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    Tracking online impressions to offline purchases
    1.
    发明授权
    Tracking online impressions to offline purchases 有权
    跟踪在线展示到离线购买

    公开(公告)号：US09576299B1

    公开(公告)日：2017-02-21

    申请号：US14231401

    申请日：2014-03-31

    Applicant: Amazon Technologies, Inc.

    Inventor： Harsha Ramalingam ,  Michael Carr

    IPC: G06F17/00 ,  G06Q30/02

    CPC classification number: G06Q30/0246 ,  G06Q20/20 ,  G06Q20/22 ,  G06Q20/3827 ,  G06Q30/02

    Abstract: Customers receive advertisements or “impressions” related to brick and mortar merchants while accessing online content. The merchants or other entities track which impressions correlate with customers coming to a physical store and conducting a transaction (e.g., making a purchase) by comparing transaction information with information about the customer that is provided by the source of online impressions. In one implementation, the merchant creates a hash from the customer's name and account number on a payment card. This hash is compared with a hash from the impression provider that is generated using the same technique. When a match is found, it is inferred that exposure to the online impression caused the customer to make a purchase at the physical store. Merchants may pay the impression providers an advertising or referral fee based on the matches.

    Abstract translation: 客户在访问在线内容时会收到与实体商家相关的广告或“展示”。 商家或其他实体通过将交易信息与由在线印象来源提供的关于客户的信息进行比较，跟踪哪些印象与进入实体商店的客户进行交易（例如进行购买）相关联。 在一个实现中，商家从支付卡上的客户名称和帐号创建哈希。 该散列与使用相同技术生成的展示提供商的散列进行比较。 当发现比赛时，推测曝光在线曝光导致客户在实体店进行购买。 商家可以根据比赛向印象提供者支付广告或转介费用。

    Tracking online impressions to offline purchases
    2.
    发明授权
    Tracking online impressions to offline purchases 有权

    公开(公告)号：US10275789B1

    公开(公告)日：2019-04-30

    申请号：US15391235

    申请日：2016-12-27

    Applicant: Amazon Technologies, Inc.

    Inventor： Harsha Ramalingam ,  Michael Carr

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: Customers receive advertisements or “impressions” related to brick and mortar merchants while accessing online content. The merchants or other entities track which impressions correlate with customers coming to a physical store and conducting a transaction (e.g., making a purchase) by comparing transaction information with information about the customer that is provided by the source of online impressions. In one implementation, the merchant creates a hash from the customer's name and account number on a payment card. This hash is compared with a hash from the impression provider that is generated using the same technique. When a match is found, it is inferred that exposure to the online impression caused the customer to make a purchase at the physical store. Merchants may pay the impression providers an advertising or referral fee based on the matches.

    Electronic device with light-generating sources to illuminate an indicium
    3.
    发明授权
    Electronic device with light-generating sources to illuminate an indicium 有权

    公开(公告)号：US10140611B1

    公开(公告)日：2018-11-27

    申请号：US13681252

    申请日：2012-11-19

    Applicant: Amazon Technologies, Inc.

    Inventor： Jesper M. Johansson ,  Michael Carr

    IPC: G06Q20/12 ,  G06Q20/38

    Abstract: This disclosure is directed to, in part, providing a third party with access to at least some information in a user's account maintained by a host. The agent may assist a user in selecting an item, purchasing the item, customizing the item, and/or performing other actions. The agent may interact with the user during the assistance. In various embodiments, the user may provide the agent with a token that allows the agent to gain at least temporary access to at least a portion of the user's account. In some instances, the agent may purchase the item for the user using information in the user's account, such as payment information, shipping address information, and/or other information. The agent may place an item, such as a special order item in a virtual shopping cart or other location, which may be stored with the user's account.

    Converged web-identity and mobile device based shopping
    7.
    发明授权
    Converged web-identity and mobile device based shopping 有权

    公开(公告)号：US10438242B1

    公开(公告)日：2019-10-08

    申请号：US14726380

    申请日：2015-05-29

    Applicant: Amazon Technologies, Inc.

    Inventor： Michael Carr ,  Bhavnish H. Lathia ,  James Hsiaosung Chuang

    IPC: G06Q30/02 ,  H04W4/02

    Abstract: Techniques for providing information to a user of a mobile device based on an online or web-identity of the user and a geolocation of the mobile device are described herein. The user may be notified when a nearby merchant has a good or service for sale that matches a good or service in a list, such as a wish list, associated with the web-identity of the user. The users may also be provided access to a coupon within an electronic document when a mobile device storing the electronic document is located at a particular merchant. This convergence of geographical location of the user, as determined by the geolocation of his or her mobile device, with his or her web-identity can bring the online and off-line worlds closer together to provide relevant information for the user and improved marketing opportunities for merchants.

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