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    NEW OPEN INSERTION ORDER SYSTEM TO INTERFACE WITH AN EXCHANGE FOR INTERNET AD MEDIA
    13.
    发明申请
    NEW OPEN INSERTION ORDER SYSTEM TO INTERFACE WITH AN EXCHANGE FOR INTERNET AD MEDIA 审中-公开
    用于互联网广告媒体交换的新的开放式订单系统

    公开(公告)号：US20100023396A1

    公开(公告)日：2010-01-28

    申请号：US12507513

    申请日：2009-07-22

    申请人： Anand Subramanian ,  Shanthi Sarkar

    发明人： Anand Subramanian ,  Shanthi Sarkar

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0273

    摘要： An online exchange system and method supports open insertion order operations for online advertising markets displaying inefficiencies when delivering advertising media. Inefficiencies occur in an open ad exchange for online advertising when there is an under delivery of advertising content to identified target recipients. The online exchange system anticipates under deliveries and automatically fills instances of under delivery with impressions from the publisher inventory of the exchange according to fill requirements of the ad agency providing the advertising content (for example, budget limits and types of impressions to be used for filling the under delivery). The online exchange system also provides a mechanism for issuing a billing credit or discount to the agency if the bill for total impressions delivered according to the original campaign order and the automated under delivery fills exceeds a campaign budget.

    摘要翻译： 在线交换系统和方法支持在提供广告媒体时在线广告市场的开放式广告订单操作，从而显示效率低下。 当标识的目标收件人发送广告内容不足时，在开放的在线广告交换中出现低效率。 在线交换系统预计交货期间将根据提供广告内容的广告代理人的填充要求（例如，用于填充的预算限制和展示类型），根据交易所的发布商库存的展示次数自动填充不足的展示次数 交货不足）。 如果根据原始广告系列订单交付的总展示次数的帐单和自动交货不足填写的帐单超过广告系列预算，则在线交换系统还提供了向代理商发出结算信用额或折扣的机制。

    INTERNET CONTEXTUAL COMMUNICATION SYSTEM
    14.
    发明申请
    INTERNET CONTEXTUAL COMMUNICATION SYSTEM 审中-公开
    互联网通信系统

    公开(公告)号：US20080140510A1

    公开(公告)日：2008-06-12

    申请号：US11929519

    申请日：2007-10-30

    申请人： Anand Subramanian ,  Jeremy Sterns ,  Rajendram Shanthini

    发明人： Anand Subramanian ,  Jeremy Sterns ,  Rajendram Shanthini

    IPC分类号： G06Q30/00 ,  G06F19/00

    CPC分类号： G06Q30/02 ,  G06F16/9535 ,  G06Q10/02 ,  G06Q30/0207 ,  G06Q30/0239 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0271 ,  G06Q30/0277 ,  G06Q40/04

    摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store's of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

    摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开了具有潜在用户目标的数据存储的推测和交叉引用用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。

    Internet contextual communication system
    15.
    发明授权
    Internet contextual communication system 有权
    互联网语境通信系统

    公开(公告)号：US07912752B2

    公开(公告)日：2011-03-22

    申请号：US10380379

    申请日：2001-10-31

    申请人： Anand Subramanian ,  Jeremy Sterns ,  Rajendram Shanthini

    发明人： Anand Subramanian ,  Jeremy Sterns ,  Rajendram Shanthini

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06F17/30867 ,  G06Q10/02 ,  G06Q30/0207 ,  G06Q30/0239 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0271 ,  G06Q30/0277 ,  G06Q40/04

    摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

    摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开了具有潜在用户目标的数据存储的推测和交叉参考用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。

    METHOD AND SYSTEM FOR DISPLAYING INTERNET AD MEDIA USING ETAGS
    16.
    发明申请
    METHOD AND SYSTEM FOR DISPLAYING INTERNET AD MEDIA USING ETAGS 审中-公开
    使用ETAGS显示互联网广告媒体的方法和系统

    公开(公告)号：US20100094704A1

    公开(公告)日：2010-04-15

    申请号：US12580040

    申请日：2009-10-15

    申请人： Anand Subramanian ,  Dave C. Peterson ,  Paul L. George

    发明人： Anand Subramanian ,  Dave C. Peterson ,  Paul L. George

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/0251

    摘要： Presented are embodiments of a system and method that tracks user actions associated with a displayed advertisement, absent of cookie technology. The system may generate an ETag in response to a user action, such as an ad click, and transmit the ad media to the user. The system may then determine whether other actions performed by the user resulted from the advertisement.

