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    TARGETING OBJECTS TO USERS BASED ON QUERIES IN AN ONLINE SYSTEM
    4.
    发明申请
    TARGETING OBJECTS TO USERS BASED ON QUERIES IN AN ONLINE SYSTEM 审中-公开
    根据在线系统中的查询将用户对象用于对象

    公开(公告)号：US20140172564A1

    公开(公告)日：2014-06-19

    申请号：US13717545

    申请日：2012-12-17

    申请人： Facebook, Inc.

    发明人： Amit Alon ,  Gregory Joseph Badros

    IPC分类号： G06Q50/00

    CPC分类号： G06Q50/01 ,  G06Q30/0251 ,  G06Q30/0256

    摘要： Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad.

    摘要翻译： 社交网络系统中的广告可以针对搜索与社交网络系统操作的实时搜索引擎相关的用户。 广告针对的是部分基于结构化搜索查询中包含的社交信息和/或页面上的搜索结果的用户。 在打头搜索中，社交网络系统的用户可以在搜索框中接收对象的前缀搜索结果。 前缀搜索结果根据与用户的相关性进行排名，广告客户可以对特定对象进行出价以提高其在结果列表中的排名。 可以向搜索查询结果的观看者提供选项以购买将由执行相同搜索查询的其他用户，接收到目标搜索结果或基于由观众在广告投标上确定的定位标准来看待的广告 。

    Bidding on search results for targeting users in an online system
    6.
    发明授权
    Bidding on search results for targeting users in an online system 有权
    针对在线系统中的用户定位搜索结果

    公开(公告)号：US09430782B2

    公开(公告)日：2016-08-30

    申请号：US13717549

    申请日：2012-12-17

    申请人： Facebook, Inc.

    发明人： Amit Alon ,  Gregory Joseph Badros

    IPC分类号： G06Q30/02 ,  G06Q50/00

    CPC分类号： G06Q30/0275 ,  G06Q30/0251 ,  G06Q50/01

    摘要： Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad.

    摘要翻译： 社交网络系统中的广告可以针对搜索与社交网络系统操作的实时搜索引擎相关的用户。 广告针对的是部分基于结构化搜索查询中包含的社交信息和/或页面上的搜索结果的用户。 在打头搜索中，社交网络系统的用户可以在搜索框中接收对象的前缀搜索结果。 前缀搜索结果根据与用户的相关性进行排名，广告客户可以对特定对象进行出价以提高其在结果列表中的排名。 可以向搜索查询结果的观看者提供选项以购买将由执行相同搜索查询的其他用户，接收到目标搜索结果或基于由观众在广告投标上确定的定位标准来看待的广告 。