Adheat advertisement model for social network
    1.
    发明授权
    Adheat advertisement model for social network 有权
    社交网络的Adheat广告模型

    公开(公告)号:US08600812B2

    公开(公告)日:2013-12-03

    申请号:US12715966

    申请日:2010-03-02

    IPC分类号: G06Q30/00

    摘要: In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information. The method also includes recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold.

    摘要翻译: 在一个实现中,计算机实现的方法包括在服务器处接收指示计算机实现的社交网络的用户的活动级别或者计算机实现的社交网络上的用户的熟人关系的信息。 该方法还包括由服务器根据接收到的信息来影响用户的分数。 该方法还包括当服务器通过计算机实现的社交网络在具有相识关系的用户之间通过将广告从传播用户发送到接收者用户的广告来传播广告,当传播用户的第一影响分数与 接收者用户的第二影响分数大于阈值。

    Ranking user generated web content
    2.
    发明授权
    Ranking user generated web content 有权
    排名用户生成的网页内容

    公开(公告)号:US08965883B2

    公开(公告)日:2015-02-24

    申请号:US13504378

    申请日:2009-10-29

    CPC分类号: G06F17/30864 G06Q30/02

    摘要: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for analyzing quality of user-generated content involve identifying interactions between users through an electronic network and assigning a weighting factor to each interaction representing a quality of the interaction. A user credential score is generated for each user based on the weighting factors for each interaction. The user credential scores are stored in association with a user identifier on a computer-readable storage device.

    摘要翻译: 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于分析用户生成的内容的质量,涉及通过电子网络识别用户之间的交互,并为代表交互质量的每个交互分配加权因子。 基于每个交互的加权因子,为每个用户生成用户凭证分数。 用户凭证分数与计算机可读存储设备上的用户标识符相关联地存储。

    RANKING USER GENERATED WEB CONTENT
    3.
    发明申请
    RANKING USER GENERATED WEB CONTENT 有权
    排名用户生成的WEB内容

    公开(公告)号:US20120215773A1

    公开(公告)日:2012-08-23

    申请号:US13504378

    申请日:2009-10-29

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30864 G06Q30/02

    摘要: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for analyzing quality of user-generated content involve identifying interactions between users through an electronic network and assigning a weighting factor to each interaction representing a quality of the interaction. A user credential score is generated for each user based on the weighting factors for each interaction. The user credential scores are stored in association with a user identifier on a computer-readable storage device.

    摘要翻译: 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于分析用户生成的内容的质量,涉及通过电子网络识别用户之间的交互,并为代表交互质量的每个交互分配加权因子。 基于每个交互的加权因子,为每个用户生成用户凭证分数。 用户凭证分数与计算机可读存储设备上的用户标识符相关联地存储。

    Bidding on Users
    4.
    发明申请
    Bidding on Users 有权
    招标用户

    公开(公告)号:US20100228631A1

    公开(公告)日:2010-09-09

    申请号:US12715956

    申请日:2010-03-02

    IPC分类号: G06Q30/00 G06F15/16

    摘要: In one implementation, a computer-implemented method includes receiving at a server a request from an advertiser to target an ad to users of a computer-implemented social network, the request comprising data representing characteristics of the users that the advertiser desires to target. The method further includes ranking the users based on how similar the users' characteristics are to the received characteristics and an influence score for each user that indicates how influential the user is within the social network. The method also includes scoring the advertiser's request based on a bid from the advertiser for an opportunity to display the ad to one or more of the users and assigning the opportunity to display the ad to the one or more users based on a correlation between a score of the advertiser's request and one or more rankings of the one or more users.

    摘要翻译: 在一个实现中,计算机实现的方法包括在服务器处接收来自广告商的请求以将广告定位到计算机实现的社交网络的用户,所述请求包括表示广告商希望定位的用户特征的数据。 该方法还包括基于用户的特征与接收的特征的相似度以及用于指示用户在社交网络中的影响力的每个用户的影响分数来对用户进行排名。 该方法还包括基于来自广告商的出价对广告商的请求进行评分,以便有机会向一个或多个用户显示广告,并且基于得分之间的相关性分配向一个或多个用户显示广告的机会 广告客户的请求和一个或多个用户的一个或多个排名。

    AdHeat Advertisement Model for Social Network
    5.
    发明申请
    AdHeat Advertisement Model for Social Network 有权
    AdHeat社交网络广告模型

    公开(公告)号:US20100228614A1

    公开(公告)日:2010-09-09

    申请号:US12715966

    申请日:2010-03-02

    摘要: In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information. The method also includes recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold.

    摘要翻译: 在一个实现中,计算机实现的方法包括在服务器处接收指示计算机实现的社交网络的用户的活动级别或者计算机实现的社交网络上的用户的熟人关系的信息。 该方法还包括由服务器根据接收到的信息来影响用户的分数。 该方法还包括当服务器通过计算机实现的社交网络在具有相识关系的用户之间通过将广告从传播用户发送到接收者用户的广告来传播广告,当传播用户的第一影响分数与 接收者用户的第二影响分数大于阈值。

    AdHeat Advertisement Model for Social Network
    6.
    发明申请
    AdHeat Advertisement Model for Social Network 审中-公开
    AdHeat社交网络广告模型

    公开(公告)号:US20130103503A1

    公开(公告)日:2013-04-25

    申请号:US13619130

    申请日:2012-09-14

    IPC分类号: G06Q30/02

    摘要: In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information. The method also includes recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold.

    摘要翻译: 在一个实现中,计算机实现的方法包括在服务器处接收指示计算机实现的社交网络的用户的活动级别或者计算机实现的社交网络上的用户的熟人关系的信息。 该方法还包括由服务器根据接收到的信息来影响用户的分数。 该方法还包括当服务器通过计算机实现的社交网络在具有相识关系的用户之间通过将广告从传播用户发送到接收者用户的广告来传播广告,当传播用户的第一影响分数与 接收者用户的第二影响分数大于阈值。

    Bidding on users
    7.
    发明授权

    公开(公告)号:US09996845B2

    公开(公告)日:2018-06-12

    申请号:US12715956

    申请日:2010-03-02

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: In one implementation, a computer-implemented method includes receiving at a server a request from an advertiser to target an ad to users of a computer-implemented social network, the request comprising data representing characteristics of the users that the advertiser desires to target. The method further includes ranking the users based on how similar the users' characteristics are to the received characteristics and an influence score for each user that indicates how influential the user is within the social network. The method also includes scoring the advertiser's request based on a bid from the advertiser for an opportunity to display the ad to one or more of the users and assigning the opportunity to display the ad to the one or more users based on a correlation between a score of the advertiser's request and one or more rankings of the one or more users.