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公开(公告)号：US11222062B2
公开(公告)日：2022-01-11
申请号：US15683023
申请日：2017-08-22
IPC分类号： G06F16/48 , H04N21/4722 , H04N21/81
摘要： A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.
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公开(公告)号：US10951335B2
公开(公告)日：2021-03-16
申请号：US16517406
申请日：2019-07-19
IPC分类号： G06F15/16 , H04H20/42 , H04L29/06 , H04N21/234 , H04N21/262 , H04N21/61 , H04N21/81 , H04H20/74 , H04H20/78 , H04H60/06 , H04N21/2385 , H04L29/08
摘要： A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.
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公开(公告)号：US10762509B2
公开(公告)日：2020-09-01
申请号：US16173943
申请日：2018-10-29
摘要： The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
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公开(公告)号：US10666904B2
公开(公告)日：2020-05-26
申请号：US13188620
申请日：2011-07-22
IPC分类号： G06Q30/02 , H04N21/81 , H04H60/37 , H04N21/2668 , H04N21/258 , H04H20/33 , H04N21/442 , H04N21/24 , H04N21/44 , H04N21/222 , H04N7/173 , H04L12/24 , H04N21/234 , H04N21/475 , H04H20/10 , H04N21/2365 , H04N21/658 , H04N21/262 , H04N21/472 , G06Q40/00 , H04L12/14 , H04N21/466 , H04H60/06 , H04H60/63 , H04N21/2547 , H04H60/66 , H04N21/25 , H04N21/2543 , H04H60/16 , H04H60/51 , H04H20/31 , H04H60/43 , H04H60/97 , H04H60/13 , H04H20/38 , H04H20/26 , H04H60/32 , H04H60/82 , H04H20/40 , H04H20/18 , H04H60/40 , H04H60/17 , H04H60/27 , H04H60/45 , H04H60/33 , H04H60/47 , H04H60/46 , H04H20/22
摘要： Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
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公开(公告)号：US10404390B2
公开(公告)日：2019-09-03
申请号：US15833647
申请日：2017-12-06
IPC分类号： G06F15/17 , H04H20/42 , H04L29/06 , H04N21/234 , H04N21/262 , H04N21/61 , H04N21/81 , H04H20/74 , H04H20/78 , H04H60/06 , H04N21/2385 , H04L29/08
摘要： A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.
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公开(公告)号：US10075754B2
公开(公告)日：2018-09-11
申请号：US14502830
申请日：2014-09-30
IPC分类号： H04N7/025 , G06Q30/00 , H04N21/2668 , H04N21/262 , H04N21/222 , H04N21/45 , H04N21/435 , H04N21/235 , H04N21/234 , H04N21/2665 , H04N21/462 , H04N21/258 , H04N21/2187
CPC分类号： H04N21/2668 , H04N21/2187 , H04N21/2221 , H04N21/23424 , H04N21/235 , H04N21/25841 , H04N21/26216 , H04N21/2665 , H04N21/435 , H04N21/4516 , H04N21/4524 , H04N21/454 , H04N21/4622 , H04N21/4756 , H04N21/84
摘要： Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
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公开(公告)号：US09904925B2
公开(公告)日：2018-02-27
申请号：US12913338
申请日：2010-10-27
CPC分类号： G06Q30/00 , G06Q30/02 , H04H20/10 , H04H60/31 , H04H60/375
摘要： The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
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公开(公告)号：US09396475B2
公开(公告)日：2016-07-19
申请号：US12024757
申请日：2008-02-01
CPC分类号： G06Q30/02
摘要： A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.
摘要翻译： 公开了一种用于在广播网络中定位标签的系统和相关联的方法。 标签可能与广告或编程相关联。 在一个实施方式中，例如，基于位置或其他用户分类参数，在用户设备设备处选择要在用户设备设备处递送的标签。 以这种方式，在相同网络细分中位于相同带宽段上的不同用户设备设备可以接收不同的标签。
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公开(公告)号：US20150067720A1
公开(公告)日：2015-03-05
申请号：US14226699
申请日：2014-03-26
IPC分类号： H04N21/2668 , H04N21/81 , H04N21/258 , H04N21/2347 , H04N21/254
CPC分类号： H04N21/812 , G11B27/10 , H04H20/103 , H04H60/06 , H04N7/088 , H04N21/23424 , H04N21/2347 , H04N21/242 , H04N21/2541 , H04N21/25883 , H04N21/25891 , H04N21/262 , H04N21/2668 , H04N21/4302 , H04N21/4532 , H04N21/8456
摘要： Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
摘要翻译： 公开了允许为广播节目馈送提供目标资产/广告的系统和方法。 系统和方法允许网络平台在提供有内容流的资产选项和/或替换内容流中的资产之间进行选择。 在一种布置中，在选择资产之后，将资产插入到内容流中，并将内容流传播到后续网络平台（例如，本地平台）。 此时，本地平台可能会将本地资产插入到预定的本地资产插入点的内容流中。
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10.发明申请FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM 审中-公开基于FUZZY LOGIC的查询器识别用于目标资产传递系统公开(公告)号：US20110067046A1
公开(公告)日：2011-03-17
申请号：US12758532
申请日：2010-04-12
IPC分类号： H04H60/32
CPC分类号： H04N21/4666 , G06Q30/02 , H04H60/45 , H04H2201/70 , H04N21/25883 , H04N21/25891 , H04N21/2668 , H04N21/44218 , H04N21/44222 , H04N21/4667 , H04N21/6338 , H04N21/812
摘要： A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
摘要翻译： 目标广告系统使用机器学习工具为用户设备设备的当前用户选择资产，例如选择用于传送到有线网络中的数字机顶盒的当前用户的广告。 机器学习工具首先以学习模式操作以接收用户输入并且开发可以表征用户设备设备受众的多个用户的证据。 在工作模式下，机器学习工具处理当前用户输入以将当前用户与该用户设备设备受众的所识别用户之一相匹配。 模糊逻辑可以用于改善用户表征的开发，以及当前用户与那些开发的特征化的匹配。 以这种方式，资产的目标不仅可以基于家庭的特征，而且还可以基于该家庭内的当前用户。
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