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    MEDIA PLAY OPTIMIZATION USING MAKE GOOD STRATEGIES
    21.
    发明申请
    MEDIA PLAY OPTIMIZATION USING MAKE GOOD STRATEGIES 审中-公开
    媒体播放优化使用良好的策略

    公开(公告)号：WO2008033832A2

    公开(公告)日：2008-03-20

    申请号：PCT/US2007078152

    申请日：2007-09-11

    Applicant: GOOGLE INC ,  STEELBERG CHAD ,  STEELBERG RYAN ,  BEAUCHAMP SCOTT ,  KETCHUM RUSSELL

    Inventor： STEELBERG CHAD ,  STEELBERG RYAN ,  BEAUCHAMP SCOTT ,  KETCHUM RUSSELL

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242

    Abstract: Systems, methods, and a user interface for automatically scheduling a media play are disclosed. The user can specify, via the user interface, a strategy for how missed plays are made good. A play verifier reports which scheduled advertisements failed to play on a periodic basis or real time basis. Advertising campaign managers receive notification of play failures and determine the remedial action to take according to the criteria selected by the user for how to compensate for missed plays.

    Abstract translation: 公开了用于自动调度媒体播放的系统，方法和用户界面。 用户可以通过用户界面指定如何使错过的播放成为好的策略。 播放验证者报告哪些预定广告不能定期或实时地播放。 广告活动经理接收到播放失败的通知，并根据用户选择的标准来确定采取的补救措施，以便如何补偿错失的播放。

    BROADCAST MONITORING SYSTEM AND METHOD FOR INTELLIGENT OPTIMIZATION
    23.
    发明申请
    BROADCAST MONITORING SYSTEM AND METHOD FOR INTELLIGENT OPTIMIZATION 审中-公开
    广播监控系统和智能优化方法

    公开(公告)号：WO2006125008A3

    公开(公告)日：2007-06-21

    申请号：PCT/US2006019096

    申请日：2006-05-16

    Applicant: GOOGLE INC ,  STEELBERG RYAN ,  STEELBERG CHAD

    Inventor： STEELBERG RYAN ,  STEELBERG CHAD

    IPC: G06F3/00 ,  G06F13/00 ,  G10L15/00 ,  H04H1/00 ,  H04H60/06 ,  H04H60/80 ,  H04N5/445 ,  H04N7/025 ,  H04N7/10

    CPC classification number: H04H60/80 ,  H04H20/14 ,  H04H60/06

    Abstract: A system for optimizing play of media content, and a method of optimizing play of media content are disclosed. The system for optimizing play of media content includes a hub that is at least partially remote from a media content play point, for accessing and instructing a forwarding of the media content for play, at least one output associated with the hub that contributes non-play content, and at least one module at the media content play point for the parsing of the non-play content, wherein the parsed non-play content enables the hub to instruct a preemption of a first of the media play content with an accessing and insertion of a second of the media play content to the media content play point.

    Abstract translation: 公开了一种用于优化媒体内容播放的系统，以及优化媒体内容播放的方法。 用于优化媒体内容的播放的系统包括：至少部分地远离媒体内容播放点的中继站，用于访问和指示媒体内容的转播以播放，至少一个输出与所述集线器相关联，所述至少一个输出提供非播放 内容以及用于解析非播放内容的媒体内容播放点的至少一个模块，其中所解析的非播放内容使得所述集线器能够以访问和插入来指示所述媒体播放内容的第一媒体的抢占 的第二个媒体播放内容到媒体内容播放点。

    METHOD FOR PLACING ADVERTISEMENTS IN A BROADCAST SYSTEM
    24.
    发明申请
    METHOD FOR PLACING ADVERTISEMENTS IN A BROADCAST SYSTEM 审中-公开
    在广播系统中放置广告的方法

    公开(公告)号：WO2007012081A2

    公开(公告)日：2007-01-25

    申请号：PCT/US2006/028483

    申请日：2006-07-20

    Applicant: GOOGLE INC. ,  STEELBERG, Ryan ,  STEELBERG, Chad

    Inventor： STEELBERG, Ryan ,  STEELBERG, Chad

    IPC: H04N7/16 ,  G06F17/00 ,  G06G7/00

    CPC classification number: H04H60/06 ,  G06Q30/0283 ,  H04H20/14 ,  H04H20/72 ,  H04N7/16 ,  H04N21/2407 ,  H04N21/262 ,  H04N21/6187 ,  H04N21/812

    Abstract: A media play traffic system is disclosed. The media play traffic system includes at least one hub at least partially remote from at least two media play points, and a normalizer associated with the hub, wherein said normalizer normalizes data inputs for the at least two media play points, wherein the normalization enables importation of a media play list to, and subsequent media play of the imported media play list from, each of the media play points.

    Abstract translation: 公开了一种媒体播放交通系统。 所述媒体播放业务系统包括至少部分地远离至少两个媒体播放点的集线器和与所述集线器相关联的规范化器的至少一个集线器，其中所述规范化器对所述至少两个媒体播放点的数据输入进行归一化，其中所述归一化使得能够导入 的媒体播放列表，以及随后媒体播放的进口媒体播放列表，从每个媒体播放点。

    BROADCAST MONITORING SYSTEM AND METHOD FOR INTELLIGENT OPTIMIZATION
    25.
    发明申请
    BROADCAST MONITORING SYSTEM AND METHOD FOR INTELLIGENT OPTIMIZATION 审中-公开
    广播监控系统和智能优化方法

    公开(公告)号：WO2006125008A2

    公开(公告)日：2006-11-23

    申请号：PCT/US2006/019096

    申请日：2006-05-16

    Applicant: GOOGLE INC. ,  STEELBERG, Ryan ,  STEELBERG, Chad

    Inventor： STEELBERG, Ryan ,  STEELBERG, Chad

    IPC: H04H7/00

    CPC classification number: H04H60/80 ,  H04H20/14 ,  H04H60/06

    Abstract: A system for optimizing play of media content, and a method of optimizing play of media content are disclosed. The system for optimizing play of media content includes a hub that is at least partially remote from a media content play point, for accessing and instructing a forwarding of the media content for play, at least one output associated with the hub that contributes non-play content, and at least one module at the media content play point for the parsing of the non-play content, wherein the parsed non-play content enables the hub to instruct a preemption of a first of the media play content with an accessing and insertion of a second of the media play content to the media content play point.

