SYSTEM AND METHOD FOR DYNAMICALLY SUBSTITUTING BROADCAST MATERIAL AND TARGETING TO SPECIFIC AUDIENCES
    61.
    发明申请
    SYSTEM AND METHOD FOR DYNAMICALLY SUBSTITUTING BROADCAST MATERIAL AND TARGETING TO SPECIFIC AUDIENCES 审中-公开
    用于动态替代广播资料并针对特定听众的系统和方法

    公开(公告)号:WO0124421A9

    公开(公告)日:2002-09-26

    申请号:PCT/US0026980

    申请日:2000-09-29

    Abstract: An insertion and encoder system monitors broadcasts from a first broadcasting system to determine the presence of segments that can be substituted in a second broadcast. In one embodiment, the system and method determines whether the first segment from the first broadcast has been sold for the second broadcasting system. In this example embodiment, if the first segment has not been sold for the second broadcasting system, it is substituted for a second segment. The system and method accesses an inventory of sold substitution segments and substitutes a sold segment for the unsold segment in real time. In one embodiment, sold advertisement segments are substituted for unsold advertisement segments that are broadcast to a wide audience over the Internet. Segments are selected in accordance with predefined criteria that can include user demographics and/or personal preferences.

    Abstract translation: 插入和编码器系统监视来自第一广播系统的广播以确定在第二广播中可以被替换的分段的存在。 在一个实施例中,该系统和方法确定第一广播的第一段是否已经出售给第二广播系统。 在该示例实施例中,如果第一分段尚未针对第二广播系统出售,则替换第二分段。 该系统和方法访问已售出的替代分段的库存,并实时用未售出的分段代替已售出的分段。 在一个实施例中,销售的广告片段代替通过互联网向广泛的观众广播的未售出的广告片段。 根据预定义的标准选择分段,其可以包括用户人口统计和/或个人偏好。

    METHOD AND APPARATUS FOR IN-STORE MEDIA ADVERTISING
    62.
    发明申请
    METHOD AND APPARATUS FOR IN-STORE MEDIA ADVERTISING 审中-公开
    用于存储媒体广告的方法和装置

    公开(公告)号:WO02054178A2

    公开(公告)日:2002-07-11

    申请号:PCT/US2001/049683

    申请日:2001-12-28

    Abstract: A method and apparatus for networked in-store media advertising. A local media advertising system is operably coupled to a media content server via a communications network such as the Internet. The local media advertising system receives advertising content and an advertising content display schedule from the content server. The local media advertising system displays the advertising content according to the advertising content display schedule. The local media advertising system has a viewer sensor that the local media advertising system uses to compile viewer data about the number of viewers and customers in the vicinity of the displayed media content. The local media advertising system generates viewer information about how many viewers and customers were in the vicinity of the displayed advertising content using the viewer data and the advertising content display schedule. The local media advertising system then transmits the viewer information to a statistics server via the communications network. Advertisers can then retrieve the viewer information from the statistics server in order to monitor the effectiveness of an advertising campaign.

    Abstract translation: 一种用于联网的店内媒体广告的方法和装置。 本地媒体广告系统经由诸如因特网的通信网络可操作地耦合到媒体内容服务器。 本地媒体广告系统从内容服务器接收广告内容和广告内容显示时间表。 本地媒体广告系统根据广告内容显示时间表显示广告内容。 本地媒体广告系统具有观看者传感器,本地媒体广告系统用于编辑关于所显示的媒体内容附近的观众和顾客数量的观众数据。 本地媒体广告系统使用观众数据和广告内容显示时间表,生成关于多少观众和客户在所显示的广告内容附近的观众信息。 本地媒体广告系统然后经由通信网络将查看器信息发送到统计服务器。 然后,广告商可以从统计服务器检索查看器信息,以便监视广告活动的有效性。

    METHOD AND APPARATUS FOR CONTROLLING TRANSMISSION OF ADVERTISEMENT
    63.
    发明申请
    METHOD AND APPARATUS FOR CONTROLLING TRANSMISSION OF ADVERTISEMENT 审中-公开
    用于控制广告传播的方法和装置

    公开(公告)号:WO01089216A1

    公开(公告)日:2001-11-22

    申请号:PCT/JP2000/003103

    申请日:2000-05-15

    Abstract: A method and apparatus (1) for transmitting advertisement data to receivers (20) of the viewers registered on the transmission side. The transmission side receives data featuring the brackets to which the viewers belong from the viewers (3), receives data featuring the bracket of the viewers which is the object of the advertisement data and correlates the data with the advertisement data (3), selects some of the advertisement data to be transmitted to the receivers of the viewers from the advertisement data according to the degree of the matching of the data featuring the viewer bracket with the data featuring the viewer brackets of the object of the advertisement and allocates the selected advertisement data to the viewers (6), and transmits the allocated data to the receivers (20) of the respective viewers.

