公开(公告)号：US20100235219A1

公开(公告)日：2010-09-16

申请号：US12062231

申请日：2008-04-03

申请人： Iain Merrick ,  Jason Bayer ,  John Alastair Hawkins ,  Greg Hecht ,  Michael A. Killianey ,  Simon Rowe ,  Geoffrey R. Smith ,  Daniel J. Zigmond

发明人： Iain Merrick ,  Jason Bayer ,  John Alastair Hawkins ,  Greg Hecht ,  Michael A. Killianey ,  Simon Rowe ,  Geoffrey R. Smith ,  Daniel J. Zigmond

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/04 ,  G06Q10/0639 ,  G06Q30/0249 ,  G06Q40/06

摘要： Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.

摘要翻译： 系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。 广告预算可以根据与广告项目相关联的测量的展示进行对帐。

公开(公告)号：US20100017298A1

公开(公告)日：2010-01-21

申请号：US12504152

申请日：2009-07-16

申请人： Steve Stukenborg ,  Daniel J. Zigmond ,  Jason Bayer ,  Danny Tom ,  Kaustuv Kaustuv ,  Jagpreet S. Duggal ,  Robert D. Gardner ,  Deepak Chandra ,  Noam Nisan ,  Tal Franji ,  Misha Seltzer ,  Hal R. Varian ,  Yossi Matias

发明人： Steve Stukenborg ,  Daniel J. Zigmond ,  Jason Bayer ,  Danny Tom ,  Kaustuv Kaustuv ,  Jagpreet S. Duggal ,  Robert D. Gardner ,  Deepak Chandra ,  Noam Nisan ,  Tal Franji ,  Misha Seltzer ,  Hal R. Varian ,  Yossi Matias

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

摘要翻译： 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 可以通过基于投标标准的SM机制将广告位或广告块分配给广告商。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。

公开(公告)号：US20090299816A1

公开(公告)日：2009-12-03

申请号：US12132288

申请日：2008-06-03

申请人： Daniel J. Zigmond ,  Jonathan J. Rosenberg ,  Hal R. Varian

发明人： Daniel J. Zigmond ,  Jonathan J. Rosenberg ,  Hal R. Varian

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0256

摘要： A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subsequent to the presentation of the content item in the first medium. The difference (e.g, increase or decrease) in use of a second medium, e.g., the Internet, subsequent to the presentation of the content item in the first medium can be measured, which can be used to modify a value associated with a subsequent presentation of the content item using the first medium.

摘要翻译： 内容项目经由第一媒体被呈现给至少一个用户，其中内容项标识目标概念。 第一媒体可以是例如广播，电视，平面广告或因特网。 针对目标概念的搜索工具的请求数量在第一媒体中呈现内容项之后被测量。 可以测量在第一介质中呈现内容项之后第二介质（例如因特网）的使用的差异（例如，增加或减少），其可以用于修改与后续呈现相关联的值 使用第一媒体的内容项目。

公开(公告)号：US07492278B2

公开(公告)日：2009-02-17

申请号：US11276677

申请日：2006-03-09

申请人： Daniel J. Zigmond ,  Dov Green

发明人： Daniel J. Zigmond ,  Dov Green

IPC分类号： G08C19/00 ,  H04N5/44

CPC分类号： G08C17/02 ,  G08C2201/91 ,  G08C2201/92 ,  H04B1/202 ,  H04L12/2803 ,  H04L12/282

摘要： Subject matter includes a reprogrammer for roving remote controllers that are capable of being used in multiple locations with different devices to be controlled at each location. An exemplary roving remote controller changes control code sets to operate whatever devices are present in a particular room. In one implementation, an exemplary multimedia system has reprogrammers for one or more roving remote controllers that adapt to their setting. When a remote controller is moved from a first room to a second room, the program content being controlled in the first room is automatically transferred to the second room.

摘要翻译： 主题包括用于粗略遥控器的重新编程器，其能够在具有在每个位置处被控制的不同装置的多个位置中使用。 示例性的粗纱遥控器改变控制代码集以操作在特定房间中存在的任何设备。 在一个实现中，示例性多媒体系统具有用于适应其设置的一个或多个漫游遥控器的重新编程器。 当遥控器从第一房间移动到第二房间时，被控制在第一房间中的节目内容被自动地传送到第二房间。

公开(公告)号：US20080250446A1

公开(公告)日：2008-10-09

申请号：US11743030

申请日：2007-05-01

申请人： Daniel J. Zigmond ,  Jason Bayer ,  Greg Hecht ,  Bryan McQuade

发明人： Daniel J. Zigmond ,  Jason Bayer ,  Greg Hecht ,  Bryan McQuade

IPC分类号： H04N7/10

CPC分类号： G06Q30/02 ,  G06Q30/0263 ,  G06Q30/0273 ,  G06Q30/0276

摘要： Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

摘要翻译： 从广告客户收到广告参数和相关的电视广告。 电视广告可以被指定为待批准。 自动批准流程和电视提供商审批流程可以用于批准或不批准等待批准的电视广告。 可以例如通过网络的下载处理向电视提供商提供批准的电视广告。

公开(公告)号：US06708335B1

公开(公告)日：2004-03-16

申请号：US09376631

申请日：1999-08-18

申请人： Stuart Ozer ,  Timothy F. Park ,  Daniel J. Zigmond ,  Michael A. Killianey

发明人： Stuart Ozer ,  Timothy F. Park ,  Daniel J. Zigmond ,  Michael A. Killianey

IPC分类号： H04N716

CPC分类号： H04N21/44222 ,  H04N7/163 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8586

摘要： Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.

