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    Systems, methods and computer program products for integrating advertising within web content
    2.
    发明授权
    Systems, methods and computer program products for integrating advertising within web content 失效
    用于在网页内容中整合广告的系统，方法和计算机程序产品

    公开(公告)号：US07653748B2

    公开(公告)日：2010-01-26

    申请号：US09922348

    申请日：2001-08-03

    申请人： Dana Borger ,  Steve Cox ,  Tom Gordon ,  David Spitz ,  Matthew Squire ,  Jay Thrash

    发明人： Dana Borger ,  Steve Cox ,  Tom Gordon ,  David Spitz ,  Matthew Squire ,  Jay Thrash

    IPC分类号： G06F15/16

    CPC分类号： H04L65/602 ,  G06F3/167 ,  G06F17/30861 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L29/06 ,  H04L29/06027 ,  H04L67/02 ,  H04L67/20 ,  H04M3/4878 ,  H04M3/4938 ,  H04M2201/60 ,  H04M2203/2083

    摘要： Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.

    摘要翻译： 提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统，方法和计算机程序产品。 Web服务器通过电话设备收到用户对Web内容的请求后，从广告服务器检索广告，将检索到的广告插入用户请求的Web内容，并将用户请求的Web内容和广告转发到文本 - 语音转码器，用于转换为音频格式。 文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式，并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。 如果广告是交互式的，则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。 可以由广告服务器记录诸如请求客户端设备，用户的标识以及时间和日期信息之类的信息，以用于测量特定营销和/或广告活动的有效性。 还可以存储与向用户提供与广告相关联的附加信息相关联的信息。

    Systems, methods and computer program products for integrating advertising within web content
    3.
    发明授权
    Systems, methods and computer program products for integrating advertising within web content 有权
    用于在网页内容中整合广告的系统，方法和计算机程序产品

    公开(公告)号：US08862779B2

    公开(公告)日：2014-10-14

    申请号：US12688548

    申请日：2010-01-15

    申请人： Dana Borger ,  Steve Cox ,  Tom Gordon ,  David Spitz ,  Matthew Squire ,  Jay Thrash

    发明人： Dana Borger ,  Steve Cox ,  Tom Gordon ,  David Spitz ,  Matthew Squire ,  Jay Thrash

    IPC分类号： G06F15/16 ,  G06Q30/00 ,  G06Q30/02 ,  H04L29/08 ,  H04M3/493 ,  H04L29/06 ,  G06F17/30 ,  H04M3/487 ,  G06F3/16

    CPC分类号： H04L65/602 ,  G06F3/167 ,  G06F17/30861 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L29/06 ,  H04L29/06027 ,  H04L67/02 ,  H04L67/20 ,  H04M3/4878 ,  H04M3/4938 ,  H04M2201/60 ,  H04M2203/2083

    摘要： Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.

    摘要翻译： 提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统，方法和计算机程序产品。 Web服务器通过电话设备收到用户对Web内容的请求后，从广告服务器检索广告，将检索到的广告插入用户请求的Web内容，并将用户请求的Web内容和广告转发到文本 - 语音转码器，用于转换为音频格式。 文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式，并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。 如果广告是交互式的，则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。 可以由广告服务器记录诸如请求客户端设备，用户的标识以及时间和日期信息之类的信息，以用于测量特定营销和/或广告活动的有效性。 还可以存储与向用户提供与广告相关联的附加信息相关联的信息。

    SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR INTEGRATING ADVERTISING WITHIN WEB CONTENT
    4.
    发明申请
    SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR INTEGRATING ADVERTISING WITHIN WEB CONTENT 有权
    用于在网络内容中整合广告的系统，方法和计算机程序产品

    公开(公告)号：US20100185512A1

    公开(公告)日：2010-07-22

    申请号：US12688548

    申请日：2010-01-15

    申请人： Dana Borger ,  Steve Cox ,  Tom Gordon ,  David Spitz ,  Matthew Squire ,  Jay Thrash

    发明人： Dana Borger ,  Steve Cox ,  Tom Gordon ,  David Spitz ,  Matthew Squire ,  Jay Thrash

    IPC分类号： G06Q30/00

    CPC分类号： H04L65/602 ,  G06F3/167 ,  G06F17/30861 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L29/06 ,  H04L29/06027 ,  H04L67/02 ,  H04L67/20 ,  H04M3/4878 ,  H04M3/4938 ,  H04M2201/60 ,  H04M2203/2083

    摘要： Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.

    摘要翻译： 提供了促进用户通过电话设备请求的音频网页内容中的广告的集成和计费的系统，方法和计算机程序产品。 Web服务器通过电话设备从用户接收到Web内容的请求时，从广告服务器检索广告，将检索到的广告插入用户请求的Web内容，并将用户请求的Web内容和广告转发到文本 - 语音转码器，用于转换为音频格式。 文本到语音代码转换器将Web内容和广告从基于文本的格式转换为音频格式，并通过与用户客户端设备建立的电话链路将用户客户端设备的Web内容和音频格式的广告提供给用户客户端设备。 如果广告是交互式的，则文本到语音代码转换器可以被配置为通知广告服务器用户与广告的交互。 可以由广告服务器记录诸如请求客户端设备，用户的标识以及时间和日期信息之类的信息，以用于测量特定营销和/或广告活动的有效性。 还可以存储与向用户提供与广告相关联的附加信息相关联的信息。