    Abstract translation: 一种用于向登记在发送侧的观众的接收机(20)发送广告数据的方法和装置(1)。 发送方接收来自观众(3)的观众拥有的括号的数据,接收以广告数据的对象为特征的观众的括号的特征,并将数据与广告数据(3)相关联,选择一些 根据以观众括号为特征的数据与以广告对象的观众括号为特征的数据的匹配程度,从广告数据发送给观众的接收者的广告数据,并分配所选择的广告数据 (6),并将分配的数据发送到各个观众的接收者(20)。

    METHOD AND APPARATUS FOR ANALYZING DATA AND ADVERTISING OPTIMIZATION
    64.
    发明申请
    METHOD AND APPARATUS FOR ANALYZING DATA AND ADVERTISING OPTIMIZATION 审中-公开
    用于分析数据和广告优化的方法和装置

    公开(公告)号:WO99046719A1

    公开(公告)日:1999-09-16

    申请号:PCT/US1999/005363

    申请日:1999-03-09

    Abstract: The most preferred embodiment of the present invention is a computer-based decision support system that includes three main components: a database mining engine (DME) (127); an advertising optimization mechanism (128); and a customized user interface (125) that provides access to the various features of the invention. The user interface (125), in conjunction with the DME (128), provides a unique and innovative way to store, retrieve and manipulate data from existing databases containing media-related audience access data, which describe the access habits and preferences of the media audience. By using a database with a simplified storage and retrieval protocol, the data contained therein can be effectively manipulated in real time. This means that previously complex and lengthy information retrieval and analysis activities can be accomplished in very short periods of time (typically seconds instead of minutes or even hours). Further, by utilizing the advertising optimization mechanism (128) of the present invention, businesses, networks, and advertising agencies can interactively create, store, rank and compare various proposed or actual advertising strategies in a simple and efficient manner. This allows the decision-makers to more effectively tailor their marketing efforts and successfully reach the desired target market while conserving scarce advertising capital. Finally, the user interface (125) for the system provides access to both the DME (127) and the optimization mechanism in a simple and straightforward manner, significantly reducing training time.

    Abstract translation: 本发明的最优选实施例是一种基于计算机的决策支持系统,其包括三个主要部分:数据库挖掘引擎(DME)(127); 广告优化机制(128); 以及提供对本发明的各种特征的访问的定制用户界面(125)。 与DME(128)一起的用户界面(125)提供了一种独特和创新的方法来存储,检索和操纵来自现有数据库的数据,该数据库包含媒体相关的受众访问数据,其描述媒体的访问习惯和偏好 听众。 通过使用具有简化的存储和检索协议的数据库,可以实时地有效地操纵其中包含的数据。 这意味着以前复杂和冗长的信息检索和分析活动可以在非常短的时间内完成(通常是秒而不是几分钟甚至几个小时)。 此外,通过利用本发明的广告优化机制(128),企业,网络和广告机构可以以简单有效的方式交互地创建,存储,排名和比较各种所提出的或实际的广告策略。 这样,决策者就可以更有效地定制营销工作,并成功实现所期望的目标市场,同时节省广泛的广告资金。 最后,系统的用户界面(125)以简单直接的方式提供对DME(127)和优化机制的访问,显着减少训练时间。

    METHOD FOR INTERACTIVE TELECOMMUNICATION
    65.
    发明申请
    METHOD FOR INTERACTIVE TELECOMMUNICATION 审中-公开
    方法互动电信

    公开(公告)号:WO99035771A1

    公开(公告)日:1999-07-15

    申请号:PCT/CH1999/000006

    申请日:1999-01-06

    Abstract: The invention relates to a telecommunication method comprising the following steps: integration of programme-related digital data into a TV or radio programme and transmission of said programme; reception and playback of the programme by a mobile telephone combined with a TV or radio receiving system, where the receiving system comprises a chip card reader into which the user of the receiving system can insert a SIM card to identify himself; display of at least one option corresponding to the integrated digital data on a display of the receiving system and selection of an option by the user of the receiving system; preparation of a message corresponding to the selected option by the SIM card, where the message prepared comprises at least one data field from the digital data being received; transmission of the above message by a bidirectional mobile telephone network to a server; automatic user identification by a server, whereby the user identification process uses information stored in the identification card and transmitted by the above bidirectional telecommunications network; linking of at least some received data with user-specific data.