摘要翻译： 用于跟踪家庭娱乐系统广告的观看行为的系统和方法。 与家庭娱乐系统相关联的处理设备确定正在显示广告。 例如，处理装置可以识别嵌入在携带广告的电视信号中的识别标记。 或者，可以使用补充有识别广告的信息的电子节目指南来确定在家庭娱乐系统调谐和显示的频道携带特定广告。 处理装置生成识别广告并且在本地存储信息的观看行为信息。 这些信息被定期地传送到中央票据交换所，以供存储和分发给广告商或其他有关方。 票据交换所从多个家庭娱乐系统接收观看行为信息，其表示并描述正在观看的广告，广告的起源以及广告的观看方式。

公开(公告)号：US06704929B1

公开(公告)日：2004-03-09

申请号：US09376632

申请日：1999-08-18

申请人： Stuart Ozer ,  Timothy F. Park ,  Daniel J. Zigmond ,  Michael A. Killianey

发明人： Stuart Ozer ,  Timothy F. Park ,  Daniel J. Zigmond ,  Michael A. Killianey

IPC分类号： H04H900

CPC分类号： H04N7/17318 ,  H04H60/31 ,  H04H60/39 ,  H04N7/0887 ,  H04N21/44222 ,  H04N21/6582 ,  H04N21/84

摘要： Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.

摘要翻译： 用于提供和跟踪家庭娱乐系统的观看行为的系统和方法。 诸如调谐到所选择的电视频道的观看者事件发生在家庭娱乐系统。 该事件与描述在家庭娱乐系统上观看的节目的信息相结合，并被存储在本地。 描述编程的信息从电子节目指南获得。 随后的观看者事件还与描述在本地观看和存储的节目的信息相结合。 将本地存储的结果查看行为发送到远程结算所进行存储。 远程站点从多个家庭娱乐系统接收到很大的多样化特定信息，其以任何期望的特异性表示和描述了公众正在观看的节目，节目的起源以及节目的方式 正在被看

公开(公告)号：US09021529B2

公开(公告)日：2015-04-28

申请号：US10891579

申请日：2004-07-15

申请人： Scott D. Sanders ,  Daniel J. Zigmond

发明人： Scott D. Sanders ,  Daniel J. Zigmond

IPC分类号： H04N5/445 ,  H04N5/782 ,  H04N21/4227 ,  H04N21/433 ,  H04N21/458 ,  H04N21/472 ,  H04N21/482 ,  H04N21/84 ,  H04N5/765 ,  H04N5/775 ,  H04N5/781

CPC分类号： H04N5/782 ,  H04N5/765 ,  H04N5/775 ,  H04N5/781 ,  H04N21/4227 ,  H04N21/4334 ,  H04N21/4583 ,  H04N21/47214 ,  H04N21/4828 ,  H04N21/84

摘要： Content recordation techniques are described. In an implementation, a method includes querying electronic program guide (EPG) data to determine if a content item described in a recording document is available for recording. If the content item is available, a reference is added to a recording list for causing recordation of the content item.

摘要翻译： 描述内容记录技术。 在实现中，一种方法包括查询电子节目指南（EPG）数据以确定记录文档中描述的内容项是否可用于记录。 如果内容项目可用，则将引用添加到记录列表中以导致内容项目的记录。

公开(公告)号：US08468559B2

公开(公告)日：2013-06-18

申请号：US13277827

申请日：2011-10-20

申请人： Daniel J. Zigmond ,  Diane Lambert

发明人： Daniel J. Zigmond ,  Diane Lambert

IPC分类号： H04H60/31

CPC分类号： H04N21/44213 ,  H04H60/33 ,  H04H60/45 ,  H04H60/64

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs by attributing demographics of rated programs to unrated programs when the rated and unrated program are related by demographically rated channel tunes.

摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于推断电视节目的电视观众的人口组成。 在一个方面，一种方法是将电视观众人口统计学从评级项目推广到未评级的节目，将评级节目的人口统计学归因于未评级的节目，当评分和未分级节目与人口统计的频道曲调相关时。

公开(公告)号：US20110067045A1

公开(公告)日：2011-03-17

申请号：US12951974

申请日：2010-11-22

申请人： John R. Matheny ,  Daniel J. Zigmond

发明人： John R. Matheny ,  Daniel J. Zigmond

IPC分类号： H04H60/33

CPC分类号： H04H20/38 ,  G06Q30/0226 ,  G06Q30/0235 ,  G06Q30/0241 ,  H04H60/82 ,  H04N7/17309 ,  H04N21/42684 ,  H04N21/4331 ,  H04N21/435 ,  H04N21/4758 ,  H04N21/4784 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8586

摘要： Methods and apparatus for encouraging viewers to pay attention to commercials by incentivizing viewers to watch. Viewers are notified that they can receive rewards for answering one or more questions during or at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer's shirt. A correct answer indicates that the viewer watched the commercial, and the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control.

摘要翻译： 鼓励观众注意广告的方法和手段，鼓励观众观看。 通知观众，他们可以在商业广告期间或结束时收到回答一个或多个问题的报酬。 为了验证观众注意商业广告，问题的答案可能是基于广告的内容。 赞助者可能会问，例如，观众识别赞助商的名字或播音员衬衫的颜色。 正确的答案表示观众观看了广告，因此观众有权获得一些奖励。 例如，观看商业广告的观众可以输入奖品，或者可以获得奖励积分，例如频繁飞行里程。 在其他实施例中，观看者可以通过选择图标或按下遥控器上的按钮来验证他们是否观看了给定的节目。