公开(公告)号：US20170041655A1

公开(公告)日：2017-02-09

申请号：US15299491

申请日：2016-10-21

申请人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

发明人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

IPC分类号： H04N21/2668 ,  H04L29/08 ,  H04N21/81 ,  H04N21/439 ,  H04N21/234 ,  H04N21/24 ,  H04N21/858 ,  H04N21/61 ,  H04N21/4782 ,  H04N21/233 ,  H04L29/12 ,  H04N21/44

CPC分类号： H04N21/2668 ,  H04L61/2007 ,  H04L61/6022 ,  H04L67/104 ,  H04L67/22 ,  H04L67/2804 ,  H04N21/233 ,  H04N21/23418 ,  H04N21/237 ,  H04N21/2407 ,  H04N21/25841 ,  H04N21/25858 ,  H04N21/4331 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/458 ,  H04N21/4782 ,  H04N21/6125 ,  H04N21/64322 ,  H04N21/812 ,  H04N21/8146 ,  H04N21/858 ,  H04N21/8586

摘要： A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.

摘要翻译： 公开了在广告交换服务器中公共互联网协议地址的曝光方法，装置和系统，以改善广告的相关性。 在一个实施例中，客户端设备的方法包括应用自动内容识别算法来确定视听数据的内容标识符。 然后，客户端设备基于由内容提供商提供的广告的元数据和/或内容标识符之间的语义相关性，将内容标识符与广告数据相关联。 可以基于视听数据的内容标识符和/或与请求广告数据的应用相关联的公共因特网协议地址，通过广告交换服务器生成广告数据。 基于与请求广告数据的应用相关联的公共因特网协议地址，当广告数据与视听数据相关联时，内容标识符的提供者可以接收补偿。

公开(公告)号：US09589456B2

公开(公告)日：2017-03-07

申请号：US14018408

申请日：2013-09-04

申请人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

发明人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

IPC分类号： H04N21/435 ,  G08C17/02 ,  H04L29/06 ,  H04L29/08 ,  H04N21/4147 ,  H04N21/61 ,  H04N21/835 ,  H04N21/234 ,  G06F15/16

CPC分类号： G06Q30/0269 ,  G06F3/14 ,  G06F17/30784 ,  G06F21/10 ,  G06F21/53 ,  G06F2221/033 ,  G06Q30/0255 ,  G08C17/02 ,  H04L12/18 ,  H04L61/1511 ,  H04L61/1541 ,  H04L61/2007 ,  H04L61/2514 ,  H04L61/2517 ,  H04L61/256 ,  H04L61/2575 ,  H04L61/6068 ,  H04L63/10 ,  H04L63/102 ,  H04L65/1069 ,  H04L65/4069 ,  H04L67/02 ,  H04L67/10 ,  H04L67/141 ,  H04L67/16 ,  H04N21/23424 ,  H04N21/2541 ,  H04N21/278 ,  H04N21/4126 ,  H04N21/41407 ,  H04N21/4147 ,  H04N21/435 ,  H04N21/4415 ,  H04N21/466 ,  H04N21/6175 ,  H04N21/64322 ,  H04N21/812 ,  H04N21/835 ,  H04N21/8352 ,  H04N21/8358 ,  H04N21/84

摘要： A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.

摘要翻译： 公开了在广告交换服务器中公共互联网协议地址的曝光方法，装置和系统，以改善广告的相关性。 在一个实施例中，客户端设备的方法包括应用自动内容识别算法来确定视听数据的内容标识符。 然后，客户端设备基于由内容提供商提供的广告的元数据和/或内容标识符之间的语义相关性，将内容标识符与广告数据相关联。 可以基于视听数据的内容标识符和/或与请求广告数据的应用相关联的公共因特网协议地址，通过广告交换服务器生成广告数据。 基于与请求广告数据的应用相关联的公共因特网协议地址，当广告数据与视听数据相关联时，内容标识符的提供者可以接收补偿。

公开(公告)号：US09961388B2

公开(公告)日：2018-05-01

申请号：US15299491

申请日：2016-10-21

申请人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

发明人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

IPC分类号： H04N21/2668 ,  H04L29/12 ,  H04L29/08 ,  H04N21/81 ,  H04N21/439 ,  H04N21/44 ,  H04N21/24 ,  H04N21/858 ,  H04N21/61 ,  H04N21/4782 ,  H04N21/233 ,  H04N21/234 ,  H04N21/237 ,  H04N21/258 ,  H04N21/433 ,  H04N21/458 ,  H04N21/643

CPC分类号： H04N21/2668 ,  H04L61/2007 ,  H04L61/6022 ,  H04L67/104 ,  H04L67/22 ,  H04L67/2804 ,  H04N21/233 ,  H04N21/23418 ,  H04N21/237 ,  H04N21/2407 ,  H04N21/25841 ,  H04N21/25858 ,  H04N21/4331 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/458 ,  H04N21/4782 ,  H04N21/6125 ,  H04N21/64322 ,  H04N21/812 ,  H04N21/8146 ,  H04N21/858 ,  H04N21/8586

摘要： A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.

公开(公告)号：US20140007157A1

公开(公告)日：2014-01-02

申请号：US14018408

申请日：2013-09-04

申请人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

发明人： David Harrison ,  Josh Smallman ,  Alvir Navin ,  Ashwin Navin

IPC分类号： H04N21/435

CPC分类号： G06Q30/0269 ,  G06F3/14 ,  G06F17/30784 ,  G06F21/10 ,  G06F21/53 ,  G06F2221/033 ,  G06Q30/0255 ,  G08C17/02 ,  H04L12/18 ,  H04L61/1511 ,  H04L61/1541 ,  H04L61/2007 ,  H04L61/2514 ,  H04L61/2517 ,  H04L61/256 ,  H04L61/2575 ,  H04L61/6068 ,  H04L63/10 ,  H04L63/102 ,  H04L65/1069 ,  H04L65/4069 ,  H04L67/02 ,  H04L67/10 ,  H04L67/141 ,  H04L67/16 ,  H04N21/23424 ,  H04N21/2541 ,  H04N21/278 ,  H04N21/4126 ,  H04N21/41407 ,  H04N21/4147 ,  H04N21/435 ,  H04N21/4415 ,  H04N21/466 ,  H04N21/6175 ,  H04N21/64322 ,  H04N21/812 ,  H04N21/835 ,  H04N21/8352 ,  H04N21/8358 ,  H04N21/84

摘要： A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.

摘要翻译： 公开了在广告交换服务器中公共互联网协议地址的曝光方法，装置和系统，以改善广告的相关性。 在一个实施例中，客户端设备的方法包括应用自动内容识别算法来确定视听数据的内容标识符。 然后，客户端设备基于由内容提供商提供的广告的元数据和/或内容标识符之间的语义相关性，将内容标识符与广告数据相关联。 可以基于视听数据的内容标识符和/或与请求广告数据的应用相关联的公共因特网协议地址，通过广告交换服务器生成广告数据。 基于与请求广告数据的应用相关联的公共因特网协议地址，当广告数据与视听数据相关联时，内容标识符的提供者可以接收补偿。