量系统，费率或收益管理子系统，流量和应收账款系统以及本地库存预订系统。

    Real-time insertion and reporting of media content
    7.
    发明申请
    Real-time insertion and reporting of media content 审中-公开
    实时插入和报告媒体内容

    公开(公告)号：US20120303427A1

    公开(公告)日：2012-11-29

    申请号：US13541023

    申请日：2012-07-03

    申请人： Bobbi D. Schuster ,  Kohinoor Basu ,  Matthew M. Ferry ,  David C. Jellison, JR. ,  Steven Gable ,  David R. Murray

    发明人： Bobbi D. Schuster ,  Kohinoor Basu ,  Matthew M. Ferry ,  David C. Jellison, JR. ,  Steven Gable ,  David R. Murray

    IPC分类号： G06Q30/02

    CPC分类号： H04L67/06 ,  G06Q20/14 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0253 ,  G06Q30/0264 ,  G06Q30/0283 ,  H04H60/06 ,  H04H60/27 ,  H04L29/06027 ,  H04L63/10 ,  H04L65/602 ,  H04L67/20 ,  H04L67/2804

    摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.

    摘要翻译： 一种方法可以包括经由网络接收多个未经检测的日志，基于预期的广播时间表将多个未被感染的日志存储在数据库中，通过电子中心传送至少一个未经过感染的日志，接收到一个或多个点的查询 可用库存，响应于所述查询，发送与所述一个或多个点相关联的数据以在图形用户界面上显示的数据，响应于所述可用库存中的一个或多个点的选择，以及请求与 选择一个或多个点。 该方法可以包括接收和关联广告内容与所选择的一个或多个点，基于未被感染的日志和接收到的内容创建完善的日志，监视媒体出口的广播，检测完善的日志和 广播和传送状态信息。

    Inventory and revenue maximization method and system
    9.
    发明申请
    Inventory and revenue maximization method and system 有权

    公开(公告)号：US20080281662A1

    公开(公告)日：2008-11-13

    申请号：US12081905

    申请日：2008-04-23

    申请人： Allan Ginsburg ,  David R. Murray ,  Arthur Weinberger ,  Jerome Williams

    发明人： Allan Ginsburg ,  David R. Murray ,  Arthur Weinberger ,  Jerome Williams

    IPC分类号： G06Q10/00 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q10/087 ,  G06Q10/0875 ,  G06Q30/0206 ,  G06Q30/0273 ,  G06Q40/00 ,  G06Q40/123

    摘要： A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart 110 or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer 120. The data-mart 110 also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner 130. Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units 150 for an abnormality failsafe. Once processed by the local business units 150, the scenarios are presented to the advertising buyer 120. Negotiations typically take place which cause for the process to restart. The main systems that interact to build these scenarios are: an enterprise data-mart 110, a scenario planner 130, a performance measure system 170, a rate or yield management subsystem 160, a traffic and accounts receivable system 180 and a similarly configured local inventory booking system 190. A business rules engine provides the local rule definitions for scaling inventory and price to provide for the most profitable combination.

    Balloon cryogenic catheter
    10.
    发明授权
    Balloon cryogenic catheter 有权
    气球低温导管

    公开(公告)号：US06537271B1

    公开(公告)日：2003-03-25

    申请号：US09611240

    申请日：2000-07-06

    申请人： David R. Murray ,  Hong Li

    发明人： David R. Murray ,  Hong Li

    IPC分类号： A61B1818

    CPC分类号： A61B18/02 ,  A61B2017/22051 ,  A61B2017/22054 ,  A61B2018/0022 ,  A61B2018/0212 ,  A61B2018/0268

    摘要： A method and apparatus for inflating a balloon at a distal portion of an elongated delivery catheter to contact surrounding biological tissue, and expanding a refrigerant adjacent the balloon to cool the biological tissue to render it non-viable. The inflation of the balloon can be accomplished with the expanded refrigerant or with a separate pressurized fluid. The balloon can act as a heat transfer element, or there can be a separate heat transfer element on the catheter adjacent the balloon. The apparatus can be used to perform a dilation procedure, such as angioplasty, in conjunction with cooling of the surrounding tissue.

    摘要翻译： 一种用于在细长输送导管的远端部分处使球囊膨胀以接触周围生物组织的方法和装置，以及使邻近球囊的致冷剂膨胀以冷却生物组织以使其不可行。 球囊的膨胀可以用膨胀的制冷剂或单独的加压流体来实现。 球囊可以用作传热元件，或者在导管上可以有与气囊相邻的单独的传热元件。 该装置可用于执行扩张程序，例如血管成形术，结合周围组织的冷却。