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    Providing user metrics for an unknown dimension to an external system
    2.
    发明授权
    Providing user metrics for an unknown dimension to an external system 有权
    向外部系统提供未知维度的用户度量

    公开(公告)号：US09332042B2

    公开(公告)日：2016-05-03

    申请号：US13632985

    申请日：2012-10-01

    Applicant: Facebook, Inc.

    Inventor： Sean Michael Bruich ,  Frederick Ross Leach

    IPC: H04L29/06 ,  H04L29/08

    CPC classification number: H04L43/062 ,  G06Q30/0254 ,  H04L29/06 ,  H04L65/40 ,  H04L67/02 ,  H04L67/10 ,  H04L67/146 ,  H04L67/306

    Abstract: A social networking system may provide user metrics for unknown dimensions to an external system using received hash codes from user devices performing actions on the external system. Embodiments of the invention receive hash codes generated by external systems that are embedded in redirect Uniform Resource Locators (URLs) that are executed by user devices. The social networking system may match the received hash codes to identifying information about users, e.g., user identifiers. The user profile information may be reported to external systems based on hash codes in an aggregated format without disclosing identifying information about users. In one embodiment, a hash code may include identifying information of an administrator of an external system to enable the administrator to merge information about users of the social networking system with other unknown dimensions of information about the users that is known by the external system.

    Abstract translation: 社交网络系统可以使用来自在外部系统上执行动作的用户设备的接收到的散列码向外部系统提供未知维度的用户度量。 本发明的实施例接收由嵌入在由用户设备执行的重定向统一资源定位符（URL）中的外部系统生成的散列码。 社交网络系统可以将接收到的哈希码与用于识别用户的信息（例如，用户标识符）相匹配。 可以基于汇总格式的哈希码将用户简档信息报告给外部系统，而不会公开关于用户的标识信息。 在一个实施例中，哈希码可以包括识别外部系统的管理员的信息，以使得管理员能够将关于社交网络系统的用户的信息与关于外部系统已知的用户的信息的其他未知维度合并。

    Generating Advertising Metrics Using Location Information
    4.
    发明申请
    Generating Advertising Metrics Using Location Information 审中-公开
    使用位置信息生成广告指标

    公开(公告)号：US20140156387A1

    公开(公告)日：2014-06-05

    申请号：US13693470

    申请日：2012-12-04

    Applicant: Facebook, Inc.

    Inventor： Sean Michael Bruich ,  Frederick Ross Leach

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246

    Abstract: A social networking system generates advertising metrics based on location information. Advertisers provide the social networking system with location information identifying geographic locations of physical sites and/or offline advertisements. Location information received by the social networking system for its users is compared to the location information provided by the advertiser to identify users visiting a physical site or exposed to an offline advertisement. Hence, user visitations to physical sites may be identified and analyzed in order to generate conversion metrics. User exposures to offline advertisements may also be identified and analyzed in order to generate exposure metrics.

    Abstract translation: 社交网络系统根据位置信息生成广告指标。 广告商向社交网络系统提供标识物理站点和/或离线广告的地理位置的位置信息。 将社交网络系统为其用户接收的位置信息与广告商提供的位置信息进行比较，以识别访问物理站点或暴露于离线广告的用户。 因此，可以识别和分析对物理站点的用户访问，以生成转换度量。 还可以识别和分析用户对离线广告的曝光，以便产生曝光度量。

    Tagging Posted Content in a Social Networking System with Media Information
    7.
    发明申请
    Tagging Posted Content in a Social Networking System with Media Information 审中-公开
    使用媒体信息标记在社交网络系统中发布的内容

    公开(公告)号：US20150312204A1

    公开(公告)日：2015-10-29

    申请号：US14791897

    申请日：2015-07-06

    Applicant: Facebook, Inc.

    Inventor： Justin Alexander Shaffer ,  Robert Taaffe Lindsay ,  Sean Michael Bruich

    IPC: H04L12/58

    CPC classification number: H04L51/32 ,  G06Q50/01

    Abstract: A social networking system allows a user to insert media information into content posted by the user, where the media information identifies a media item that the user is consuming while composing the posted content. When a user of a social networking system composes content via a composer interface, the user may select an option on the composer interface to record audio using a microphone on the user's device. A media item is identified from the recorded audio and information about the identified media item is added to the user's posted content. The system may also update information about the identified media item and the composing user.

    Abstract translation: 社交网络系统允许用户将媒体信息插入到由用户发布的内容中，其中媒体信息标识用户正在消费的媒体项目，同时撰写发布的内容。 当社交网络系统的用户通过作曲者界面构成内容时，用户可以在作曲者界面上选择使用用户设备上的麦克风来录制音频的选项。 从记录的音频识别媒体项目，并且将关于所识别的媒体项目的信息添加到用户的发布内容。 系统还可以更新关于所识别的媒体项目和撰写用户的信息。

    Detecting And Responding To Sentiment-Based Communications About A Business On A Social Networking System
    8.
    发明申请
    Detecting And Responding To Sentiment-Based Communications About A Business On A Social Networking System 审中-公开
    检测和响应基于情绪的通信关于社交网络系统的业务

    公开(公告)号：US20150039524A1

    公开(公告)日：2015-02-05

    申请号：US13954316

    申请日：2013-07-30

    Applicant: Facebook, Inc.