    摘要翻译： 呈现的是不存在cookie技术的跟踪与所显示的广告相关联的用户动作的系统和方法的实施例。 响应于诸如广告点击的用户操作，系统可以生成ETag，并将广告媒体发送给用户。 系统然后可以确定用户是否由广告产生的其他动作。

    Selective hydrogenation of alpha-methyl-styrene to cumene
    17.
    发明授权
    Selective hydrogenation of alpha-methyl-styrene to cumene 有权
    α-甲基苯乙烯选择性氢化为异丙基苯

    公开(公告)号：US07381854B2

    公开(公告)日：2008-06-03

    申请号：US10905177

    申请日：2004-12-20

    申请人： Ronald Birkhoff ,  Clive Griffiths ,  Kiran Shah ,  Anand Subramanian

    发明人： Ronald Birkhoff ,  Clive Griffiths ,  Kiran Shah ,  Anand Subramanian

    IPC分类号： C07C5/11 ,  C07C5/10

    CPC分类号： C07C5/03 ,  C07C7/163 ,  Y02E60/324 ,  Y02P20/52 ,  C07C15/085

    摘要： A process for the selective hydrogenation of alpha-methyl-styrene (AMS) to cumene in a two catalyst system is disclosed. A crude cumene feed stream containing up to 10% AMS by weight is supplied to the first reaction zone 112 and mixed with hydrogen in a first catalyst bed 118 containing a nickel catalyst, converting from 70 to 95 percent of the AMS to cumene. Cumene and remaining AMS are separated from hydrogen in a liquid take off tray 120. The first reaction zone 112 effluent is supplied to a second reaction zone 114, where the effluent and hydrogen gas are mixed in a second catalyst bed 126 containing a noble-metal catalyst to substantially convert any remaining AMS to cumene. Cumene is collected, separated from the hydrogen, and can be resupplied to the hydrogenation reactor 110, or supplied as feed to a phenol synthesis loop.

    摘要翻译： 公开了在二催化剂体系中α-甲基 - 苯乙烯（AMS）选择性氢化为枯烯的方法。 将含有高达10重量％AMS的粗异丙基苯进料流供应到第一反应区112，并在含有镍催化剂的第一催化剂床118中与氢混合，将70-95％的AMS转化为异丙基苯。 在液体取出托盘120中，将Cumene和剩余的AMS与氢气分离。 第一反应区112流出物被供应到第二反应区114，其中流出物和氢气在包含贵金属催化剂的第二催化剂床126中混合以将任何剩余的AMS基本上转化为枯烯。 收集赤藓烯，与氢分离，并且可以重新供应到氢化反应器110，或作为进料提供给酚合成回路。

    SYSTEM AND METHOD FOR OPERATING A MARKETPLACE FOR INTERNET AD MEDIA AND FOR DELIVERING ADS ACCORDING TO TRADES MADE IN THAT MARKETPLACE
    18.
    发明申请
    SYSTEM AND METHOD FOR OPERATING A MARKETPLACE FOR INTERNET AD MEDIA AND FOR DELIVERING ADS ACCORDING TO TRADES MADE IN THAT MARKETPLACE 审中-公开
    用于为互联网广告媒体营销市场和根据市场交易交付广告的系统和方法

