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    MANAGING ADDRESSABLE ASSET CAMPAIGNS ACROSS MULTIPLE DEVICES
    24.
    发明申请
    MANAGING ADDRESSABLE ASSET CAMPAIGNS ACROSS MULTIPLE DEVICES 审中-公开

    公开(公告)号：US20180199088A1

    公开(公告)日：2018-07-12

    申请号：US15403827

    申请日：2017-01-11

    Applicant: Invidi Technologies Corporation

    Inventor： Daniel C. Wilson ,  Bruce J. Anderson ,  Alden Lloyd Peterson, II ,  Howard Fiderer

    IPC: H04N21/2668 ,  H04N21/442 ,  H04N21/81 ,  G06Q30/02

    Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (ADN) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.

    PRIORI SCHEDULING OF MULTIPLE ASSETS WITHIN A COLLECTION OF ASSET DELIVERY OPPORTUNITIES
    25.
    发明申请
    PRIORI SCHEDULING OF MULTIPLE ASSETS WITHIN A COLLECTION OF ASSET DELIVERY OPPORTUNITIES 有权
    资产递送机会收集中的多项资产优先排序

    公开(公告)号：US20170070759A1

    公开(公告)日：2017-03-09

    申请号：US15354518

    申请日：2016-11-17

    Applicant: Invidi Technologies Corporation

    Inventor： Alden Flatt ,  Brett Kosinski ,  Jeremy Koopmans ,  Daniel C. Wilson ,  David Ballantyne

    IPC: H04N21/234 ,  H04N21/258 ,  H04N21/25 ,  G06Q30/02 ,  H04N21/235

    CPC classification number: H04N21/23424 ,  G06Q30/0251 ,  H04N21/2358 ,  H04N21/252 ,  H04N21/25841

    Abstract: Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.

    Abstract translation: 本发明的实施例提供用于在资产递送机会的时间之前构建调度的系统和方法，所述时间将计划在每个资产递送机会中播放的潜在地来自多个广告商或资产提供者的一个或多个资产的集合相关联。 每个设备的具体规则还确定每个设备将发挥哪些资产，从而确保总资产交付和资产投放起搏的广告活动大致满足。 可以使用与每个用户设备相关联的营销数据来实现该调度，并且可以在可行的时间段内使用合理的处理资源进行准备。

    Request for information related to broadcast network content
    30.
    发明授权
    Request for information related to broadcast network content 有权

    公开(公告)号：US11570406B2

    公开(公告)日：2023-01-31

    申请号：US15623172

    申请日：2017-06-14

    Applicant: INVIDI Technologies Corporation

    Inventor： David Downey ,  Bruce J. Anderson ,  Daniel C. Wilson

    IPC: H04N21/2543 ,  H04N21/442 ,  H04N21/472 ,  H04N21/658 ,  H04N21/81 ,  H04N7/173 ,  G06Q30/02

    Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

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