    Abstract translation: 通信方法包括以下步骤:节目附带的数字数据集成到电视或广播节目和与TV或无线电接收系统相结合该程序,接收和节目的回放由移动设备的传输,其中,所述接收系统包括一 芯片卡读取器包括,其中,所述接收系统的用户可插入SIM卡来识别自己,显示由接收系统的用户的选择的接收系统和选择的显示器上相应的选项的集成数字数据中的至少一个,准备的一个 由SIM卡,其特征在于,所准备的消息,包括从上述消息的emfangenen数字数据传输的至少一个数据字段由双向移动无线电网络到服务器,自动用户识别由所述服务器,其中,所述Benoo相应消息选择的选项 tzererkennung使用存储在识别卡和通过所述双向电信网络信息链接中的至少一些接收到的用户特定数据的数据传送。

    METHOD, MACHINE AND SYSTEM FOR COUNTING AUDIENCES
    66.
    发明申请
    METHOD, MACHINE AND SYSTEM FOR COUNTING AUDIENCES 审中-公开
    方法,计算机的机器和系统

    公开(公告)号:WO9812666A3

    公开(公告)日:1998-10-01

    申请号:PCT/US9716763

    申请日:1997-09-20

    Abstract: Disclosed is a machine for counting the members of an audience. The machine registers responses from the audience through a novel sampling method and multiplies the number of responses by a stored multiplier to yield an approximate audience count. The machine is enhanced by features for adjusting the multiplier to audience characteristics. Also disclosed is a decision system for use when parties disagree on which alternative to pick. The system registers the votes for each alternative and assigns each alternative a probability of being picked corresponding to the number of votes it has gotten. The system then picks an alternative by random number generation. The system can be used by single judges to decide upon alternatives by assigning each alternative a probability of being picked. Also disclosed is a system for authenticating financial messages.

    전자 장치 및 그 제어 방법
    67.
    发明申请

    公开(公告)号:WO2022055127A1

    公开(公告)日:2022-03-17

    申请号:PCT/KR2021/009736

    申请日:2021-07-27

    Abstract: 전자 장치가 개시된다. 본 전자 장치는 디스플레이 및 복수의 디스플레이 모드 중 일 모드에 기초하여 컨텐츠를 표시하도록 디스플레이를 제어하고, 컨텐츠가 표시되는 동안 실시간으로 사용자 음성을 수신하고, 수신된 사용자 음성에 대응되는 사용자의 나이 정보를 식별하고, 식별된 사용자의 나이 정보가 임계값 미만이면, 일 모드가 키즈(kids) 모드 인지 식별하고, 일 모드가 키즈 모드가 아니면, 일 모드를 키즈 모드로 변경하는 프로세서를 포함한다.

    METHODS AND APPARATUS FOR AUDIO SIGNATURE GENERATION AND MATCHING

    公开(公告)号:WO2018226886A1

    公开(公告)日:2018-12-13

    申请号:PCT/US2018/036343

    申请日:2018-06-06

    Abstract: A method for generating a signature is disclosed. As part of the method, a first number of bits are identified in respective rows of an audio signature matrix that are determined to be the strongest bits in the row, bits of the audio signature matrix are replaced with respective cells having values depending on whether the respective bits are included in the first number of bits, a set of uniformly distributed numbers are generated within a range of numbered locations corresponding to cells of the audio signature matrix; numerical distances are determined, from respective numbers in the set of uniformly distributed numbers, to the numbered locations of the matrix, associated with nearest occurrences of a first value. A set of integers is generated based on the distances.

    SYSTEM FOR ACKNOWLEDGING A USER AMONG A PLURALITY OF USERS IN AN ENVIRONMENT

    公开(公告)号:WO2018185568A1

    公开(公告)日:2018-10-11

    申请号:PCT/IB2018/051009

    申请日:2018-02-19

    Applicant: E-NOVIA S.P.A.

    Abstract: A system (1) for acknowledging a user among a plurality of users in an environment, comprises: - a movable device (2) handleable by said users in the environment, configured to command a stationary device (3) for enjoying multimedia contents, wherein said movable device (2) comprises: • one or more motion sensors (13) configured to detect movements imparted by the user to the movable device (2) and to provide signals representative of the same; • a microphone (15) configured to detect the sound of the environment and to provide a signal representative of the same; - a motion acknowledging module (16) configured to receive, at the input, the signals provided by one or more motion sensors (13) and to identify, in a plurality of subsequent detecting periods or instants, significant parameters of each of said one or more motion signals; - a vocal acknowledging module (17), configured to receive, at the input, the signal provided by the microphone (15) and to identify, in said plurality of subsequent detecting periods or instants, significant parameters of the sound in the environment; - a pairing module (20) configured to: • receive at the input, in each subsequent detecting period or instant, the significant parameters provided by the motion acknowledging module (16) and by the vocal acknowledging module (17); • identify groups of significant parameters which are recurringly correlated to each other in said subsequent detecting periods or instants; • attribute each significant parameter of the same recurring group of significant parameters to a specific user.

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