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    Push advertising model using multiple digital streams
    1.
    发明授权
    Push advertising model using multiple digital streams 有权
    使用多个数字流推送广告模型

    公开(公告)号：US07788687B1

    公开(公告)日：2010-08-31

    申请号：US10399724

    申请日：2000-10-18

    申请人： Clay Conrad ,  Alain Delpuch ,  Joel Zdepski ,  Vincent Dureau ,  Steven Szymanski

    发明人： Clay Conrad ,  Alain Delpuch ,  Joel Zdepski ,  Vincent Dureau ,  Steven Szymanski

    IPC分类号： H04N7/10 ,  H04N7/025

    CPC分类号： H04N21/4349 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/4331 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/6547 ,  H04N21/812

    摘要： A method and mechanism for selecting and conveying ads in an interactive television system. An ad stream is conveyed concurrently with a broadcast programming stream in an interactive television system. The ad stream includes multiple streams of ads wherein each stream of ads includes multiple ads. An ad selector mechanism detects programming and ad requests. Requests may be indicated by a viewer, a received cue, or by an interactive application. Based on programming and ad selection data, a viewer profile is created which may be used to select targeted ads for display. In response to a detected request, the ad selector mechanism searches the ad stream for an ad to meet the request. An ad is selected according to a viewer profile or a particular viewer action. The selected ad may be used to meet the request by filling an unused avail or by providing further information to a viewer. A particular ad may appear in more than one of the multiple streams and at different start times. Additionally, a particular ad may appear multiple times in a single stream. The multiple appearances of a particular ad offers multiple possible start times for the ad.

    摘要翻译： 一种用于在交互式电视系统中选择和传送广告的方法和机制。 广播流与交互式电视系统中的广播节目流同时传送。 该广告流包括多个广告流，其中每个广告流包括多个广告。 广告选择器机制检测编程和广告请求。 请求可以由观看者，接收到的提示或交互式应用来指示。 基于编程和广告选择数据，创建观众简档，其可以用于选择用于显示的定向广告。 响应于检测到的请求，广告选择器机构搜索广告流中的广告以满足请求。 根据观众简介或特定的观众动作来选择广告。 所选广告可以用于通过填充未使用的可用性或通过向观众提供进一步的信息来满足请求。 特定广告可能会出现在多个流中的多个流中，并可能在不同的开始时间出现。 另外，特定广告可能会在单个流中多次出现。 特定广告的多次出现为广告提供了多个可能的开始时间。

    Playback of interactive programs
    4.
    发明授权
    Playback of interactive programs 有权
    播放互动节目

    公开(公告)号：US08909027B2

    公开(公告)日：2014-12-09

    申请号：US12115598

    申请日：2008-05-06

    申请人： Ludovic Pierre ,  Vincent Dureau ,  Alain Delpuch

    发明人： Ludovic Pierre ,  Vincent Dureau ,  Alain Delpuch

    IPC分类号： H04N5/92 ,  H04N5/76 ,  H04N21/643 ,  H04N5/781 ,  H04N5/85

    CPC分类号： H04N21/8173 ,  H04N5/76 ,  H04N5/781 ,  H04N5/85 ,  H04N21/643 ,  H04N21/6587

    摘要： A method for playing back a program which includes one or more interactive applications. A program which is stored, either in the form of a data stream or as a set of files is played back from a storage device. When playback is started, applications which are detected are launched. Applications are detected in the playback of pushed content when they become available in the playback stream. Applications are detected in the playback of pulled content by comparing the validity ranges of the applications to a current playback index. When special playback modes are used, signals which affect the lifecycle of an application are detected and corresponding signals are generated to maintain the proper state of the application. During these special playback modes, these various notification signals may be conveyed to applications which are configured to operate during these modes. Applications which are not configured to operate during these special playback modes may be terminated when the special modes are initiated and restarted when the special modes end.