    公开(公告)号：US20070214045A1

    公开(公告)日：2007-09-13

    申请号：US11627902

    申请日：2007-01-26

    申请人： Anand Subramanian ,  Shanthi Sarkar

    发明人： Anand Subramanian ,  Shanthi Sarkar

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0273 ,  G06Q50/188

    摘要： A method and system to operate an Internet-based exchange that offers commoditized Ad Media. The system receives the identity of Ad Media from a publisher, automatically classifies the Ad Media so as to associate the classified Ad Media with other like Ad Media and groups the associated Ad Media into buckets forming a commoditized Ad Media, which is offered for purchase or sale over the Internet as tradable units on the exchange. The system includes a media ownership rules module, containing business rules, in communication with a media trades record module containing records of ownership interests, a classification module, an ad server registry module containing configuration information specific to a plurality of ad servers, and a tag routing module that receives ad requests for advertisements from an Internet browser and forwards the ad requests back to the Internet browser for rerouting to an ad server.

    摘要翻译： 一种用于操作提供商业化广告媒体的基于互联网的交换的方法和系统。 该系统从发布商接收到Ad Media的身份，自动对广告媒体进行分类，以将分类的广告媒体与其他类似的广告媒体相关联，并将相关联的广告媒体分组到构成商品化广告媒体的桶中，该广告媒体提供购买或 通过互联网作为交易所的交易单位出售。 该系统包括媒体所有权规则模块，其包含与包含所有者权益记录的媒体交易记录模块通信的业务规则，分类模块，包含特定于多个广告服务器的配置信息的广告服务器注册表模块，以及标签 从Internet浏览器接收广告请求的路由模块，并将广告请求转发回Internet浏览器以重新路由到广告服务器。

    SELECTIVE HYDROGENATION OF ALPHA-METHYL-STYRENE TO CUMENE
    20.
    发明申请
    SELECTIVE HYDROGENATION OF ALPHA-METHYL-STYRENE TO CUMENE 有权
    ALPHA-METHYL-STYRENE选择性氢化成CUMENE

    公开(公告)号：US20060135830A1

    公开(公告)日：2006-06-22

    申请号：US10905177

    申请日：2004-12-20

    申请人： Ronald Birkhoff ,  Clive Griffiths ,  Kiran Shah ,  Anand Subramanian

    发明人： Ronald Birkhoff ,  Clive Griffiths ,  Kiran Shah ,  Anand Subramanian

    IPC分类号： C07C5/10 ,  B01J8/04

    CPC分类号： C07C5/03 ,  C07C7/163 ,  Y02E60/324 ,  Y02P20/52 ,  C07C15/085

    摘要： A process for the selective hydrogenation of alpha-methyl-styrene (AMS) to cumene in a two catalyst system is disclosed. A crude cumene feed stream containing up to 10% AMS by weight is supplied to the first reaction zone 112 and mixed with hydrogen in a first catalyst bed 118 containing a nickel catalyst, converting from 70 to 95 percent of the AMS to cumene. Cumene and remaining AMS are separated from hydrogen in a liquid take off tray 120. The first reaction zone 112 5effluent is supplied to a second reaction zone 114, where the effluent and hydrogen gas are mixed in a second catalyst bed 126 containing a noble-metal catalyst to substantially convert any remaining AMS to cumene. Cumene is collected, separated from the hydrogen, and can be resupplied to the hydrogenation reactor 110, or supplied as feed to a phenol synthesis loop.

    摘要翻译： 公开了在二催化剂体系中α-甲基 - 苯乙烯（AMS）选择性氢化为枯烯的方法。 将含有高达10重量％AMS的粗异丙基苯进料流供应到第一反应区112，并在含有镍催化剂的第一催化剂床118中与氢混合，将70-95％的AMS转化为异丙基苯。 在液体取出托盘120中，将Cumene和剩余的AMS与氢气分离。 将第一反应区112 5流出物供应到第二反应区域114，其中流出物和氢气在含有贵金属催化剂的第二催化剂床126中混合以将任何剩余的AMS基本上转化为枯烯。 收集赤藓烯，与氢分离，并且可以重新供应到氢化反应器110，或作为进料提供给酚合成回路。