Systems and methods for targeted television commercials based on viewer presence

    公开(公告)号:US11659225B2

    公开(公告)日:2023-05-23

    申请号:US16660297

    申请日:2019-10-22

    摘要: Systems and methods for targeted television commercials based on viewer presence. For example, a computer-implemented method may include receiving user information associated with multiple users of the set-top box; receiving a set of television commercials; detecting the presence of multiple mobile devices in the environment; identifying the presence of a first user of the multiple users and a second user of the multiple users using the detection of the presence of the multiple mobile devices in the environment; transmitting programming content to a display device associated with the set-top box in response to an input, wherein when the programming content is received, the programming content is presented on the display device; identifying, by the set-top box, an open commercial slot within the programming content; analyzing data associated with the first user, data associated with the second user, the programming content, and the open commercial slot to determine a chosen television commercial of the set of television commercials to fill the open commercial slot; and transmitting the chosen television commercial to the display device for the chosen television commercial to be displayed on the display device within the open commercial slot within the programming content.

    SYSTEM AND METHOD FOR SELECTION AND TRANSMISSION OF PERSONALIZED CONTENT TRACKS

    公开(公告)号:US20230126176A1

    公开(公告)日:2023-04-27

    申请号:US17507586

    申请日:2021-10-21

    申请人: Rovi Guides, Inc.

    摘要: Systems and methods for a computer-based process that determines content display preferences of nearby detected devices, and transmits content tracks to those devices according to their individual preferences. For example, language preferences are determined from nearby devices, and content is played with corresponding language tracks sent to each device. In this manner, different tracks of content may be sent to different devices according to each device's preferences, so that individualized or personalized versions of content may be played for each different device. Thus, for instance, content may be played with different language tracks, where each track is selected to conform to the preferences of each different device. Accordingly, content may be played with different users or viewers experiencing the content in their preferred language. Embodiments of the disclosure also contemplate any other settings and preferences besides language.