    Abstract translation: 公开了一种用于优化媒体内容播放的系统，以及优化媒体内容播放的方法。 用于优化媒体内容的播放的系统包括：至少部分地远离媒体内容播放点的中继站，用于访问和指示媒体内容的转播以播放，至少一个输出与所述集线器相关联，所述至少一个输出提供非播放 内容以及用于解析非播放内容的媒体内容播放点的至少一个模块，其中所解析的非播放内容使得所述集线器能够以访问和插入来指示所述媒体播放内容的第一媒体的抢占 的第二个媒体播放内容到媒体内容播放点。

    SYSTEM AND METHOD FOR UTILIZING DUAL FEEDBACK LOOPS
    27.
    发明申请
    SYSTEM AND METHOD FOR UTILIZING DUAL FEEDBACK LOOPS 审中-公开
    用于双反馈体系的系统和方法

    公开(公告)号：WO2006124574A2

    公开(公告)日：2006-11-23

    申请号：PCT/US2006/018405

    申请日：2006-05-12

    Applicant: GOOGLE INC. ,  STEELBERG, Ryan ,  STEELBERG, Chad

    Inventor： STEELBERG, Ryan ,  STEELBERG, Chad

    IPC: H04N7/173 ,  H04N7/10 ,  H04N7/025 ,  H04H9/00 ,  H04N7/16

    CPC classification number: H04N7/16 ,  H04H20/14 ,  H04H60/06 ,  H04H60/31 ,  H04H60/66 ,  H04N21/233 ,  H04N21/23424 ,  H04N21/2407 ,  H04N21/254 ,  H04N21/26225 ,  H04N21/475 ,  H04N21/8106 ,  H04N21/812

    Abstract: A feedback system for controlling play of media content is disclosed. The feedback system for controlling play of media content includes a hub that is at least partially remote from a media content play point, for accessing and instructing a forwarding of the media content for play, at least one output associated with the hub that contributes non-play content, wherein parsed non-play content enables the hub to instruct a preemption of a first of the media play content with an insertion of a second of the media play content to the media content play point, a first input to the hub that monitors, after a first play of the media content at the media content play point, for availability of at least one second play of the media content, a second input to the hub that effectuates the non-play content to the at least one output based on feedback from a first play of the media content.

    Abstract translation: 公开了一种用于控制媒体内容播放的反馈系统。 用于控制媒体内容的播放的反馈系统包括：至少部分地远离媒体内容播放点的中继站，用于访问和指示媒体内容的转发以播放，至少一个输出与集线器相关联的输出， 播放内容，其中解析的非播放内容使得集线器能够通过将第二媒体播放内容插入到媒体内容播放点来指示第一个媒体播放内容的抢占，第一输入到监视器的集线器 在媒体内容播放点的媒体内容的第一次播放之后，为了可用于媒体内容的至少一个第二播放，向集线器提供第二输入，该第二输入基于基于 来自第一播放媒体内容的反馈。

    SYSTEM AND METHOD FOR OPTIMIZING MEDIA PLAY TRANSACTIONS
    28.
    发明申请
    SYSTEM AND METHOD FOR OPTIMIZING MEDIA PLAY TRANSACTIONS 审中-公开
    用于优化媒体播放交易的系统和方法

    公开(公告)号：WO2006124109A1

    公开(公告)日：2006-11-23

    申请号：PCT/US2006/009401

    申请日：2006-03-16

    Applicant: GOOGLE INC. ,  STEELBERG, Ryan ,  STEELBERG, Chad

    Inventor： STEELBERG, Ryan ,  STEELBERG, Chad

    IPC: G06F7/00 ,  G06F17/00 ,  H04N7/10

    CPC classification number: G06Q30/0267 ,  G06Q30/0245 ,  H04H20/12 ,  H04H60/06 ,  H04N7/17318 ,  H04N21/252 ,  H04N21/2547 ,  H04N21/26208 ,  H04N21/812

    Abstract: A database interface (130) for developing at least one media play is disclosed. The database interface for developing at least one media play includes a plurality of templates, generated in accordance with feedback prior ones of the at least one media plays, at least two desired criteria limiting circumstances for play of the media play received at one of said templates, and an accessor (150) that accesses media play inventory (140) and preempts certain of the media play inventory with an insertion of the media play according to said at least two desired criteria.

    Abstract translation: 公开了一种用于开发至少一个媒体播放的数据库接口（130）。 用于开发至少一个媒体播放的数据库接口包括根据所述至少一个媒体播放中的先前的媒体播放产生的多个模板，用于播放在所述模板之一处接收到的媒体播放的至少两个期望的标准限制环境 以及访问媒体播放清单（140）的访问器（150），并且根据所述至少两个所需标准插入媒体播放来抢占某些媒体播放库存。

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