Asset delivery reporting in a broadcast network
    7.
    发明授权
    Asset delivery reporting in a broadcast network 有权
    广播网络中的资产传送报告

    公开(公告)号:US07730509B2

    公开(公告)日:2010-06-01

    申请号:US11332772

    申请日:2006-01-12

    摘要: A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.

    摘要翻译: 提供了一种系统和方法,用于与传送针对广播网络的用户的内容相关联。 为了选择针对广播网络的用户的内容,经由广播网络接口从网络用户的多个客户端设备设备(CPE)接收信号。 基于所接收的信号,从可用资产选项的集合中选择广播资产(例如,节目,广告等)。 因此,所选择的资产的至少一部分被插入到广播网络的内容流中。 一旦通过广播网络接口广播内容流,所选择的资产区域的至少一部分可供由至少一部分CPE接收。 CPE生成关于交付的资产的报告,以便可以根据有保证的目标印象来计费资产提供者。

    Targeting content based on location
    8.
    发明授权
    Targeting content based on location 有权
    基于位置定位内容

    公开(公告)号:US08850473B2

    公开(公告)日:2014-09-30

    申请号:US12024696

    申请日:2008-02-01

    摘要: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

    摘要翻译: 基于关于用户设备设备的位置信息,广播网络内容的资源针对感兴趣的网络用户。 资产提供商可以通过显示映射信息的图形用户界面来指定位置定位标准。 然后可以将此位置定位条件与有关用户设备设备的位置信息进行比较,以便将资产传递到适当的设备。 位置定位标准与设备位置信息的比较可以在用户设备设备或其他位置进行。 在后一种情况下,资产可以被寻址到适当的用户设备设备,或者适当的用户设备设备可以被引导以选择通过网络广播的资产。 以这种方式,资产可以在独立于网络拓扑的基础上针对个别网络用户。

    Request for information related to broadcast network content
    9.
    发明授权
    Request for information related to broadcast network content 有权
    请求有关广播网络内容的信息

    公开(公告)号:US08146126B2

    公开(公告)日:2012-03-27

    申请号:US12467890

    申请日:2009-05-18

    IPC分类号: H04N7/173 G06Q30/00

    摘要: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

    摘要翻译: 提供信息请求(RFI)系统用于包括广播网络和互联网在内的通信网络。 在一个实现中,有线电视网络的观众使用用户遥控器将RFI输入(1)输入到数字机顶盒。 基于该RFI输入,数字机顶盒向RFI数据中心发送数据请求(2)。 RFI数据中心还从资产数据库接收资产数据(3),以将RFI输入(1)与特定资产相关联。 然后可以将RFI请求(4)发送到相应的资产提供商。 然后,资产提供者可以将这种资产或后续信息(5)的报告提供给RFI数据中心。 然后,RFI数据中心又可以通过网络门户或电子邮件(6)的访问向例如有线电视网络观众的用户数据终端提供资产或后续信息包, 。 数字机顶盒还可以记录来自用户的输入,以验证资产的消耗和跟踪数据请求。 使用这些信息,RFI数据中心或RFI平台可以根据用户对资产和/或数据请求的验证消费为网络用户建立的奖励账户授信价值。 此外,RFI数据中心或RFI平台可以用于收集消费者行为信息,包括在消费资产之后由用户做出的购买决定,并将消费者行为信息与用户的已验证资产消费相关联。

    VERIFYING AND ENCOURAGING ASSET CONSUMPTION IN A COMMUNICATIONS NETWORK
    10.
    发明申请
    VERIFYING AND ENCOURAGING ASSET CONSUMPTION IN A COMMUNICATIONS NETWORK 审中-公开
    在通信网络中验证和加强资产消耗

    公开(公告)号:US20080216107A1

    公开(公告)日:2008-09-04

    申请号:US12024714

    申请日:2008-02-01

    IPC分类号: H04H60/29 H04N7/16 H04H20/14

    摘要: Systems and methods presented herein generally provide for the compensation of asset providers and/or communications network providers for the non-consumption of assets provided with programming In this regard when users elect not to consume the assets associated with the programming, the asset provider loses the opportunity to present their assets to such non-consuming users and is thereby injured in relation to the price they have paid for the delivery of their assets. In one arrangement, a reporting module at a customer device is operative to identify when a user skips an asset and report that skip event to the network. This information may then be utilized to adjust the bill of the asset provider and/or to bill the user associated with the skip event.

    摘要翻译: 本文中提出的系统和方法通常提供资产提供者和/或通信网络提供商对提供程序化的资产的非消费性补偿。在这方面,当用户选择不使用与编程有关的资产时,资产提供方丢失 有机会向不需要消费的用户提供资产,从而受益于他们为交付其资产而支付的价格。 在一种布置中,客户设备上的报告模块可操作以识别用户何时跳过资产并将该跳过事件报告给网络。 然后可以使用该信息来调整资产提供者的帐单和/或对与跳过事件相关联的用户进行帐单。