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35 条记录 (耗时 0.039 秒)

    Site-Targeted Advertising
    1.
    发明申请
    Site-Targeted Advertising 审中-公开
    网站定位广告

    公开(公告)号：US20080294524A1

    公开(公告)日：2008-11-27

    申请号：US12047239

    申请日：2008-03-12

    申请人： Gregory Joseph Badros ,  Brian Axe ,  Sumit Agarwal ,  Leora Ruth Wiseman ,  Deepak Jindal

    发明人： Gregory Joseph Badros ,  Brian Axe ,  Sumit Agarwal ,  Leora Ruth Wiseman ,  Deepak Jindal

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0263 ,  G06Q30/0275 ,  G06Q30/0277

    摘要： A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.

    摘要翻译： 提供了一种方法。 该方法包括在中央系统处接收与一个或多个广告相关联的广告标识符，接收广告所针对的一个或多个网站位置标识符，接收一个或多个非关键字出价以显示每个广告;以及 使用广告拍卖中的非关键字出价来生成与一个或多个广告中的每一个相关联的得分。

    Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system
    2.
    发明授权
    Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system 有权
    灵活的广告系统，允许具有不同价值主张的广告客户向广告系统表达这样的价值主张

    公开(公告)号：US08326689B2

    公开(公告)日：2012-12-04

    申请号：US11228583

    申请日：2005-09-16

    申请人： Sumit Agarwal ,  Gregory Joseph Badros ,  John Fu

    发明人： Sumit Agarwal ,  Gregory Joseph Badros ,  John Fu

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273

    摘要： Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.

    摘要翻译： 可能具有不同价值主张并且可能希望不同类型的广告点的不同广告客户可以有效地参与广告网络。 广告客户可以使用各种类型的优惠来表达各种价值主张，例如每次展示，选择和/或转换（或其他用户事件）的优惠（或最大优惠）。 与出价相关的事件的概率可能被用于允许具有不同价值主张的不同广告客户在诸如拍卖的仲裁中相互竞争。 广告商可以将广告的投放定位到关键字（搜索和/或内容），特定出版物或属性，特定垂直类别，其他类型的广告点等。

    Time-multiplexing documents based on preferences or relatedness
    4.
    发明授权
    Time-multiplexing documents based on preferences or relatedness 有权
    基于偏好或相关性的时间复用文档

    公开(公告)号：US08862568B2

    公开(公告)日：2014-10-14

    申请号：US12555538

    申请日：2009-09-08

    申请人： Gregory Joseph Badros ,  Jeff Eddings ,  Rama Ranganath

    发明人： Gregory Joseph Badros ,  Jeff Eddings ,  Rama Ranganath

    IPC分类号： G06F17/30 ,  G06Q30/02

    CPC分类号： G06Q30/0272 ,  G06Q30/02 ,  G06Q30/0277

    摘要： A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.

    摘要翻译： 提供了一种用于时间复用多个电子文档的显示的系统和方法。 确定用于以时间多路复用为基础显示与概念相关联的多个选定文档的时间复用标准。 根据时间复用标准，使多个所选择的文档以预定顺序显示在输出设备处。 时间复用标准可以是与所选择的文档相关的各种标准，所选择的文档的来源或其他因素，例如与概念的相关性以及与所选择的文档相关联的一个或多个偏好。

    Advertisement approval
    5.
    发明授权
    Advertisement approval 有权
    广告批准

    公开(公告)号：US08423413B2

    公开(公告)日：2013-04-16

    申请号：US11026415

    申请日：2004-12-30

    申请人： Gregory Joseph Badros ,  Robert J. Stets ,  Lucy Zhang

    发明人： Gregory Joseph Badros ,  Robert J. Stets ,  Lucy Zhang

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0269

    摘要： An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation.

    摘要翻译： 可以自动检查与在线广告投放系统一起使用的广告是否符合在线广告投放系统的一个或多个策略。 如果广告被批准，则允许由广告投放系统提供。 广告的后续检查可能会安排。 一个后续检查可能是测试广告的着陆页是否符合政策。 如果广告未被批准，则可以向与广告相关联的广告客户和/或广告服务系统客户服务代表提供使广告符合一个或多个违反的策略的提示。 确定是否批准广告可以包括确定广告的一个或多个策略的违规，以及针对每个违规，确定是否豁免违规。

    Personalized network searching
    6.
    发明授权
    Personalized network searching 有权
    个性化网络搜索

    公开(公告)号：US08015170B2

    公开(公告)日：2011-09-06

    申请号：US12099583

    申请日：2008-04-08

    申请人： Gregory Joseph Badros ,  Stephen Lawrence

    发明人： Gregory Joseph Badros ,  Stephen Lawrence

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30867 ,  G06F17/30893 ,  G06Q30/0201 ,  G06Q30/0241 ,  Y10S707/99933 ,  Y10S707/99943 ,  Y10S707/99945

    摘要： Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

    摘要翻译： 个性化网络搜索，其中从用户接收到搜索查询，并且接收到请求以个性化搜索结果。 响应于搜索查询和个性化搜索结果的请求，通过搜索个性化搜索对象来生成个性化搜索结果。 响应于搜索查询，通过搜索一般搜索对象来生成一般搜索结果。 将个性化搜索结果和一般搜索结果提供给客户端设备，至少部分地基于个性化搜索对象选择广告，并且显示广告，个性化搜索结果和一般搜索结果。