    Inventor： Frederick Ross Leach ,  Sean Michael Bruich

    IPC: G06Q30/02 ,  G06Q50/00 ,  G06F15/173

    CPC classification number: G06Q30/0282 ,  G06Q50/01

    Abstract: A social networking system identifies communications about an object associated with a brand owner. For each communication, the social networking system identifies users who were generated the communication, users who were exposed to the communication, and users who were not exposed to the communication. The social networking system determines a sentiment associated with a communication and may send a report based on the sentiment of the communications towards the brand owner. A request from a brand owner to present one or more response communications to users based on the users' relationship to a communication from a user about the object and the sentiment determined from the communication may be received by the social networking system. Based on the request, the social networking system presents a response communication to one or more users.

    Abstract translation: 社交网络系统识别与品牌所有者相关联的对象的通信。 对于每个通信，社交网络系统识别生成通信的用户，暴露于通信的用户以及没有接触到通信的用户。 社交网络系统确定与通信相关联的情绪，并且可以基于通信的情绪向品牌所有者发送报告。 来自品牌所有者的请求可以基于用户与来自用户的关于对象的通信的关系以及从通信确定的情绪向用户呈现一个或多个响应通信，由社交网络系统接收。 基于该请求，社交网络系统向一个或多个用户呈现响应通信。

    Obtaining Metrics for Online Advertising Using Multiple Sources of User Data
    9.
    发明申请
    Obtaining Metrics for Online Advertising Using Multiple Sources of User Data 审中-公开
    使用多个用户数据源获取在线广告的指标

    公开(公告)号：US20140297404A1

    公开(公告)日：2014-10-02

    申请号：US14224558

    申请日：2014-03-25

    Applicant: Facebook, Inc.

    Inventor： Sean Michael Bruich

    IPC: G06Q30/02

    CPC classification number: G06Q30/0254 ,  G06Q50/01

    Abstract: A system for obtaining metrics for online advertising uses multiple sources of user data, including panel data, social networking system data, and user data from other online service providers. To avoid data leakage that could occur if the different providers were to share their user data, an advertising server accesses user data from the various sources and applies rules for obtaining the advertising metrics from the various user data sources. The rules may determine what data to use when there are conflicts between the different sources. Derived data may also be used to provide an indication of underlying demographics data without revealing personal information from the data source.

    Abstract translation: 用于获得在线广告的指标的系统使用多个用户数据源，包括面板数据，社交网络系统数据和来自其他在线服务提供商的用户数据。 为了避免数据泄漏，如果不同的提供者共享其用户数据，广告服务器将从各种来源访问用户数据，并应用规则从各种用户数据源获取广告度量。 当不同来源之间存在冲突时，规则可以确定要使用哪些数据。 衍生数据也可用于提供潜在人口统计数据的指示，而不会从数据源中显示个人信息。

    PROVIDING USER METRICS FOR AN UNKNOWN DIMENSION TO AN EXTERNAL SYSTEM
    10.
    发明申请
    PROVIDING USER METRICS FOR AN UNKNOWN DIMENSION TO AN EXTERNAL SYSTEM 有权
    向外部系统提供未知维度的用户度量标准

    公开(公告)号：US20130086169A1

    公开(公告)日：2013-04-04

    申请号：US13632985

    申请日：2012-10-01

    Applicant: Facebook, Inc.

    Inventor： Sean Michael Bruich ,  Frederick Ross Leach

    IPC: H04L29/06

    CPC classification number: H04L43/062 ,  G06Q30/0254 ,  H04L29/06 ,  H04L65/40 ,  H04L67/02 ,  H04L67/10 ,  H04L67/146 ,  H04L67/306

    Abstract: A social networking system may provide user metrics for unknown dimensions to an external system using received hash codes from user devices performing actions on the external system. Embodiments of the invention receive hash codes generated by external systems that are embedded in redirect Uniform Resource Locators (URLs) that are executed by user devices. The social networking system may match the received hash codes to identifying information about users, e.g., user identifiers. The user profile information may be reported to external systems based on hash codes in an aggregated format without disclosing identifying information about users. In one embodiment, a hash code may include identifying information of an administrator of an external system to enable the administrator to merge information about users of the social networking system with other unknown dimensions of information about the users that is known by the external system.

    Abstract translation: 社交网络系统可以使用来自在外部系统上执行动作的用户设备的接收到的散列码向外部系统提供未知维度的用户度量。 本发明的实施例接收由嵌入在由用户设备执行的重定向统一资源定位符（URL）中的外部系统生成的散列码。 社交网络系统可以将接收到的哈希码与用于识别用户的信息（例如，用户标识符）相匹配。 可以基于汇总格式的哈希码将用户简档信息报告给外部系统，而不会公开关于用户的标识信息。 在一个实施例中，哈希码可以包括识别外部系统的管理员的信息，以使得管理员能够将关于社交网络系统的用户的信息与关于外部系统已知的用户的信息的其他未知维度合并。

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