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    PROVIDING SOCIAL ENDORSEMENTS WITH ONLINE ADVERTISING
    22.
    发明申请
    PROVIDING SOCIAL ENDORSEMENTS WITH ONLINE ADVERTISING 审中-公开
    在线广告提供社会认可

    公开(公告)号：US20150339735A1

    公开(公告)日：2015-11-26

    申请号：US14818304

    申请日：2015-08-05

    Applicant: Facebook, Inc.

    Inventor： Gregory Joseph Badros ,  Ami Vora ,  David Benjamin Fischer ,  Kent Schoen ,  Timothy A. Kendall

    IPC: G06Q30/02

    CPC classification number: G06Q30/0241 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.

    Abstract translation: 第三方出版商（如网站）向用户提供在线广告和社会认可信息。 通过第三方发布者系统从观看用户接收到广告请求。 响应于该请求选择特定广告，并且检索与广告相关联的一个或多个广告标签。 广告标签包括与广告相关的信息。 检索与用户相关的用户的社交网络系统数据。 使用社交网络系统数据和与广告相关联的广告标签获得社会认可信息。 然后将社会认可信息和广告组合并发送到第三方发布者系统，或者由第三方发布者系统单独传送以进行组合。

    Targeting Objects to Users Based on Search Results in an Online System
    23.
    发明申请
    Targeting Objects to Users Based on Search Results in an Online System 审中-公开
    基于在线系统中的搜索结果将对象定向到用户

    公开(公告)号：US20140172563A1

    公开(公告)日：2014-06-19

    申请号：US13717541

    申请日：2012-12-17

    Applicant: Facebook, Inc.

    Inventor： Alon Amit ,  Gregory Joseph Badros

    IPC: G06Q50/00

    CPC classification number: G06Q50/01 ,  G06Q30/00 ,  G06Q30/0256

    Abstract: Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad.

    Abstract translation: 社交网络系统中的广告可以针对搜索与社交网络系统操作的实时搜索引擎相关的用户。 广告针对的是部分基于结构化搜索查询中包含的社交信息和/或页面上的搜索结果的用户。 在打头搜索中，社交网络系统的用户可以在搜索框中接收对象的前缀搜索结果。 前缀搜索结果根据与用户的相关性进行排名，广告客户可以对特定对象进行出价以提高其在结果列表中的排名。 可以向搜索查询结果的观看者提供选项以购买将由执行相同搜索查询的其他用户，接收到目标搜索结果或基于由观众在广告投标上确定的定位标准来看待的广告 。

    PROVIDING SOCIAL CONTEXT FOR PRODUCTS IN ADVERTISEMENTS
    24.
    发明申请
    PROVIDING SOCIAL CONTEXT FOR PRODUCTS IN ADVERTISEMENTS 审中-公开
    在广告中提供产品的社会背景

    公开(公告)号：US20140136332A1

    公开(公告)日：2014-05-15

    申请号：US13676445

    申请日：2012-11-14

    Applicant: Facebook, Inc.

    Inventor： Alon Amit ,  Gregory Joseph Badros

    IPC: G06Q50/00

    CPC classification number: G06Q50/01 ,  G06Q30/0269

    Abstract: A social networking system provides a social plug-in that enables advertisers to utilize relevant social context information available for advertising purposes. An advertiser adds the social plug-in next to an ad, where the plug-in is provided with a list of items that are relevant to the ad. The social plug-in communicates with the social networking system to retrieve social context information to provide to a particular viewing user based on the list of items relevant to the ad. The social plug-in also communicates with the social networking system to determine placement of an overlay of the social context information over the ad. A social plug-in may also enable web publishers to allow the social plug-in to serve advertisements alongside other social networking system features, such as recommendations, comments and content sharing.

    Abstract translation: 社交网络系统提供了一种社交插件，使广告商能够利用可用于广告目的的相关社会情境信息。 广告客户将社交插件添加到广告旁边，其中插件提供了与广告相关的项目列表。 社交插件与社交网络系统进行通信，以根据与广告相关的项目列表来检索社交场景信息以提供给特定观看用户。 社交插件还与社交网络系统进行通信，以确定广告上的社交场景信息的叠加位置。 社交插件还可以使网络发布商允许社交插件与其他社交网络系统功能（如建议，评论和内容共享）一起提供广告。

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