MANAGING ALLOCATION OF INVENTORY MIX UTILIZING AN OPTIMIZATION FRAMEWORK

    公开(公告)号:US20230146836A1

    公开(公告)日:2023-05-11

    申请号:US18153524

    申请日:2023-01-12

    CPC classification number: G06Q30/0273 G06Q30/0254 G06Q30/0202 G06Q30/02

    Abstract: A system is provided that determines reserve inventory units required for each promotional campaign. Based on one of input parameters to meet defined parameters for defined amount of inventory units for one or more specified durations until end of a specified upcoming time-frame, inventory units are allocated from defined amount of inventory units among each inventory utilization type. Incremental value of revenue from each inventory utilization type is optimized and ratings for previously allocated inventory units assigned to a promotion inventory utilization type is increased. Previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type based on difference in demand value of an estimated inventory units forecasted for upcoming specified duration and actual value of the inventory units for current duration. Based on remaining inventory units and each inventory utilization type, schedule of a channel is communicated to a user device, via a network.

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