    摘要翻译： 一种用于回放包括一个或多个交互应用程序的程序的方法。 以数据流的形式或作为一组文件存储的程序从存储装置回放。 播放开始时，启动检测到的应用程序。 在播放推送内容的播放流中回放时，会检测应用程序。 通过将应用程序的有效范围与当前播放索引进行比较，在拉出的内容的回放中检测应用程序。 当使用特殊播放模式时，会检测到影响应用程序生命周期的信号，并生成对应的信号，以保持应用程序的正确状态。 在这些特殊播放模式期间，这些各种通知信号可被传送到被配置为在这些模式期间操作的应用。 当特殊模式结束时启动和重新启动特殊模式时，不能配置为在这些特殊重放模式下运行的应用程序可能会终止。

    Playback of interactive programs
    6.
    发明申请
    Playback of interactive programs 有权
    播放互动节目

    公开(公告)号：US20060026664A1

    公开(公告)日：2006-02-02

    申请号：US11205238

    申请日：2005-08-16

    申请人： Ludovic Pierre ,  Vincent Dureau ,  Alain Delpuch

    发明人： Ludovic Pierre ,  Vincent Dureau ,  Alain Delpuch

    IPC分类号： H04N7/173 ,  H04N7/16

    CPC分类号： H04N21/8173 ,  H04N5/76 ,  H04N5/781 ,  H04N5/85 ,  H04N21/643 ,  H04N21/6587

    摘要： A method for playing back a program which includes one or more interactive applications. A program which is stored, either in the form of a data stream or as a set of files is played back from a storage device. When playback is started, applications which are detected are launched. Applications are detected in the playback of pushed content when they become available in the playback stream. Applications are detected in the playback of pulled content by comparing the validity ranges of the applications to a current playback index. When special playback modes are used, signals which affect the lifecycle of an application are detected and corresponding signals are generated to maintain the proper state of the application. During these special playback modes, these various notification signals may be conveyed to applications which are configured to operate during these modes. Applications which are not configured to operate during these special playback modes may be terminated when the special modes are initiated and restarted when the special modes end.

    摘要翻译： 一种用于回放包括一个或多个交互应用程序的程序的方法。 以数据流的形式或作为一组文件存储的程序从存储装置回放。 播放开始时，启动检测到的应用程序。 在播放推送内容的播放流中回放时，会检测应用程序。 通过将应用程序的有效范围与当前播放索引进行比较，在拉出的内容的回放中检测应用程序。 当使用特殊播放模式时，会检测到影响应用程序生命周期的信号，并生成对应的信号，以保持应用程序的正确状态。 在这些特殊播放模式期间，这些各种通知信号可被传送到被配置为在这些模式期间操作的应用。 当特殊模式结束时启动和重新启动特殊模式时，不能配置为在这些特殊重放模式下运行的应用程序可能会终止。

    Playback of interactive programs
    7.
    发明授权
    Playback of interactive programs 有权
    播放互动节目

    公开(公告)号：US06970641B1

    公开(公告)日：2005-11-29

    申请号：US09663759

    申请日：2000-09-15

    申请人： Ludovic Pierre ,  Vincent Dureau ,  Alain Delpuch

    发明人： Ludovic Pierre ,  Vincent Dureau ,  Alain Delpuch

    IPC分类号： H04N5/76 ,  H04N5/781 ,  H04N5/85 ,  H04N5/91 ,  H04N7/24

    CPC分类号： H04N21/8173 ,  H04N5/76 ,  H04N5/781 ,  H04N5/85 ,  H04N21/643 ,  H04N21/6587

    摘要： A method for playing back a program which includes one or more interactive applications. A program which is stored, either in the form of a data stream or as a set of files is played back from a storage device. When playback is started, applications which are detected are launched. Applications are detected in the playback of pushed content when they become available in the playback stream. Applications are detected in the playback of pulled content by comparing the validity ranges of the applications to a current playback index. When special playback modes are used, signals which affect the lifecycle of an application are detected and corresponding signals are generated to maintain the proper state of the application. During these special playback modes, these various notification signals may be conveyed to applications which are configured to operate during these modes. Applications which are not configured to operate during these special playback modes may be terminated when the special modes are initiated and restarted when the special modes end.

    摘要翻译： 一种用于回放包括一个或多个交互应用程序的程序的方法。 以数据流的形式或作为一组文件存储的程序从存储装置回放。 播放开始时，启动检测到的应用程序。 在播放推送内容的播放流中回放时，会检测应用程序。 通过将应用程序的有效范围与当前播放索引进行比较，在拉出的内容的回放中检测应用程序。 当使用特殊播放模式时，会检测到影响应用程序生命周期的信号，并生成对应的信号，以保持应用程序的正确状态。 在这些特殊播放模式期间，这些各种通知信号可被传送到被配置为在这些模式期间操作的应用。 当特殊模式结束时启动和重新启动特殊模式时，不能配置为在这些特殊重放模式下运行的应用程序可能会终止。