System and method of inserting advertisements into an information retrieval system display
    10.
    发明申请
    System and method of inserting advertisements into an information retrieval system display 审中-公开
    将广告插入到信息检索系统显示中的系统和方法

    公开(公告)号:US20060031405A1

    公开(公告)日:2006-02-09

    申请号:US11177048

    申请日:2005-07-08

    IPC分类号: G06F15/16

    摘要: Systems and methods for selecting and inserting advertisements in an information document displayed to a user, wherein the selection is based at least in part on television programming viewed by the user. The systems and methods may be implemented using the Internet or another information retrieval system that includes a client system and a remote server. The client system monitors television programming viewed by the user and compiles a user profile characterizing the television programming. When the user requests an Internet resource using the client system, the television programming information in the user profile is utilized to select an appropriate advertisement. The advertisement is then inserted in the information document and displayed to the user. Advertisement selection and insertion may be conducted at the remote server, the client system, or at the level of the Internet service provider. Such selection of advertisement increases the efficiency by which Internet advertisements are tailored to individuals. Instead of advertisements, information relating to the television programming may be retrieved over the Internet and displayed without direct user assistance.

    摘要翻译: 用于在显示给用户的信息文档中选择和插入广告的系统和方法,其中所述选择至少部分地基于用户观看的电视节目。 系统和方法可以使用互联网或包括客户端系统和远程服务器的另一信息检索系统来实现。 客户端系统监视用户观看的电视节目,并编辑表征电视节目的用户简档。 当用户使用客户端系统请求Internet资源时,利用用户简档中的电视节目信息来选择适当的广告。 然后将广告插入到信息文档中并显示给用户。 广告选择和插入可以在远程服务器,客户端系统或互联网服务提供商的级别进行。 广告的这种选择增加了互联网广告针对个人而定制的效率。 代替广告,可以通过互联网检索与电视节目有关的信息,并且在没有直接的用户帮助的情况下显示。