REQUEST FOR INFORMATION RELATED TO BROADCAST NETWORK CONTENT

    公开(公告)号:US20180131905A1

    公开(公告)日:2018-05-10

    申请号:US15623172

    申请日:2017-06-14

    Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

    THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING
    35.
    发明申请
    THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING 有权
    第三方数据匹配针对广告

    公开(公告)号:US20130276027A1

    公开(公告)日:2013-10-17

    申请号:US13870870

    申请日:2013-04-25

    Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

    Abstract translation: 提供广播定位系统,其中第三方数据库信息与广播网络客户端信息结合使用,以识别广播网络内的家庭,包括一个或多个期望的目标资产接收者。 在目标家庭的用户设备设备包括多个用户(即,多用户设备)的情况下,使用第三方数据结合当前家用户正在使用多用户设备的指示(例如,设置顶部 盒子等)允许更有效地传递针对特定成员的资产

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