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    FanAdClic
    22.
    发明公开
    FanAdClic 审中-公开

    公开(公告)号：US20230342806A1

    公开(公告)日：2023-10-26

    申请号：US17729424

    申请日：2022-04-26

    Applicant: John Lawrence Coulson

    Inventor： John Lawrence Coulson

    IPC: G06Q30/02 ,  G06Q30/06 ,  G06Q30/04

    CPC classification number: G06Q30/0226 ,  G06Q30/0277 ,  G06Q30/0244 ,  G06Q30/0635 ,  G06Q30/0262 ,  G06Q30/04

    Abstract: Technology is described for enabling social and virtual interaction during online sessions while the user views or interacts with content infused with interactive advertising objects. (e.g., Product placement in a bait click styled environment.) The user interacts with interactive advertising objects to collect points for later redemption of goods, services, and sponsored prizes. The object of the process is that the user is never interrupted while going about moment-to-moment online activity and or watching a modified television network or cable broadcast of programming events, such but not limited to using a Search engine, watching a live or recorded sports or entertainment video, a music video, social media video and other online content. Alternatively, the system is complimentary to traditional advertising models and can be made to be interactive with and used with traditional television and interactive online media presentations of Sponsors brands and advertising messages.

    Analysis of controlled and automatic attention for introduction of stimulus material
    28.
    发明授权
    Analysis of controlled and automatic attention for introduction of stimulus material 有权

    公开(公告)号：US11669858B2

    公开(公告)日：2023-06-06

    申请号：US17516349

    申请日：2021-11-01

    Applicant: Nielsen Consumer LLC

    Inventor： Robert T. Knight ,  Ramachandran Gurumoorthy ,  Anantha Pradeep

    IPC: A61B5/16 ,  G06Q30/0242 ,  G06Q30/0251 ,  A61B5/377

    CPC classification number: G06Q30/0244 ,  A61B5/377 ,  G06Q30/0269 ,  A61B5/163

    Abstract: An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.

    System and method for multi-channel dynamic advertisement system
    29.
    发明授权
    System and method for multi-channel dynamic advertisement system 有权

    公开(公告)号：US11657424B2

    公开(公告)日：2023-05-23

    申请号：US17879605

    申请日：2022-08-02

    Applicant: TapText llc

    Inventor： Steve Doumar

    IPC: G06Q30/02 ,  G06Q30/0242

    CPC classification number: G06Q30/0243 ,  G06Q30/0244

    Abstract: A system and method for multi-channel dynamic advertisement testing. The system comprises a multi-platform adaptive ad campaign manager, a dynamic advertisement engine, a campaign database, and an omnichannel text-based communicator. The system receives customer interactions with two advertisement test variants, establishes a real-time media stream between a customer device and a second user device, and monitors the media stream to collect data related to effectiveness of the advertisement variants. The system may analyze media stream data together with a plurality of other data types to statistically determine which of the two advertisement variants resulted in better performance based on a variety of advertisement metrics. The system may use the plurality of data and the statistical analysis to suggest an advertisement element to be altered in the next round of advertisement variant testing. This system can combine data collection and analytics for an ad campaign together into one system.

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