公开(公告)号：US20080040740A1

公开(公告)日：2008-02-14

申请号：US11832184

申请日：2007-08-01

申请人： Michael Plotnick ,  Robert Deitrich ,  Charles Eldering ,  Douglas Ryder ,  Herbert Lustig

发明人： Michael Plotnick ,  Robert Deitrich ,  Charles Eldering ,  Douglas Ryder ,  Herbert Lustig

IPC分类号： H04N7/025

CPC分类号： H04N21/23424 ,  G11B27/005 ,  G11B27/036 ,  H04N5/445 ,  H04N5/76 ,  H04N5/781 ,  H04N5/783 ,  H04N5/85 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/87 ,  H04N21/234381 ,  H04N21/252 ,  H04N21/25435 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/2747 ,  H04N21/4147 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4331 ,  H04N21/440236 ,  H04N21/440281 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/47202 ,  H04N21/47214 ,  H04N21/47217 ,  H04N21/478 ,  H04N21/60 ,  H04N21/812 ,  H04N21/858 ,  H04N21/8586

摘要： Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

公开(公告)号：US20080059997A1

公开(公告)日：2008-03-06

申请号：US11928220

申请日：2007-10-30

申请人： Michael Plotnick ,  Robert Deitrich ,  Charles Eldering ,  Douglas Ryder ,  Herbert Lustig

发明人： Michael Plotnick ,  Robert Deitrich ,  Charles Eldering ,  Douglas Ryder ,  Herbert Lustig

IPC分类号： H04N7/08

CPC分类号： H04N21/23424 ,  G11B27/005 ,  G11B27/036 ,  H04N5/445 ,  H04N5/76 ,  H04N5/781 ,  H04N5/783 ,  H04N5/85 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/87 ,  H04N21/234381 ,  H04N21/252 ,  H04N21/25435 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/2747 ,  H04N21/4147 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4331 ,  H04N21/440236 ,  H04N21/440281 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/47202 ,  H04N21/47214 ,  H04N21/47217 ,  H04N21/478 ,  H04N21/60 ,  H04N21/812 ,  H04N21/858 ,  H04N21/8586

摘要： Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

摘要翻译： 当用户选择快进或跳过（或任何其他特技播放事件）记录的广告时，向观众呈现录制广告的替代简短版本。 替代广告可以代替记录的广告来显示，或者与记录的广告结合使用（即，快速转发广告被显示在屏幕的一部分中（即，分屏的背景或部分），并且替代的简短版本被显示在另一个中 一部分）。 广告（特技播放广告）的替代简短版本可以是作为呈现标志或记录的广告的一部分的静态屏幕的营销消息，或者可以是实际广告的精简版本。 特技播放广告可能是针对性的。 替代或完全不相关的广告也可以显示为特技播放广告。

公开(公告)号：US20050097599A1

公开(公告)日：2005-05-05

申请号：US11011877

申请日：2004-12-14

申请人： Michael Plotnick ,  Robert Deitrich ,  Charles Eldering ,  Douglas Ryder ,  Herbert Lustig

发明人： Michael Plotnick ,  Robert Deitrich ,  Charles Eldering ,  Douglas Ryder ,  Herbert Lustig

IPC分类号： G06F3/00 ,  G06F13/00 ,  H04N5/455 ,  H04N5/76 ,  H04N5/781 ,  H04N5/783 ,  H04N5/85 ,  H04N5/91 ,  H04N7/10 ,  H04N7/16 ,  H04N9/804 ,  H04N21/2343 ,  H04N21/25 ,  H04N21/2543 ,  H04N21/2668 ,  H04N21/2747 ,  H04N21/4147 ,  H04N21/431 ,  H04N21/433 ,  H04N21/4402 ,  H04N21/45 ,  H04N21/458 ,  H04N21/472 ,  H04N21/478 ,  H04N21/60 ,  H04N21/81 ,  H04N21/858 ,  H04N7/173 ,  H04N7/00 ,  H04N7/025

CPC分类号： H04N21/23424 ,  G11B27/005 ,  G11B27/036 ,  H04N5/445 ,  H04N5/76 ,  H04N5/781 ,  H04N5/783 ,  H04N5/85 ,  H04N7/17318 ,  H04N9/8042 ,  H04N9/87 ,  H04N21/234381 ,  H04N21/252 ,  H04N21/25435 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/2747 ,  H04N21/4147 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4331 ,  H04N21/440236 ,  H04N21/440281 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/47202 ,  H04N21/47214 ,  H04N21/47217 ,  H04N21/478 ,  H04N21/60 ,  H04N21/812 ,  H04N21/858 ,  H04N21/8586

摘要： Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

摘要翻译： 当用户选择快进或跳过（或任何其他特技播放事件）记录的广告时，向观众呈现录制广告的替代简短版本。 替代广告可以代替记录的广告来显示，或者与记录的广告结合使用（即，快速转发广告被显示在屏幕的一部分中（即，分屏的背景或部分），并且替代的简短版本被显示在另一个中 一部分）。 广告（特技播放广告）的替代简短版本可以是作为呈现标志或记录的广告的一部分的静态屏幕的营销消息，或者可以是实际广告的精简版本。 特技播放广告可能是针对性的。 替代或完全不相关的广告也可以显示为特技播放广告。